{"id":16668,"date":"2026-06-08T07:19:32","date_gmt":"2026-06-08T07:19:32","guid":{"rendered":"https:\/\/shoppy.is\/discover\/cart-recovery-email-vs-push-the-strategy-that-wins-back-30-of-lost-sales\/"},"modified":"2026-06-08T07:29:27","modified_gmt":"2026-06-08T07:29:27","slug":"cart-recovery-email-vs-push-the-strategy-that-wins-back-30-of-lost-sales","status":"publish","type":"post","link":"https:\/\/shoppy.is\/en\/retention-mobile\/cart-recovery-email-vs-push-the-strategy-that-wins-back-30-of-lost-sales\/","title":{"rendered":"Cart recovery: email vs push \u2014 The strategy that wins back 30% of lost sales"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16668\" class=\"elementor elementor-16668 elementor-16659\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-f32a2c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f32a2c5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ce838a\" data-id=\"4ce838a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a8f1d0e elementor-widget elementor-widget-html\" data-id=\"a8f1d0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;500;600;700&family=Lora:wght@400;500;600&display=swap');\n\n.shoppy-editorial {\n  --shoppy-navy: #112a46;\n  --shoppy-navy-soft: #1a3556;\n  --shoppy-accent: #f4989c;\n  --shoppy-accent-hover: #e8858a;\n  --shoppy-bg: #f4f5fa;\n  --shoppy-bg-pink: #fef1f1;\n  --shoppy-gray-200: #e4e6ec;\n  --shoppy-gray-400: #8a92a3;\n  --shoppy-gray-600: #4a5468;\n  max-width: 720px;\n  margin: 0 auto;\n  padding: 48px 24px 32px;\n  font-family: 'Inter', -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif;\n  font-size: 17px;\n  line-height: 1.75;\n  color: var(--shoppy-navy);\n  letter-spacing: -0.011em;\n  font-feature-settings: \"kern\", \"liga\", \"calt\";\n  -webkit-font-smoothing: antialiased;\n}\n.shoppy-editorial .eyebrow {\n  display: inline-block;\n  font-size: 12px;\n  font-weight: 600;\n  letter-spacing: 0.14em;\n  text-transform: uppercase;\n  color: var(--shoppy-accent-hover);\n  margin-bottom: 24px;\n}\n.shoppy-editorial h1 {\n  font-family: 'Lora', Georgia, serif;\n  font-size: 44px;\n  line-height: 1.15;\n  font-weight: 500;\n  color: var(--shoppy-navy);\n  margin: 0 0 24px;\n  letter-spacing: -0.02em;\n}\n.shoppy-editorial .meta {\n  font-size: 13px;\n  color: var(--shoppy-gray-400);\n  margin: 0 0 40px;\n  padding-bottom: 32px;\n  border-bottom: 1px solid var(--shoppy-gray-200);\n}\n.shoppy-editorial .lead {\n  font-size: 19px;\n  line-height: 1.7;\n  color: var(--shoppy-navy);\n  margin: 0 0 24px;\n}\n.shoppy-editorial p {\n  margin: 0 0 20px;\n}\n.shoppy-editorial h2 {\n  font-family: 'Lora', Georgia, serif;\n  font-size: 30px;\n  font-weight: 500;\n  line-height: 1.25;\n  color: var(--shoppy-navy);\n  margin: 56px 0 20px;\n  letter-spacing: -0.015em;\n}\n.shoppy-editorial h3 {\n  font-family: 'Inter', sans-serif;\n  font-size: 19px;\n  font-weight: 600;\n  color: var(--shoppy-navy);\n  margin: 36px 0 12px;\n  letter-spacing: -0.005em;\n}\n.shoppy-editorial a {\n  color: var(--shoppy-navy);\n  text-decoration: underline;\n  text-decoration-color: var(--shoppy-accent);\n  text-decoration-thickness: 2px;\n  text-underline-offset: 3px;\n  transition: all 0.2s;\n}\n.shoppy-editorial a:hover {\n  color: var(--shoppy-accent-hover);\n  text-decoration-color: var(--shoppy-accent-hover);\n}\n.shoppy-editorial strong { font-weight: 600; 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}\n.shoppy-editorial .related ul:last-child { margin-bottom: 0; }\n.shoppy-editorial .related ul li { padding-left: 20px; margin-bottom: 10px; }\n.shoppy-editorial .related ul li::before {\n  background: var(--shoppy-navy);\n  width: 5px;\n  height: 5px;\n  top: 13px;\n  left: 0;\n}\n.shoppy-editorial .related a {\n  color: var(--shoppy-navy);\n  