{"id":16876,"date":"2026-07-14T13:08:00","date_gmt":"2026-07-14T13:08:00","guid":{"rendered":"https:\/\/shoppy.is\/discover\/loyalty-2-0-beyond-points-how-to-build-real-customer-loyalty-in-2026\/"},"modified":"2026-07-14T13:11:59","modified_gmt":"2026-07-14T13:11:59","slug":"loyalty-2-0-beyond-points-how-to-build-real-customer-loyalty-in-2026","status":"publish","type":"post","link":"https:\/\/shoppy.is\/en\/retention-mobile\/loyalty-2-0-beyond-points-how-to-build-real-customer-loyalty-in-2026\/","title":{"rendered":"Loyalty 2.0: beyond points \u2014 how to build real customer loyalty in 2026"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16876\" class=\"elementor elementor-16876 elementor-16871\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f32a2c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f32a2c5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ce838a\" data-id=\"4ce838a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a8f1d0e elementor-widget elementor-widget-html\" data-id=\"a8f1d0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;500;600;700&family=Lora:wght@400;500;600&display=swap');\n\n.shoppy-editorial {\n  --shoppy-navy: #112a46;\n  --shoppy-navy-soft: #1a3556;\n  --shoppy-accent: #f4989c;\n  --shoppy-accent-hover: #e8858a;\n  --shoppy-bg: #f4f5fa;\n  --shoppy-bg-pink: #fef1f1;\n  --shoppy-gray-200: #e4e6ec;\n  --shoppy-gray-400: #8a92a3;\n  --shoppy-gray-600: #4a5468;\n  max-width: 720px;\n  margin: 0 auto;\n  padding: 48px 24px 32px;\n  font-family: 'Inter', -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif;\n  font-size: 17px;\n  line-height: 1.75;\n  color: var(--shoppy-navy);\n  letter-spacing: -0.011em;\n  font-feature-settings: \"kern\", \"liga\", \"calt\";\n  -webkit-font-smoothing: antialiased;\n}\n.shoppy-editorial .eyebrow {\n  display: inline-block;\n  font-size: 12px;\n  font-weight: 600;\n  letter-spacing: 0.14em;\n  text-transform: uppercase;\n  color: var(--shoppy-accent-hover);\n  margin-bottom: 24px;\n}\n.shoppy-editorial h1 {\n  font-family: 'Lora', Georgia, serif;\n  font-size: 44px;\n  line-height: 1.15;\n  font-weight: 500;\n  color: var(--shoppy-navy);\n  margin: 0 0 24px;\n  letter-spacing: -0.02em;\n}\n.shoppy-editorial .meta {\n  font-size: 13px;\n  color: var(--shoppy-gray-400);\n  margin: 0 0 40px;\n  padding-bottom: 32px;\n  border-bottom: 1px solid var(--shoppy-gray-200);\n}\n.shoppy-editorial .lead {\n  font-size: 19px;\n  line-height: 1.7;\n  color: var(--shoppy-navy);\n  margin: 0 0 24px;\n}\n.shoppy-editorial p {\n  margin: 0 0 20px;\n}\n.shoppy-editorial h2 {\n  font-family: 'Lora', Georgia, serif;\n  font-size: 30px;\n  font-weight: 500;\n  line-height: 1.25;\n  color: var(--shoppy-navy);\n  margin: 56px 0 20px;\n  letter-spacing: -0.015em;\n}\n.shoppy-editorial h3 {\n  font-family: 'Inter', sans-serif;\n  font-size: 19px;\n  font-weight: 600;\n  color: var(--shoppy-navy);\n  margin: 36px 0 12px;\n  letter-spacing: -0.005em;\n}\n.shoppy-editorial a {\n  color: var(--shoppy-navy);\n  text-decoration: underline;\n  text-decoration-color: var(--shoppy-accent);\n  text-decoration-thickness: 2px;\n  text-underline-offset: 3px;\n  transition: all 0.2s;\n}\n.shoppy-editorial a:hover {\n  color: var(--shoppy-accent-hover);\n  text-decoration-color: var(--shoppy-accent-hover);\n}\n.shoppy-editorial strong { font-weight: 600; 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}\n.shoppy-editorial .related ul:last-child { margin-bottom: 0; }\n.shoppy-editorial .related ul li { padding-left: 20px; margin-bottom: 10px; }\n.shoppy-editorial .related ul li::before {\n  background: var(--shoppy-navy);\n  width: 5px;\n  height: 5px;\n  top: 13px;\n  left: 0;\n}\n.shoppy-editorial .related a {\n  color: var(--shoppy-navy);\n  text-decoration: none;\n  font-weight: 500;\n  border-bottom: 1px solid transparent;\n  transition: border-color 0.2s;\n}\n.shoppy-editorial .related a:hover { border-bottom-color: var(--shoppy-accent); }\n@media (max-width: 768px) {\n  .shoppy-editorial { padding: 32px 16px; font-size: 16px; }\n  .shoppy-editorial h1 { font-size: 32px; }\n  .shoppy-editorial h2 { font-size: 24px; margin: 40px 0 16px; }\n  .shoppy-editorial h3 { font-size: 17px; }\n  .shoppy-editorial .lead { font-size: 17px; }\n  .shoppy-editorial .pull-stat { padding: 28px 20px; }\n  .shoppy-editorial .pull-stat .number { font-size: 48px; }\n  .shoppy-editorial .answer-box { padding: 22px 24px; }\n  .shoppy-editorial .answer-box p { font-size: 17px; }\n  .shoppy-editorial .closing-cta { padding: 28px 24px; }\n  .shoppy-editorial .closing-cta p { font-size: 18px; }\n  .shoppy-editorial .related { padding: 24px; }\n}\n<\/style>\n\n<article class=\"shoppy-editorial\">\n\n<span class=\"eyebrow\">Market insight &middot; Loyalty, Gamification &amp; Community<\/span>\n\n<h1>Loyalty 2.0: beyond points &mdash; how to build real customer loyalty in 2026<\/h1>\n\n<p class=\"meta\">9 min read &middot; Shoppy Academy<\/p>\n\n<p class=\"lead\">Points-based loyalty programs have been around for decades, and for most brands they haven't changed: you spend, you collect points, you redeem them for a discount. The problem is that customers have noticed. Real participation in these programs tends to be low, and a discount that feels &ldquo;owed&rdquo; doesn't build any actual relationship with the brand.<\/p>\n\n<p>Meanwhile, acquisition costs keep climbing every year, and the most mature brands have stopped asking &ldquo;how do I bring in new customers&rdquo; and started asking &ldquo;how do I keep the ones I already have.&rdquo; Loyalty isn't a side program anymore &mdash; it's a core lever of customer lifetime value.<\/p>\n\n<p>In this guide: why the points-only model has run out of steam, the five pillars of loyalty 2.0, why mobile apps are the natural environment to build it in, and a 4-step framework to measure the return.<\/p>\n\n<h2>Why classic points-based loyalty doesn't work anymore<\/h2>\n\n<div class=\"answer-box\">\n  <span class=\"answer-label\">Direct answer<\/span>\n  <p>A loyalty 2.0 program goes beyond point accumulation and combines status tiers, gamification, referral, and community to build a relationship &mdash; not just a discount. It works when it combines at least 2-3 of these levers on an owned channel, typically a mobile app, capable of communicating with each customer in a personal way.<\/p>\n<\/div>\n\n<p>That's the short answer. Now let's look at why the old model stopped working.<\/p>\n\n<h3>The problem: low participation, discount-as-entitlement<\/h3>\n\n<p>The &ldquo;spend &euro;1, get 1 point, 100 points = &euro;5 off&rdquo; mechanic has a structural limit: it's nearly identical across every brand in the market. When the experience is the same everywhere, it stops being a reason to stay loyal to one specific brand &mdash; it becomes just a way to claw back a few euros, regardless of who's offering it.<\/p>\n\n<p>The typical outcome: sign-up is easy (just a form), real usage is low. Plenty of customers join at checkout and never come back to check their point balance. The program exists on paper, but it doesn't produce any extra behavior compared to a customer who never signed up.<\/p>\n\n<p>The paradox is that, on paper, almost every ecommerce store of a certain size &ldquo;has&rdquo; a loyalty program. But having a program isn't the same as having loyal customers &mdash; those are two different things, and confusing them means spending budget on a tool that, in practice, almost nobody actually uses.<\/p>\n\n<h3>What customers actually want today: status, community, experience<\/h3>\n\n<p>The modern loyal customer isn't just after a discount. They're after three things points alone can't deliver:<\/p>\n\n<ul>\n  <li><strong>Recognized status:<\/strong> knowing they matter to the brand, not just being one of many.<\/li>\n  <li><strong>Early access:<\/strong> previews, exclusive drops, invitations to events.<\/li>\n  <li><strong>A direct channel with the brand:<\/strong> not one email among a hundred others, but something that feels personal.<\/li>\n<\/ul>\n\n<p>None of these come from a traditional points system. They require a different structure &mdash; tiers, community, an owned channel &mdash; which is exactly the territory of loyalty 2.0.<\/p>\n\n<h3>Rising acquisition costs make loyalty a priority, not an extra<\/h3>\n\n<div class=\"pull-stat\">\n  <span class=\"number\">+95%<\/span>\n  <span class=\"caption\">The maximum profit increase generated by a <strong>5%<\/strong> lift in retention rate, per the Reichheld\/Bain study. The same dynamic applies to loyalty, its primary lever.