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4 reasons to develop a Mobile App

4 reasons to develop a Mobile App

Many times websites are not optimized for mobile devices: here comes the Mobile App. Years ago a good strategy might have been to create an e-commerce in order to be ahead of the competition and earn growing slices of market, today it is no more possible.

The customer journey is now multi-channel, which means that the user would discover brands through different channels. Shopify gives us a concrete example: about 70% of active Shopify users come from mobile devices and about 60% of purchases are made from smartphones and tablets.

In this article we’re going to analyze which advantages you could benefit if you would create a mobile app for your e-commerce.

1. Give a better Mobile experience to your users

Just like a few years ago e-commerce made shopping easier for your customers, a mobile app could make your users’ mobile shopping experience do a step forward. A study conducted by Skim reveals that 7 out of 10 users don’t make a purchase because of a difficult or frustrating mobile experience.

Why that? The main identified pain points are 3: speedscroll fatigue, and no autofill. Fortunately, these problems can be relieved or even removed thanks to an App. Let’s see how:

Speed

Your users don’t have time to waste! On average purchases decrease by 20% every second more passed while loading a page (Source).

Apps are 1,5 times faster than mobile websites. This happens because apps can memorize data locally onto users’ devices, so when customers “ask” for data, those are obtained almost instantly. Great ain’t it? 

Scroll fatigue

This is the main impediment for users that buy from mobile. Smartphone and tablet screens are way smaller than desktop ones. For this reason, users are lost among thousands of information, images, and features of a website, having to continuously scroll from one side to the other. This way the customer may have the impression to be wasting a lot of time and abandon the screen, not finalizing the purchase.
With a Mobile App, you can instead add better widgets to make screens more readable and fluid.

Autofill

As we said before, users don’t want to waste time, this is not only related to page loading. The app can also be helpful in speeding up the checkout process facilitating auto-filling of:

  • Personal information: this way users can save up to 30% of the time.
  • Payment information: this way users can complete the purchase even if they don’t have this information. Also from an App, the checkout process can be made faster and easier using services like Google Pay or Apple Pay.

2. Create relationships with the fanbase

With a Mobile App you can engage your community and create authentic relationships through ways not available with eCommerce: push notifications, in-app messages, and exclusive content.

Push Notifications 

Do you have any idea of the potential of push notifications? They are an amazing tool to communicate in real-time with your customers.
With Shoppy you can also make notifications more engaging with:

  • Message customization
  • Images;
  • Notification scheduling;
  • Choosing a trigger: an event that starts the notification.

So, if you want to take advantage of these features, you really need to have a Mobile App. If you want to explore this subject further, read this article.

In App Messages

What differentiates In-App Messages from Push Notifications? These last ones are sent to the user when they are not using the App, so it’s a way to draw their attention while In-App Messages are shown while the app is on. In-App Messages can highlight exclusive offers or entertain the user by asking them for feedback or showing them discount codes.

Finally, two important actions that you can do with In-App Messages are:

  • Cross-Selling: show a complementary product while a user is buying one, for example: while the customer is finalizing the purchase of a sweater you can propose a pair of coordinated trousers to complete their look.
  • Up-Selling: when the user is about to complete the purchase of a product, they are asked if they want one of the same categories but of a superior range. This way you can increase its cart value.

We recommend reading this article to learn about how best to use In-App Messages.

Exclusive Contents

To create meaningful connections with the fanbase one last essential element is the ability to offer exclusive content. Thanks to a Mobile App you can propose new content, offers, and news only to subscribed users.
This is a great way to strengthen the bond with your users: they will feel more important and less distant from your brand. This closeness also promotes loyalty and consequentially encourages recurring purchases.

3. Increase the credibility of your brand and keep up with the times

Every user who installs your App will have on their device its icon. The icon will be seen every time customers look at the screen, maintaining the awareness of your Brand high and increasing its credibility. The App defines the status quo of your brand, enhances it, and increases awareness and authority.

4. Increase conversions, favoring recurring purchases

Should you encourage purchases from new customers or from your recurring ones?
Statistics differ from industry to industry but it is known that acquiring new customers is more costly than maintaining loyal ones: acquiring a new customer may cost up to 5 times more than maintaining one already obtained. Also, a Harvard Business Review reveals that a 5% increase in customer loyalty can increase the company’s profitability by 25-95%.

If a business focuses only on acquiring, every month it would have obtained X new customers but without working on customers loyalty that one will not return the next month. This way the business will not grow and will spend 5 times more every month.

Why such a difference? Basically, with the new customers, you’re starting from scratch: they probably don’t have any experience with your brand and don’t know if they can trust it. You need to spend time and money to interest new customers in your brand and make them do purchases. Your recurring customers instead are already educated and they need to faceless barriers.

The Mobile App is, then, a powerful retention tool that can encourage recurring purchases. By building a solid relationship with your customers, earning their loyalty, and encouraging recurring purchases you will obtain referrals and foreseeable revenues.

Give users what they want: a Mobile App!

Market researches reveal that 78% of users prefer to access their favorite shopping websites with an app instead of mobile browsers. Why? Apps make the shopping experience way faster and safer, also users never need to remember to log in every time they want to look for new stuff or make an order.

The first step to optimize sales for mobile customers is to provide a reactive website for mobile devices. This is more a necessity than a plus also considering that most of the web traffic comes from mobile devices instead of desktops.

However, if you don’t have a mobile app you are losing many potential customers and consequentially fewer revenues. This happens because abandoned cart ratings increase and you’re not able to create traffic on-demand with push notifications and in-app messages.

... What now? 🤔

If you’re ready to optimize your mobile purchase flow for your customers, but you don’t know where to start to create your App, Shoppy is what fits you:

  • You don’t need to know how to code or any other technical knowledge, I’ll use a Drag & Drop system.
  • App creation takes just a few minutes;
  • Syncing your Shopify eCommerce settings and catalog happens in real-time with the App.
  • You have Shoppy Academy: a guide that will make you discover much useful information to grow your brand;
  • The shoppy team is always there to help you! 🤝 Talk to an expert now!
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