text-decoration: none;\n  font-weight: 500;\n  border-bottom: 1px solid transparent;\n  transition: border-color 0.2s;\n}\n.shoppy-editorial .related a:hover { border-bottom-color: var(--shoppy-accent); }\n@media (max-width: 768px) {\n  .shoppy-editorial { padding: 32px 16px; font-size: 16px; }\n  .shoppy-editorial h1 { font-size: 32px; }\n  .shoppy-editorial h2 { font-size: 24px; margin: 40px 0 16px; }\n  .shoppy-editorial h3 { font-size: 17px; }\n  .shoppy-editorial .lead { font-size: 17px; }\n  .shoppy-editorial .pull-stat { padding: 28px 20px; }\n  .shoppy-editorial .pull-stat .number { font-size: 48px; }\n  .shoppy-editorial .answer-box { padding: 22px 24px; }\n  .shoppy-editorial .answer-box p { font-size: 17px; }\n  .shoppy-editorial .closing-cta { padding: 28px 24px; }\n  .shoppy-editorial .closing-cta p { font-size: 18px; }\n  .shoppy-editorial .related { padding: 24px; }\n}\n<\/style>\n\n<article class=\"shoppy-editorial\">\n\n<span class=\"eyebrow\">Operational \u00b7 Retention &amp; Mobile<\/span>\n\n<h1>Cart Recovery: Email vs Push \u2014 The Strategy That Wins Back 30% of Lost Sales<\/h1>\n\n<p class=\"meta\">10 min read \u00b7 Shoppy Academy<\/p>\n\n<p class=\"lead\"><strong>85% of mobile carts never make it to checkout.<\/strong> Not because the customer didn't want to buy \u2014 but because they got distracted, compared prices, waited for payday, or simply got a phone call while adding their size to the cart.<\/p>\n\n<p>The problem isn't the customer: it's the silence that follows. No reminder, no incentive, no second chance. Those products sit in the cart waiting, until the customer comes back \u2014 if they come back.<\/p>\n\n<p>This guide walks you through building a multichannel cart recovery sequence (email + push) that actually works: when to send, what to write, and how to personalize so you win back a meaningful share of those lost sales. Data-driven, no fluff.<\/p>\n\n<hr>\n\n<h2>The Numbers That Hurt: How Much You're Losing Every Month<\/h2>\n\n<h3>Average abandonment is 70% \u2014 on mobile it hits 85%<\/h3>\n\n<p>According to Baymard Institute, the average cart abandonment rate across all devices is <strong>70.19%<\/strong> \u2014 the most widely cited benchmark in the industry. On mobile the picture gets worse: estimates range from 84% to 86%, because the checkout process on smartphones is longer, distractions are more frequent, and user patience runs thinner.<\/p>\n\n<div class=\"pull-stat\">\n  <span class=\"number\">85%<\/span>\n  <span class=\"caption\">of carts opened on mobile never reach checkout. On desktop the figure drops to 70% \u2014 but most of your traffic already comes from mobile.<\/span>\n  <span class=\"source\">Baymard Institute, 2024<\/span>\n<\/div>\n\n<p>Translated into revenue: if your store does $10,000\/month in completed orders, a well-built cart recovery strategy can unlock an additional <strong>$3,000\u2013$4,000 per month<\/strong>. Not from new traffic, not from new products \u2014 from customers who were already there.<\/p>\n\n<h3>Why customers abandon (and it's almost never about the price)<\/h3>\n\n<p>The most common reason isn't \"the price was too high.\" According to Baymard, the leading causes of abandonment are:<\/p>\n\n<ul>\n  <li><strong>55%<\/strong> \u2014 unexpected shipping costs shown only at checkout<\/li>\n  <li><strong>34%<\/strong> \u2014 forced account creation to complete the order<\/li>\n  <li><strong>26%<\/strong> \u2014 checkout process too long or complicated<\/li>\n  <li><strong>17%<\/strong> \u2014 concerns about payment security<\/li>\n<\/ul>\n\n<p>Price matters, but it doesn't dominate. This changes the logic of your recovery message: often you don't need to offer a discount \u2014 you need to remove an objection or remind the customer that they were about to do something they already wanted to do.