<\/span>\n  <span class=\"source\">Source &mdash; Bain &amp; Company \/ Reichheld<\/span>\n<\/div>\n\n<p>Acquiring a new customer costs on average 5-7 times more than retaining an existing one, and acquisition costs on paid channels keep rising year over year. Frederick Reichheld's classic study (Bain &amp; Company) quantified the flip side: <strong>a 5% increase in retention can lift profits by 25% to 95%<\/strong>, depending on the industry.<\/p>\n\n<p>In practice: every euro invested in a loyalty program that actually works is worth, over time, far more than the same euro spent on advertising to acquire a new customer who will probably buy once and never again. Loyalty isn't a &ldquo;if budget allows&rdquo; project &mdash; it's one of the highest-return levers a mature ecommerce business has available.<\/p>\n\n<h2>The 5 pillars of loyalty 2.0<\/h2>\n\n<p>The jump from point-for-discount to modern loyalty runs through five levers. You don't need to activate all of them at once &mdash; in fact, that's a mistake &mdash; but it helps to know all five before choosing which ones fit your brand.<\/p>\n\n<h3>Tiers and exclusivity: progress matters more than points<\/h3>\n\n<p>A tier system (silver, gold, platinum) changes the psychology of loyalty: the customer isn't just accumulating points, they're <strong>progressing<\/strong>. Each tier unlocked is a small milestone, and moving to the next level becomes a tangible goal instead of an abstract number on an account.<\/p>\n\n<p>Tiers work best when the benefits scale in a way customers can actually feel, not just economically: early access to drops, priority shipping, a dedicated support line, members-only events. The discount stays part of the mix, but it's no longer the only lever.<\/p>\n\n<h3>Gamification: badges, missions, streaks<\/h3>\n\n<p>People like collecting things, even digital ones. Badges for milestones reached, time-boxed missions (&ldquo;complete 3 purchases this month and unlock a perk&rdquo;), loyalty streaks: these mechanics turn an economic action (buying) into a small game with visible progress.<\/p>\n\n<p>Gamification works when it's light and unobtrusive: two or three well-designed mechanics beat ten poorly managed ones. The goal isn't to &ldquo;gamify everything&rdquo; &mdash; it's to give customers extra reasons to come back and check their status in the program, an action that, on its own, brings them back into contact with the brand.<\/p>\n\n<h3>Referral: your loyal customer as an acquisition channel<\/h3>\n\n<p>A loyal customer is also the best acquisition channel a brand can have, and it costs almost nothing compared to paid advertising. Research from the Wharton School (Schmitt, Skiera, Van den Bulte) on customers acquired through referral found they tend to have a higher customer lifetime value and lower churn than customers acquired through other channels &mdash; likely because they arrive already &ldquo;pre-qualified&rdquo; by the trust of whoever referred them.<\/p>\n\n<p>A well-structured referral program (trackable referral codes, a perk for both the referrer and the new customer) turns loyalty from a defensive lever into a growth lever.<\/p>\n\n<h3>Community: from the newsletter to the private channel<\/h3>\n\n<p>The last shift, the one that sets the most mature DTC brands apart, is turning the loyalty program into a community. Exclusive content, customer groups, early access to events, a space to share experiences with the product: when customers feel like they belong to something, loyalty stops depending only on the discount.<\/p>\n\n<p>Not every brand needs a fully structured community &mdash; it takes time and editorial care &mdash; but even a minimal version (an exclusive content channel for program members) noticeably lifts the perceived value.<\/p>\n\n<h3>Owned channel: why loyalty needs a channel of its own<\/h3>\n\n<p>There's a problem none of the four previous levers solves on its own: where do you actually communicate all of this? If a customer only finds out they've moved up a tier by stumbling onto their account on the website, the benefit exists but produces no psychological effect.