Despite its renowned reputation, Macelleria Callegari faced a significant challenge: increasing the loyalty of its already devoted customers, who were eager to access exclusive content and personalized offers. With a growing number of gastronomy enthusiasts worldwide craving its delicacies, the need to offer a more engaging and accessible experience became evident. Despite the established presence of e-commerce, there was an awareness that an additional channel like a dedicated app could provide added value and a more interactive experience for customers.
To tackle this challenge, Macelleria Callegari embraced digital innovation through a partnership with Shoppy. In September 2022, they decided to create the app, with extraordinary results from the beginning. Just consider that, as soon as the app was created, the average session engagement duration was 3 minutes and 11 seconds. As of today, this duration has significantly increased, reaching 10 minutes and 46 seconds. This data clearly indicates how good and enjoyable the navigation and shopping experience offered by the app are.
In short, Macelleria Callegari has turned its challenge into an opportunity for growth and innovation, demonstrating that even the most traditional brands can thrive in the digital era with the right strategy and the right partner.