<\/p>\n\n<div class=\"answer-box\">\n  <span class=\"answer-label\">Direct Answer<\/span>\n  <p>To recover abandoned carts, use a multichannel sequence: a push notification within 20 minutes of abandonment, an email within one hour with the product image and a direct cart link, and a follow-up at 24 hours with an optional incentive. The three-message sequence recovers 25\u201330% of abandoned carts, compared to 5\u20138% from a single standalone message.<\/p>\n<\/div>\n\n<h2>Email vs Push Notifications: An Honest Comparison (With Data)<\/h2>\n\n<p>The debate between email and push for cart recovery is often framed wrong: they're not competing \u2014 they're complementary tools with different strengths.<\/p>\n\n<h3>Email: high reach, slow response<\/h3>\n\n<p>Email reaches anyone who left you their address \u2014 no app install needed, no extra opt-in. The open rate for abandoned cart emails averages around <strong>40\u201345%<\/strong> (Klaviyo 2024 benchmarks), significantly higher than standard promotional emails.<\/p>\n\n<p>The constraint is time: the email lands in the inbox, but it's seen when the customer opens their mail app \u2014 often hours later. If the buying impulse has passed, the conversion window closes.<\/p>\n\n<h3>App push: limited reach, immediate response<\/h3>\n\n<p>Native app push notifications appear on the lock screen in real time and are seen within minutes of delivery. Industry benchmarks (Airship, OneSignal) put app push <strong>open rates above 90%<\/strong> \u2014 more than double email. The constraint is reach: only customers who've installed your app and enabled notifications receive the push.<\/p>\n\n<p>If you don't have an app for your Shopify store \u2014 which is the case for most small and mid-sized stores \u2014 this channel isn't available. Browser push notifications (the permission pop-up on your website) have much lower opt-in rates and weaker performance than native app push. For stores that want a high-performing push channel, the path goes through the app. Tools like <strong>Shoppy<\/strong> let you add this channel without a development team, by turning your Shopify store into a native iOS and Android app.<\/p>\n\n<h3>Who wins? The right answer is \"both, in sequence\"<\/h3>\n\n<p>Using them together resolves each one's limitations. Push arrives immediately \u2014 it captures the fresh impulse. Email arrives shortly after \u2014 it adds context, a product image, a clear link. The 24-hour follow-up closes the loop for whoever hasn't bought yet.<\/p>\n\n<p>For a deeper look at push notifications in the broader retention picture, see: <a href=\"\/en\/perfect\/push-notifications-retention-ecommerce\/\">Push Notifications and Retention: How to Use Them Without Annoying Your Customers<\/a>.<\/p>\n\n<h2>The Three-Message Sequence That Actually Works<\/h2>\n\n<p>According to Barilliance, a three-message sequence generates <strong>69% more orders<\/strong> than a single message. Timing matters as much as copy.<\/p>\n\n<h3>Message 1 \u2014 Push within 20 minutes: the warm reminder<\/h3>\n\n<p>Within 20 minutes of abandonment the customer is still in buying mode \u2014 maybe they were looking for their card, or paused to reply to a message. A short, direct push is all it takes.<\/p>\n\n<ul>\n  <li><strong>Title<\/strong> (max 40 characters): \"You forgot something\" or \"Your order is waiting\"<\/li>\n  <li><strong>Body<\/strong> (max 90 characters): product name + price. Nothing else.<\/li>\n  <li><strong>Deep link<\/strong>: takes the user directly to cart, not homepage<\/li>\n<\/ul>\n\n<p>What not to do: fake urgency (\"Offer expires in 5 minutes!