Mobile VS Web
The adavantages of having a mobile app for your Shopify store
If you have a Shopify store, you must be aware of the fact that more than 80% of your traffic originates from mobile devices. This means that you need to satisfy mobile users, if you expect for your e-commerce to be successful. Nevertheless, so many businesses still develop their digital strategies only by means of a website. A few years ago, this would have been enough for a marketer, to spare the competitors and increase his coverage, but not today. This happens because there is a more efficient showcase for your products: a mobile app. A mobile app is a far better alternative than spending loads of money and resources in a more responsive website.
In this article, we will discuss some of the advantages you could benefit from developing a mobile app for your e-commerce store.
A better UX
Just as your e-commerce has eased the shopping for your customers, a mobile app would take the consumers’ UX one step further. A mobile app would allow your users to shop virtually anywhere, but that is not all. The mobile app of your e-commerce would also become a place where your customers can spend their time, just like it happens in social networks. You know well that the number one lesson in marketing is to advertise where the target audience is. In this case, knowing that people always have their smartphone with them, almost 24 hours a day, brings obvious benefits. Your goal must be to gain more and more time and attention from your users, and an app can really help you do that, building the user’s loyalty.
Apps are faster than websites
Your users do not have time to lose! The average time that users wait for loading a page is 3 seconds, after which they abandon the website, if the action has not been completed yet. Capturing new potential users’ attention is not a piece of cake, and I think that you might not want to add another risk factor.
Apps show to be 1,5x faster than websites for mobile devices. The reason is in the ability of applications to memorize the information on the users’ devices, so that “when the user calls” the data can be immediately provided. It is fantastic, right?
Apps can offer customised contents
Users want personalized content. Having a mobile app would allow you to offer them exactly that: a personalized experience based on their interests, behavior, location and preferences. How? Apps allow you to memorize some high-value information that gives you the ability to implement strategies and tactics to build loyalty.
The result is an app that offers your customers the exact contents that they want to see, when they want to see them, directly on their smartphone. Thus, the apps become like virtual eyes for the buyer, making a mobile app a powerful tool for creating and nurturing relationships with loyal customers.
Push notifications and in-app messages
Do you have any idea of the potential that push notifications have? I am not speaking of those annoying pushes that are sent every second, which have the opposite effect of alienating the user. Absolutely not! Shoppy allows you to send personalized push notifications and in-app messages, in order to increase the user retention and engagement.
Imagine how great it would be to be able to send a highly personalized message to your customer at the perfect time. With Shoppy, you can do it! Push notifications allow you to send non-intrusive messages to your customers through the app. Shoppy gives you the ability to customize the notification pop up, the text, the sound, the images and even the timing (you can schedule a push notification or program to send it according to some triggers!). In addition, you can send push notifications based on the location of your users, so that you can present special offers when they are near to one of your physical stores. I am talking about all the proximity marketing strategies like geofencing and beacons.
What do you think about sending regular updates every time that your customers enter your app? In this case, the in-app messages allow you to alert the users with always relevant and updated offers, communicating with them even while they are interacting with your digital product.
If you do not have an app, you have less leverage to increase sales because you cannot use push notifications and in-app messages.
Safer and faster payments
By developing a mobile app, you can include secure payment options and program the app to remember these options for the next shopping experiences. This simplifies the buying process for both the consumer and the merchant.
The mobile added-to-cart rates are still lower than desktops ones, suggesting that while many mobile shoppers frequently reach the point of purchase, they are discouraged when paying. The solution to this problem is in trying to simplify the checkout process as much as possible, removing any obstacles to purchasing, such as registration, and simplifying the forms filling.
Give your users what they want: a mobile app!
The market research shows that 78% of the users prefer to get access to their favourite shopping stores by means of a mobile app rather than using a browser. What are the reasons behind? All the above-mentioned: apps make the shopping experience faster, safer, and users never have to worry about logging in every time they want to see what is new or place their usual order.
Have a look at the numbers!
It goes without saying that the first step in optimizing sales for customers on mobile devices is to have a responsive website for mobile devices. This turns out to be more of a necessity, considering that most of the web traffic is on mobile devices instead of desktop.
However, if you do not have a native mobile app, you are losing a lot of money due to the increase in abandoned carts and the inability to drive traffic on demand through push notifications and in-app messages.