{"id":16312,"date":"2022-08-05T13:00:57","date_gmt":"2022-08-05T13:00:57","guid":{"rendered":"https:\/\/shoppy.is\/discover\/mobile-2025-the-right-time-to-invest\/"},"modified":"2025-09-26T08:43:12","modified_gmt":"2025-09-26T08:43:12","slug":"mobile-2025-the-right-time-to-invest","status":"publish","type":"post","link":"https:\/\/shoppy.is\/en\/discover\/mobile-2025-the-right-time-to-invest\/","title":{"rendered":"Mobile 2025: the right time to invest"},"content":{"rendered":"\t\t
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Mobile 2025: the right time to invest<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tIf you are a merchant looking for ways to grow sales, especially in a competitive context where margins are far from guaranteed, mobile marketing remains one of the most important assets to focus on.\n\nMobile marketing refers to the set of marketing activities targeted at mobile devices (smartphones, tablets). Among these, app marketing is one of the most powerful channels, as it enables direct, personalized, and persistent communication with the user. \n\nBelow are the reasons, supported by the most recent data, why in 2025 it is worth betting on or strengthening your mobile presence.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Current Landscape: Italy and the Mobile World (2025)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In Italy:<\/strong><\/p>

At the beginning of 2025, there were 82.2 million mobile lines active in Italy, equivalent to 139% of the population (including multi-SIM, eSIM, and secondary connections) \u2013 DataReportal, Global Digital Insights. Internet penetration is very high: about 89.9% of the Italian population has access to the web.<\/p>

DataReportal \u2013 Global Digital Insights. Social media users (registered accounts) in Italy total 42.2 million profiles, equal to 71.2% of the population. DataReportal \u2013 Global Digital Insights. In the Italian mobile market, the Android operating system holds about 69.8%, while iOS accounts for approximately 29.8% (data updated as of August 2025). <\/p>

StatCounter Global Stats<\/p>

Regarding the average time spent on smartphones, today the typical user spends about 4 hours and 37 minutes per day using their phone (apps, browsing, communication) \u2013 Exploding Topics. These numbers indicate not only that mobile has already become part of people\u2019s daily habits, but also that saturation will continue to increase \u2014 consequently, those without a mobile strategy risk \u201closing touch\u201d with their audience. <\/p>

Worldwide:<\/strong><\/p>

In 2024, there were approximately 218 billion app downloads globally, a 7% increase compared to the previous year \u2013 Gourmet Ads. Estimates predict that global app revenue (in-app purchases, subscriptions, advertising) will reach around $613 billion in 2025 \u2013 AdPushup.<\/p>

The mobile advertising market is experiencing strong growth and is expected to contribute significantly to digital revenues in the near future \u2013 Market.us Scoop.<\/p>

Free apps continue to be the majority (freemium model), with monetization increasingly coming from in-app purchases, subscriptions, and integrated advertising \u2013 Gourmet Ads, tsttechnology.io.<\/p>

The generative model (e.g., AI-based apps, chat, personalized content) is fueling a kind of \u201csecond app boom,\u201d thanks to increased focus on intelligent and assisted experiences. In some markets, tens of billions of AI app downloads were already recorded in 2024 \u2013 The Economic Times. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Why Invest in Mobile Today (Not Tomorrow)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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1.Mobile is now the \u201cmain table\u201d in the relationship with the user:<\/strong><\/p>

The smartphone is no longer a secondary channel: it is the primary device through which people browse, search, communicate, and shop. Having a presence means being part of the user\u2019s daily life, not just as a \u201cshowcase,\u201d but as an interactive and proactive touchpoint.<\/p>

2. Deep and Persistent Engagement:<\/strong><\/p>

Apps enable features that mobile web browsers do not always handle well: push notifications, offline\/online synchronization, geolocation, personalization, gamification-based loyalty, in-app messaging, etc. These tools increase the \u201cdepth\u201d of user interaction compared to a simple website.<\/p>

3. Diversified Monetization:<\/strong><\/p>

Having an app is not enough: an integrated model is needed. In 2025: in-app purchases and subscriptions remain key levers for monetizing active users \u2013 Gourmet Ads, tsttechnology.io.<\/p>

Mobile advertising (in-app ads) continues to grow as a hybrid revenue source, especially in freemium apps \u2013 Market.us Scoop.<\/p>

In mature markets, many users expect some basic features to be free, but they are willing to pay for premium experiences or exclusive content.<\/p>

4. Increasing Competition and Barriers to Entry<\/strong><\/p>

With the maturation of the mobile market, many brands are redefining their digital strategies around mobile-first. Those who don\u2019t start now risk falling behind competitors who are investing in UX, performance, omnichannel integration, AI, and personalization.<\/p>

5.Technological Innovation in the Service of the App:<\/strong><\/p>

Apps today can take advantage of:
5G, which reduces latency and enables advanced real-time functionalities<\/p>

Artificial intelligence and generative models, enabling content, chat, and assistants within apps<\/p>

Edge computing, AR\/VR, for immersive experiences<\/p>

SDKs and modular tools, which reduce time-to-market and enable continuous updates.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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And now?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ti sar\u00e0, quindi, ormai chiara l’importanza di possedere un’app mobile per poter rafforzare il rapporto con i tuoi utenti. Contatta il team di Shoppy <\/a>e progetta la migliore applicazione per il tuo brand con il supporto guidato del nostro team di esperti italiani! <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Share<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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If you are a merchant looking for ways to grow sales, especially in a competitive context where margins are far from guaranteed, mobile marketing remains one of the most important assets to focus on. Mobile marketing refers to the set of marketing activities targeted at mobile devices (smartphones, tablets). 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