\") when it isn't real. Customers notice, and trust in your brand takes a hit.<\/p>\n\n<h3>Message 2 \u2014 Email within 1 hour: the visual context<\/h3>\n\n<p>Email has visual real estate that push doesn't: you can show the product image, price, reviews, shipping details. Salesforce estimates that customers who receive the first message within an hour have a significantly higher recovery rate than those reached after 24 hours.<\/p>\n\n<ul>\n  <li><strong>Subject line<\/strong>: \"You left something in your cart\" \u2014 works better than clever subjects: it's clear and direct<\/li>\n  <li><strong>Hero image<\/strong> of the main product in the cart<\/li>\n  <li><strong>Primary CTA<\/strong>: \"Complete your order\"<\/li>\n  <li><strong>Optional block<\/strong>: \"Got questions?\" with a support link \u2014 removes objections without stating them explicitly<\/li>\n<\/ul>\n\n<h3>Message 3 \u2014 24-hour follow-up: the second chance<\/h3>\n\n<p>If the customer still hasn't bought, a third message at 24 hours closes the loop. This is where you can consider adding an incentive \u2014 but thoughtfully. Try without it first: if your sequence is well-built, a meaningful share of recoveries happen without any discount. If recovery rate is still low, add the incentive to the third message. Time-boxing it (\"valid for the next 24 hours\") increases effectiveness without creating permanent discount expectations.<\/p>\n\n<h2>Personalization: Why Generic Messages Don't Convert<\/h2>\n\n<p>A cart recovery message sent identically to everyone doesn't work. Personalization isn't optional \u2014 it's roughly half of what makes the campaign effective.<\/p>\n\n<h3>Show exactly what they're abandoning<\/h3>\n\n<p>The customer needs to see the specific product they were buying: name, image, price. A generic \"You left something in your cart\" message gets 30\u201340% fewer clicks than one that shows the actual product. Technically, this information is passed automatically by cart recovery systems \u2014 the key is making sure your template shows the main product, not a wall of every item in the cart.<\/p>\n\n<h3>Segment by cart value<\/h3>\n\n<p>Not every abandoned cart deserves the same effort. A simple, effective segmentation:<\/p>\n\n<ol>\n  <li><strong>High-value cart (&gt;$150):<\/strong> full sequence (push + email + follow-up with incentive)<\/li>\n  <li><strong>Mid-range ($50\u2013$150):<\/strong> push + email. Incentive only if recovery rate is below benchmark<\/li>\n  <li><strong>Low-value (&lt;$50):<\/strong> single email. Don't saturate the user for orders with thin margins<\/li>\n<\/ol>\n\n<h3>Discount or not? And when to use it<\/h3>\n\n<p>The risk of over-relying on discounts is real: some customers learn to abandon carts on purpose, waiting for the coupon. Consider these alternatives instead:<\/p>\n\n<ul>\n  <li><strong>Free shipping<\/strong> (if you don't already offer it): removes the most common abandonment cause (55%) without devaluing the product<\/li>\n  <li><strong>Bonus loyalty points<\/strong>: incentivizes order completion and enrolls the customer in your loyalty program \u2014 a natural link to <a href=\"\/en\/perfect\/loyalty-program-shopify\/\">your store's loyalty strategy<\/a><\/li>\n  <li><strong>Highlighted guarantee<\/strong>: sometimes surfacing your free returns policy is enough to remove the objection<\/li>\n<\/ul>\n\n<h2>The Metrics to Watch<\/h2>\n\n<h3>Recovery rate by channel<\/h3>\n\n<p>The primary KPI is straightforward: how many abandoned carts are recovered, by channel. Industry benchmarks:<\/p>\n\n<ul>\n  <li>Single email: recovery rate <strong>5\u20138%<\/strong><\/li>\n  <li>Three-email sequence: <strong>10\u201315%<\/strong><\/li>\n  <li>Push + email in sequence: <strong>20\u201330%<\/strong> (Klaviyo, Omnisend)<\/li>\n<\/ul>\n\n<p>If your recovery rate is below benchmark, the culprit is almost always timing (messages sent too late) or personalization (generic message without product image).