{"id":15832,"date":"2025-03-11T13:45:53","date_gmt":"2025-03-11T13:45:53","guid":{"rendered":"https:\/\/shoppy.is\/?page_id=15832"},"modified":"2026-05-25T08:22:04","modified_gmt":"2026-05-25T08:22:04","slug":"nuna-lie","status":"publish","type":"page","link":"https:\/\/shoppy.is\/en\/success-stories\/nuna-lie\/","title":{"rendered":"Nuna Lie"},"content":{"rendered":"\t\t
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How Nuna Lie turned its app into a new sales channel, now driving 20% of online revenue.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Fashion & Apparel<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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2003<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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nunalie.it<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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About<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nuna<\/a> Lie is an Italian fashion brand built around a female audience looking for a contemporary, accessible, ever-evolving wardrobe. It’s the go-to destination for women who want the right look for every occasion<\/strong>, drawn from collections designed to keep up with their everyday life.<\/p>

The brand’s strength starts with retail: over 130 stores in Italy, 3 in Switzerland and 1 in Austria, generating around \u20ac70M in offline revenue. On the digital side, the e-commerce business contributes \u20ac1.5M in annual revenue and has become a strategic growth lever.<\/p>

Leading the online channel are Clarissa Mattia<\/em>, Omnichannel Manager; Elisabetta Durastante<\/em>, E-commerce Manager, and Martina Bozzini<\/em>, E-commerce Specialist, who chose Shoppy to extend the customer journey beyond the website.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The Challenge<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A website and physical stores were no longer enough to compete in a fashion market where customers live increasingly on their smartphones. Nuna Lie needed a mobile-first tool that could make product discovery immediate, simplify the purchase journey, and open a direct line of communication \u2014 one that didn’t depend on third-party algorithms.<\/strong><\/p>

There was also a competitive angle. Major fashion players already use the app channel as a touchpoint for loyalty and purchase frequency.<\/strong> Staying out of that territory meant giving competitors a relationship lever Nuna Lie could not afford to lose.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The Solution<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nuna Lie chose Shoppy because it allowed the brand to turn its Shopify store into a native app without custom development, cutting time, technical complexity and upfront investment.<\/strong> The integration proved simple and fast: on Shoppy’s side, the technical setup was completed in just a few days. The actual launch was pushed back by a few weeks only because of the Apple developer account setup \u2014 a process outside the project’s scope, tied to Apple’s own approval timelines.<\/p>

Today the app is a new sales and direct-communication channel<\/strong>. On one side it makes mobile shopping easier; on the other, it gives the team a way to talk to customers through push notifications on drops, promotions and dedicated content<\/strong> \u2014 building engagement without relying on third parties.<\/p>

The Shoppy team supported Nuna Lie both on the technical side and on customization work, ensuring continuity throughout the product’s evolution.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\"Nuna<\/figure><\/div>
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The Results<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In its first months, the app reached around 17,000 downloads<\/strong> \u2014 evenly split between iOS and Google Play \u2014 and generated 2,147 orders for over \u20ac160,000 in revenue. Combined with a 4.5% conversion rate and an average order value of \u20ac74.73, these numbers describe a channel that now accounts for roughly 20% of online revenue<\/strong> \u2014 no longer a companion to the website, but a sales asset in its own right.<\/p>

The app proved to be more than a communication channel: it’s now a sales channel in its own right, capable of capturing new customers<\/strong> \u2014 the majority of weekly purchases come from first-time buyers \u2014 while also supporting existing customers<\/strong>, who keep coming back with higher frequency than on other channels.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"We chose Shoppy because it allowed us to launch an app without real custom development costs, cutting time, technical complexity and upfront investment. Today the app is a new sales and direct-communication channel with our customers.\"<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Elisabetta Durastante \u2014 E-commerce Manager, Nuna Lie<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Read more Sucess Stories<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Fashion & Apparel<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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How Pink Babol simplified mobile purchases with a fluid and responsive app.<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Fashion & Apparel<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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How Labo0 improved its mobile experience, boosting sales.<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Fashion & Apparel<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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How Pantal\u00f3n leveraged its app to create long-lasting and profitable relationships with its fanbase.<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Fashion & Apparel<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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How Speedd got its community involved through exclusive content and launch previews.<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Discover more success stories<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Fashion & Apparel<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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CHow Slam Jam improved user experience by increasing interaction and loyalty<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Fashion & Apparel<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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How Qlhype revolutionized online shopping with its mobile app<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Fashion & Apparel<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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How Saveone increased average cart value with an app.<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Fashion & Apparel<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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See how Silvian Heach reached new users and increased the average shopping cart value.<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

How Nuna Lie turned its app into a new sales channel, now driving 20% of online revenue. Industry Fashion & Apparel Location Rome Date 2003 Website nunalie.it About Nuna Lie is an Italian fashion brand built around a female audience looking for a contemporary, accessible, ever-evolving wardrobe. It’s the go-to destination for women who want […]<\/p>\n","protected":false},"author":1,"featured_media":16589,"parent":6610,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-15832","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nNuna Lie case study: 20% of online revenue from the app | Shoppy<\/title>\n<meta name=\"description\" content=\"How Nuna Lie launched a native mobile app with Shoppy, reaching 17,000 downloads and generating 20% of its online revenue.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shoppy.is\/en\/success-stories\/nuna-lie\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nuna Lie case study: 20% of online revenue from the app | Shoppy\" 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