shoppy-mobile-app-shopify-vs-tapcart

Shoppy VS Tapcart

Shoppy VS Tapcart

If you’re reading this article you may want to increase sales, increase the credibility of your brand, strengthen the relationship with your customers or offer them the best possible mobile experience. There’s a way to achieve these objectives with just one solution: creating a custom mobile app for your brand.

There are a few ways to create it, you can create your app from scratch, but this solution can be pretty costly and time consuming. The second solution is the most cheap and fast: you can use Shoppy or TapCart to make your app but you should consider the differences between these services.

This is an important decision for your brand and its future. In this article you’ll find a comparison between TapCart and Shoppy on some fundamental characteristics that will help you take the best decision. The elements we’re analyzing are:

  • Mobile App Design
  • Support
  • Available integrations
  • Easiness to development through Admin
  • Pricing

Mobile app design

Results – Shoppy wins 4 to 1

Let’s start by analyzing the menu types. It can be seen just as a design element but this choice is also reflected in terms of user experience.

Menu

This is one of the hottest UX Designer themes: which navigation approach is the most efficient?
The so-called hamburger menu can be opened by tapping the icon with three lines (☰), also it appears and disappears, the tab-bar instead is always visible on the bottom of the screen.
The first arguments about menus date back to 2014, when the hamburger menu was very used in many famous applications (e.g. Facebook, Spotify).
Here you can read the main reasons why tab-bar navigation is recommended over the hamburger menu one:

  • Efficiency: hamburger menu is less efficient because it requires the user two taps, one to open the menu and another to choose the section to go. By using a tab-bar instead, the user can always visible the main app sections.
  • Visibility: the hamburger menu “hides” the sections that are not immediately visible inside a side menu.
  • Accessibility: As the size of smartphone screens increases, the button to open the menu burger, located at the top right or left, has become less and less accessible.
  •  

Push Notifications

Shoppy provides a proprietary push notification service which supports sending automated messages (such the ones for abandoned carts) and also allows you to add so-called in-app messages: messages that appear directly within the application and that can be sent by defining the conditions. For example you can configure a message to appear when a user enters a specific collection.
TapCart on the other hand relies on a third party service: Klaviyo. Even this service permits sending automated messages and permits to send SMS but it doesen’t provide support for in-app messages.

News Section

Shoppy created applications have a specific section where you can send all the news of your shop. This may be very useful to notify your customers of new products or that a new discount code have been created. You can even use this section to publish articles or news about your industry. Also this section may result pretty strategic to maintain customers interested in your store and so make them buy from you regularly.

When a news is published on the app, it is also possible to send a linked push notification. This way users can be tempted to open the application to read the new article.

Customization

Being able to customize your app in detail is very important. Shoppy provides way more elements you can add to your homepage compared to TapCart. For example you can add collections or single products, a carousel or a grid of collections/products, news, images, videos, search bar and much more. You can really customize the look and feel of your app. TapCart permits you to customize the product image, Shoppy doesn’t let you do this.

Support

Results – Shoppy wins 1 to 0

Shoppy will guide you step-by-step during the creation of the app for you Shopify store. Shoppy team i s 100% Italian and it has a great experience in the ecommerce field. You can easily book a free demo from this website without obligation.

The Shoppy team will support you from the initial idea until the final release of your app, regardless from which plan you will activate: Seed, Grow or Bloom. You will then receive support whether you are a small business, a growing brand or a structured one.

TapCart offers a support service, but only for the “enterprise” plan (1200$/month)… what about little realities and growing brands? Unfortunately they can’t avail of assistance and receive the attentions that Shoppy could instead give them.

Integrations

Results – Shoppy ties with TapCart

What is an integration? Integrations are a way to extend the functionalities of your App. It is known that the more features the app has, the more you would be able to create targeted marketing actions and build customer loyalty.

With Shoppy you can install a limited amount of integrations, number that grows with the pricing plan until the Bloom one, where you can add unlimited integrations.

Even Tapcart, increasing the level of the activated plan, increases the number of integrations that can be connected, but what changes? Some integrations are accessible only in the ‘enterprise’ plan, for example:

  • Klaviyo: to create and customize push notifications
  • Algolia: to manage filters and offer targeted and effective queries

These integrations are already included in the Seed Shopify plan.

TapCart has surely the advantage over the wide variety of integrations available but Shoppy is particularly keen on the satisfaction of its partners and customers. Clients can even affect the roadmap at any time by suggesting new integrations.

Admin & Builder

Results – Shoppy wins 2 to 1

Simplicity

Let’s start with the common element between the two services: simplicity. Both tools let you reach the objective without needing for coding skills.

Synchronization

The most boring part of creating an ecommerce is to add products or collections, adjust the settings… will I need to do that also with the app?
If you’ll be choosing Shoppy the answer is NO. Products, collections and settings of your Shopify store will be automatically synchronized on your native app. This will let you use your time to customize your design thanks to our simplified configurator.
“What if I change some settings from my Shopify Store?”
No big issue, on the app it will be all synchronized.

Pricing

Results – Shoppy wins 1 a 0

Last, but not least, Shoppy price is way more accessible compared to TapCart. Below you can see the comparison between the plan prosed by the two platforms.

Shoppy Tapcart
Seed: 99 €/month (~114 $/month) Core: 250 $/month
Grow: 199 €/month (~230 $/month) Ultimate: 550 $/month
Bloom: 499 €/month (~576 $/month) Enterprise: 1200 $/month

Shoppy studied pricing plans to fit the needs of the shops on Shopify.
The Seed plan is better suited for small realities that search for a simple and easy solution.
The Grow plan is dedicated to expanding brands that want to build customers loyalty.
The Bloom plan on the other hand is dedicated for structured brands that want to take advantage all the potentials of a mobile app.

Let's recap

Shoppy Tapcart
Menu Tab Bar Hamburger Menu
Customization Design in real-time
Option Layout
Product customization
Design in real-time
No Option Layout
Product customization
Push notifications Unlimited notifications
Rich Notification
Scheduled Notification
User Segmentation
Automation
Personalied notifications
Need for external integration
News section
Support Available on any plan, even during free triala Only with enterprise plan (1200$/month)
Integrations 12 available
No restrictions on which integrations to use in the different plans
Extensive development roadmap
20+ available
Some tied to the enterprise plan
Ease of use No Code Skills No Code Skills
Automatic synchronization
Ecommerce - App Mobile
Pricing Seed: ~114 $/month
Grow: ~230 $/month
Bloom: ~576 $/month
Core: 250 $/month
Ultimate: 550 $/month
Enterprise: 1200 $/month
Free trial period 30 days 7 days

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