<\/p>\n\n<p>Loyalty works when it's communicated directly, personally, and at the right moment &mdash; which is where the channel a brand uses to talk to customers comes in. One email among a hundred others isn't enough anymore. You need a channel customers check often and perceive as personal, not broadcast.<\/p>\n\n<h2>Why mobile apps are the natural environment for modern loyalty<\/h2>\n\n<p>All five levers above can technically work on any channel. In practice, there's one environment where they perform far better: the brand's native app.<\/p>\n\n<h3>Contextual push notifications on customer progress (not broadcast)<\/h3>\n\n<p>A push notification that says &ldquo;you're one purchase away from Gold tier&rdquo; or &ldquo;you've unlocked early access to the next drop&rdquo; arrives at the right moment, on the device customers check more often than any other channel. It's the exact opposite of a monthly newsletter that recaps everything and speaks to no one in particular.<\/p>\n\n<div class=\"pull-stat\">\n  <span class=\"number\">2.7&times;<\/span>\n  <span class=\"caption\">How much more often app users interact with a brand compared to mobile-web-only users. Repurchase likelihood within 30 days rises by <strong>50%<\/strong>.<\/span>\n  <span class=\"source\">Source &mdash; Adjust x App Annie 2023 &middot; CleverTap 2023<\/span>\n<\/div>\n\n<p>The data backs up the difference in environment: customers who use a brand's app interact on average <strong>2.7 times more often<\/strong> than those who only use the mobile site (source: Adjust x App Annie, 2023), and show a <strong>50% higher<\/strong> likelihood of repurchasing within 30 days compared to the web channel (source: CleverTap, 2023). For a loyalty program, which lives on frequency and continuity of the relationship, this is exactly the ground it should be built on.<\/p>\n\n<h3>Drops and exclusive access: scarcity works better in-app<\/h3>\n\n<p>One of the most effective perks for top tiers is early access to drops or limited editions. This mechanic works reasonably well anywhere, but it works better when the access is genuinely exclusive &mdash; meaning there's a channel only program members actively control.<\/p>\n\n<p>A native app lets you lock content, or entire sections, until a specific time, or make them accessible only with a code reserved for members of a given tier. That's the difference between saying &ldquo;you have exclusive access&rdquo; and actually making it true.<\/p>\n\n<h3>The Nuna Lie case: loyalty built into the native app<\/h3>\n\n<p>Nuna Lie, a womenswear brand with over 130 stores across Italy, Switzerland, and Austria, integrated its Salesforce loyalty program directly into the native app built with <strong>Shoppy<\/strong>: point balances and discount codes visible and usable in-app, without switching to another channel. The result: roughly 20% of the brand's online revenue now comes through the app channel, with a 4.5% conversion rate and an average cart value above &euro;74.<\/p>\n\n<p>If you run a Shopify store and already use a loyalty tool (Growave, Smile.io, Salesforce Loyalty, or similar), bringing it into a native app doesn't mean rebuilding the program from scratch: it integrates with what's already there and adds what the website is missing, like contextual push notifications on customer progress, time- or invite-limited drops, and discounts reserved only for app users. The tool doesn't create loyalty &mdash; the environment is what makes it visible every day.<\/p>\n\n<h2>How to build a loyalty 2.0 program: a 4-step framework<\/h2>\n\n<p>Knowing the five pillars isn't enough if you don't know where to start on Monday morning. Here's an operational framework in 4 steps.<\/p>\n\n<h3>Step 1 &mdash; Define your primary objective (retention, referral, or AOV?)<\/h3>\n\n<p>A loyalty program that tries to optimize everything at once ends up optimizing nothing. Before choosing your levers, decide which metric you want to move first: repeat purchase rate, new customers from referral, or average order value. The others will improve as a side effect, but the priority guides every choice that follows.