7 Tactics to Promote Your e-Commerce Mobile App

Can’t get started with your e-commerce mobile app promotion strategy?

I guess what it’s like: the launch day is coming and you’re a nervous wreck. I know you and your team have put such a great effort into the development of your e-commerce app. That’s precisely why shouldn’t get anxious otherwise you risk to throw it all away. And you can’t let this happen!

I can tell you that there are many ways to successfully promote your e-commerce mobile app. And we’ve written this article to help you with that! First, let me give you some advice: showcasing your e-commerce app in every possible channel and making everyone know about its future launch is critical. Indeed, you can grab users’ attention and make them look forward to downloading your app. How can you do it? I’m gonna show you 7 successful strategies to promote your e-commerce app.

Let’s see them!

1. Promote your e-commerce app on social media

Spreading the word about your e-commerce app on social media will likely engage your loyal customers and bring you plenty of new ones. Indeed, your followers will be interested in your new app and will likely promote your products/services to their friends. That’s why you should leverage your loyal customers‘ potential and ask them to review your products/services. Positive feedback is good advertising!

Plus, you should create posts about your e-commerce app on the feed and in your social media stories to make the most out of your marketing strategy.

Wanna amaze users and engage them even more? An incredible video displaying your app’s main features coupled with a compelling CTA (call-to-action) is right what you need! It’s what you need!

2. Create banners on your website to promote your e-commerce app

You can setup different kinds of banners on your website, but at least I suggest you try these two:

A banner that is displayed to those users who enter your webpage through their mobile devices. This banner could prompt users to install your e-commerce app. And it’s likely that those users will be interested into downloading it, as they visit your website through their mobiles. Plus, the share of web store traffic coming from mobile is ever-growing nowadays.
A visual banner on the desktop version of your website, showcasing your e-commerce app and nudging users to download it. This way a larger share of the market will likely discover your app. A suggestion? Create attractive pictures of your app to make it more appealing to users. And make sure to match the style of your banners with your website’s style.

3. Streamline your e-commerce app listing on the app stores

Improving your app listing on the stores is key because it allows you to reach a better App Store Optimization and rank higher. Besides, users have a look at your app listing before downloading it. That’s why you should put great effort into making your e-commerce app listing outstanding. Follow these few tips to reach your goal:

Create amazing app screenshots coupled with short descriptions of your app’s best features.
Write a concise and attractive description of your e-commerce app, including the main keywords related to your business.
Add a short promotional text in your app’s description. Write an appealing text showing your e-commerce app value.

4. Leverage email marketing power to promote your e-commerce app

Exploit your newsletter potential to promote your e-commerce app and spur users to install it. Don’t you have one? Well, you can create one linked to your e-commerce webpage! Wondering why you should waste time with emails because you’re convinced they’re out of fashion? Well, you’re WRONG!

Run an email marketing campaign to promote your e-commerce app by describing its enhanced UX, faster payment process, more comprehensive range of available discounts, and so on. Users will be hooked!

5. Prompt influencers to spread the word about your e-commerce app

Influencer marketing has proven to be successful not only in promoting brands’ merchandise but also in their mobile apps. Why not trying to take advantage of this strategy too? Get in touch with some influencers and ask them to help you promote your e-commerce app. This will likely lead to thousands of new potential customers!

6. Offer discounts available on your e-commerce app ONLY

Make sure you give users a good reason to download your app. Otherwise, they’ll prefer using your e-commerce website. Don’t just focus on the enhanced UX and other technical features because these won’t be enough for anyone.

Wanna know a really successful strategy that leading users to keep purchasing through your e-commerce app? Offering them exclusive discounts! And you could give them a discount exclusively available on your mobile app. Promote your app’s special offers on any channel to achieve even better results. This will sharply increase the number of downloads!

7. Showcase your e-commerce app-exclusive merchandise

Making your exclusive products available on your mobile app only is another effective way to nudge users to install it. You could entice potential customers with app-exclusive products, and they’ll be more likely to start using your app. You know what happens when someone desires something: they do their best to obtain it because they can’t help it! And that’s precisely why they’ll download your e-commerce app because they want your product. Because they’ll want your product.

Wrap-up

Ready to make the most out of these 7 killer tactics to promote your e-commerce app? Here’s a short recap of all the strategies we’ve gone through:

Promote your e-commerce app on social media.
Create banners on your website to promote your e-commerce app.
Streamline your e-commerce app listing on the app stores.
Leverage email marketing power to promote your e-commerce app.
Prompt influencers to spread the word about your e-commerce app.
Offer discounts available on your e-commerce app ONLY.
Showcase your e-commerce app-exclusive merchandise.

... And now? 🤔

Would you like to create your Mobile App but don’t know where to start? Don’t worry, the Shoppy Team is here to help you. So start now to build your app!