How Macelleria Callegari - The Butcher, improved the shopping experience by increasing the average browsing time and sales.



10m, 04s

Average session duration


Food & Grocery




January 1961


The Brand

Founded with a passion for culinary excellence, Macelleria Callegari has its roots in the heart of Italy, where the art of meat production has been passed down from generation to generation. With a tradition dating back decades, the brand has earned a reputation for trust and quality in the culinary industry.

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The Challenge

Despite its renowned reputation, Macelleria Callegari faced a significant challenge: increasing the loyalty of its already devoted customers, who were eager to access exclusive content and personalized offers. With a growing number of gastronomy enthusiasts worldwide craving its delicacies, the need to offer a more engaging and accessible experience became evident. Despite the established presence of e-commerce, there was an awareness that an additional channel like a dedicated app could provide added value and a more interactive experience for customers.

The Solution

To tackle this challenge, Macelleria Callegari embraced digital innovation through a partnership with Shoppy. In September 2022, they decided to create the app, with extraordinary results from the beginning. Just consider that, as soon as the app was created, the average session engagement duration was 3 minutes and 11 seconds. As of today, this duration has significantly increased, reaching 10 minutes and 46 seconds. This data clearly indicates how good and enjoyable the navigation and shopping experience offered by the app are. In short, Macelleria Callegari has turned its challenge into an opportunity for growth and innovation, demonstrating that even the most traditional brands can thrive in the digital era with the right strategy and the right partner.