<\/p>\n\n<h3>Step 2 &mdash; Choose 2-3 levers, not all of them at once<\/h3>\n\n<p>If your primary goal is retention, start with tiers + community. If it's growth, start with referral + tiers. Adding gamification as a later layer, once the foundation is working, is almost always the right sequence &mdash; the opposite (gamification first, with no tier or community structure underneath) tends to produce a program that feels like a game without substance.<\/p>\n\n<h3>Step 3 &mdash; Choose your stack: loyalty tool + mobile channel<\/h3>\n\n<p>A loyalty tool (Growave, Smile.io, Salesforce Loyalty, LoyaltyLion, and similar) handles points, tiers, and rules. The mobile channel is where all of this becomes visible and timely for the customer. The two are complementary: one calculates, the other communicates. Without the second, even the best tier system stays invisible in the customer's day-to-day.<\/p>\n\n<h3>Step 4 &mdash; Communicate the program without spamming<\/h3>\n\n<p>A well-designed loyalty program can fail for one reason alone: bad communication. Push notifications and messages need to be tied to a real customer event (tier reached, mission completed, drop unlocked), never generic broadcasts like &ldquo;don't forget about our loyalty program.&rdquo; The rule here is the same as with every mobile retention lever: fewer messages, but all of them contextual.<\/p>\n\n<h3>The most common mistakes to avoid<\/h3>\n\n<p>Before moving on to measurement, it's worth pausing on the three mistakes we see most often in loyalty programs that never take off:<\/p>\n\n<ul>\n  <li><strong>Too many levers at launch.<\/strong> Activating tiers, gamification, referral, and community all in the same month confuses customers about what they actually need to do to get a benefit. Better to launch one lever, make it work, then add the next.<\/li>\n  <li><strong>Communication delegated to one weak channel.<\/strong> If the only place a customer can see their loyalty status is a buried page on the website, the program exists but produces no behavior.<\/li>\n  <li><strong>No business objective behind the levers.<\/strong> Adding gamification because it's trendy, without knowing whether the goal is retention, referral, or AOV, almost always leads to a program that's hard to evaluate &mdash; and therefore hard to improve.<\/li>\n<\/ul>\n\n<h2>How to measure the ROI of a loyalty program<\/h2>\n\n<p>A loyalty program without measurement is a cost, not an investment. Three metrics to put on a dashboard from month one.<\/p>\n\n<h3>Participation rate and redemption rate<\/h3>\n\n<p><strong>Participation rate<\/strong> measures how many customers actually sign up for the program out of your total active customer base. <strong>Redemption rate<\/strong> measures how many of those sign-ups actually use the benefits (not just accumulate points that never convert). A high participation rate paired with a low redemption rate is the classic symptom of a &ldquo;signed up but forgotten&rdquo; program &mdash; a sign that a real communication channel is missing.<\/p>\n\n<h3>Incremental CLV of members vs. non-members<\/h3>\n\n<p>The most important metric to justify the investment: compare the customer lifetime value of program members against non-members, matched for account age. If the program works, the gap should be clear &mdash; and it should widen over time, not just in the first few months.<\/p>\n\n<h3>Repeat purchase rate among loyalty members<\/h3>\n\n<p>Compare repeat purchase rate between loyalty members and standard customers. It's the most direct confirmation that the program is shifting behavior, not just handing out discounts to people who would have repurchased anyway. If you see no difference between the two groups, the program isn't doing its job &mdash; no matter how many members it has on paper.<\/p>\n\n<h2>Conclusion: loyalty is built, not installed<\/h2>\n\n<p>The point-for-discount model isn't dead, but on its own it's no longer enough. The brands seeing real results from loyalty today have stopped treating it like a plugin to install and started treating it like a system built from multiple levers &mdash; tiers, gamification, referral, community &mdash; communicated on a channel customers check every day.