<\/p>\n\n<h3>Revenue recovered vs total revenue lost<\/h3>\n\n<p>Track monthly recovered revenue as a percentage of \"lost\" revenue (total value of abandoned carts). Even a 25% recovery on a monthly basis can be worth thousands \u2014 it's useful to have this as a visible KPI to justify the time invested in setting up the sequence.<\/p>\n\n<h3>Push opt-in rate: the real bottleneck<\/h3>\n\n<p>If you have an app, track push opt-in rate. On average, <strong>60\u201370% of users who install an ecommerce app grant notification permissions<\/strong> \u2014 far higher than web users (who hover around 5\u201310%). If your opt-in rate is low, the issue is in app onboarding: the moment you ask for permission, and how you frame it, makes all the difference.<\/p>\n\n<p>To see how cart recovery fits into a broader retention strategy \u2014 with push, loyalty, and personalization \u2014 read the <a href=\"\/en\/perfect\/increase-ecommerce-retention\/\">complete guide to ecommerce customer retention<\/a>.<\/p>\n\n<div class=\"closing-cta\">\n  <p>Cart recovery is the lever with the best effort-to-result ratio in your store. Those customers were already there. The work is reminding them \u2014 at the right moment, with the right message.<\/p>\n  <a href=\"https:\/\/www.shoppyapp.com\" class=\"cta-button\">See how Shoppy enables native push on your Shopify store<\/a>\n<\/div>\n\n<div class=\"related\">\n  <h3>More from the cluster<\/h3>\n  <ul>\n    <li><a href=\"\/en\/perfect\/increase-ecommerce-retention\/\">How to Increase Ecommerce Retention with a Mobile App<\/a> \u2014 the pillar<\/li>\n    <li><a href=\"\/en\/perfect\/push-notifications-retention-ecommerce\/\">Push Notifications and Retention: How to Use Them Without Annoying Customers<\/a><\/li>\n    <li><a href=\"#\">How to Reduce Churn in Your Shopify Store: 7 Concrete Strategies<\/a> <em>(coming soon)<\/em><\/li>\n    <li><a href=\"#\">Loyalty Program on Shopify: How to Build It and Measure ROI<\/a> <em>(coming soon)<\/em><\/li>\n  <\/ul>\n<\/div>\n\n<\/article>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-42603bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42603bb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8715406\" data-id=\"8715406\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c7e4740 elementor-widget elementor-widget-heading\" data-id=\"c7e4740\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Share<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ab5e63d\" data-id=\"ab5e63d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6cc7de0 elementor-share-buttons--view-icon elementor-share-buttons--skin-framed elementor-share-buttons--shape-circle elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"6cc7de0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Operational \u00b7 Retention &amp; Mobile Cart Recovery: Email vs Push \u2014 The Strategy That Wins Back 30% of Lost Sales 10 min read \u00b7 Shoppy Academy 85% of mobile carts never make it to checkout. Not because the customer didn&#8217;t want to buy \u2014 but because they got distracted, compared prices, waited for payday, or [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[70],"tags":[],"class_list":["post-16668","post","type-post","status-publish","format-standard","hentry","category-retention-mobile"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Abandoned Cart Recovery: Email vs Push \u2014 What Works | Shoppy<\/title>\n<meta name=\"description\" content=\"85% of mobile carts are abandoned. 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