<\/p>\n\n<p>You don't need to launch all five levers at once. You need a clear objective, two or three levers that fit that objective, and a way to measure whether the gap between loyalty customers and standard customers widens over time. If it widens, you're building an asset. If it doesn't, you've just added a line item to the P&amp;L.<\/p>\n\n<div class=\"closing-cta\">\n  <p>When you're ready to bring loyalty into the channel your customers actually use, discover how Shoppy turns your Shopify store into a native iOS and Android app in days &mdash; no code required.<\/p>\n  <a class=\"cta-button\" href=\"https:\/\/shoppy.is\/en\/book-a-free-demo\/\">Book a free demo<\/a>\n<\/div>\n\n<p>Customer loyalty isn't bought with one more point. It's built with a relationship worth keeping.<\/p>\n\n<div class=\"related\">\n  <h3>Keep reading &mdash; Cluster 4 Loyalty, Gamification &amp; Community<\/h3>\n  <ul>\n    <!-- LINK TO ADD: \/ecommerce-gamification (art. 4.2) when published -->\n    <li>Ecommerce gamification: the mechanics that convert<\/li>\n    <!-- LINK TO ADD: \/vip-tier-ecommerce (art. 4.3) when published -->\n    <li>VIP tiers and top customers: how to structure a tiered program<\/li>\n    <!-- LINK TO ADD: \/referral-program-ecommerce (art. 4.4) when published -->\n    <li>Referral programs: turning customers into promoters<\/li>\n    <!-- LINK TO ADD: \/community-building-ecommerce (art. 4.5) when published -->\n    <li>Community building for DTC brands<\/li>\n    <!-- LINK TO ADD: \/pre-order-ecommerce (art. 4.6) when published -->\n    <li>Pre-order and exclusive access: rewarding loyal customers<\/li>\n  <\/ul>\n  <h3>Related reading<\/h3>\n  <ul>\n    <li><a href=\"\/en\/mobile-commerce\/mobile-commerce-native-app\">Mobile commerce in 2026: why a native app is now a strategic choice<\/a><\/li>\n    <li><a href=\"\/increase-ecommerce-retention\">How to increase your ecommerce retention with a mobile app<\/a><\/li>\n    <li><a href=\"\/en\/retain\/mobile-commerce-loyalty\">Mobile commerce and loyalty: why app users spend more<\/a><\/li>\n    <li><a href=\"\/increase-ecommerce-sales\">How to increase your ecommerce sales with a mobile app<\/a><\/li>\n  <\/ul>\n<\/div>\n\n<\/article>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-42603bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42603bb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8715406\" data-id=\"8715406\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c7e4740 elementor-widget elementor-widget-heading\" data-id=\"c7e4740\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Share<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ab5e63d\" data-id=\"ab5e63d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6cc7de0 elementor-share-buttons--view-icon elementor-share-buttons--skin-framed elementor-share-buttons--shape-circle elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"6cc7de0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Market insight &middot; Loyalty, Gamification &amp; Community Loyalty 2.0: beyond points &mdash; how to build real customer loyalty in 2026 9 min read &middot; Shoppy Academy Points-based loyalty programs have been around for decades, and for most brands they haven&#8217;t changed: you spend, you collect points, you redeem them for a discount. The problem is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[70],"tags":[],"class_list":["post-16876","post","type-post","status-publish","format-standard","hentry","category-retention-mobile"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Loyalty 2.0: Real Customer Loyalty in 2026 | Shoppy<\/title>\n<meta name=\"description\" content=\"Points-based loyalty isn&#039;t enough anymore. Discover the 5 pillars of loyalty 2.0 \u2014 tiers, gamification, referral, community \u2014 and how to build them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shoppy.is\/en\/retention-mobile\/loyalty-2-0-beyond-points-how-to-build-real-customer-loyalty-in-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Loyalty 2.0: beyond points \u2014 how to build real customer loyalty in 2026\" \/>\n<meta property=\"og:description\" content=\"Points alone don&#039;t work anymore. 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