{"id":6901,"date":"2022-08-08T15:17:08","date_gmt":"2022-08-08T15:17:08","guid":{"rendered":"https:\/\/shoppy.is\/discover\/5-obstacles-to-mobile-purchases-here-is-the-solution\/"},"modified":"2022-12-06T15:03:34","modified_gmt":"2022-12-06T15:03:34","slug":"5-obstacles-to-mobile-purchases-here-is-the-solution","status":"publish","type":"post","link":"https:\/\/shoppy.is\/en\/discover\/5-obstacles-to-mobile-purchases-here-is-the-solution\/","title":{"rendered":"5 obstacles to mobile purchases: here is the solution"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6901\" class=\"elementor elementor-6901 elementor-1767\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-f32a2c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f32a2c5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ce838a\" data-id=\"4ce838a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83146e7 elementor-widget elementor-widget-image\" data-id=\"83146e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/shoppy.is\/wp-content\/uploads\/2022\/08\/5-ostacoli-shoppy-mobile-app-shopify-1000x563-1.jpeg\" class=\"attachment-full size-full wp-image-3903\" alt=\"\" srcset=\"https:\/\/shoppy.is\/wp-content\/uploads\/2022\/08\/5-ostacoli-shoppy-mobile-app-shopify-1000x563-1.jpeg 1000w, https:\/\/shoppy.is\/wp-content\/uploads\/2022\/08\/5-ostacoli-shoppy-mobile-app-shopify-1000x563-1-300x169.jpeg 300w, https:\/\/shoppy.is\/wp-content\/uploads\/2022\/08\/5-ostacoli-shoppy-mobile-app-shopify-1000x563-1-768x432.jpeg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc7f0ac elementor-widget elementor-widget-heading\" data-id=\"fc7f0ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">5 obstacles to mobile purchases: here is the solution<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce99036 elementor-widget elementor-widget-text-editor\" data-id=\"ce99036\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Users of mobile devices increase every year and this growth has been even more enhanced by the pandemic. Especially 2021 was an essential year for eCommerce owners that saw an increase in visitors coming from smartphones and tablets more that from desktops.<\/p>\n<p>But this frequent use of <strong>mobile devices<\/strong> did it bring an <strong>economic advantage<\/strong> for eCommerce owners? The answer is, unfortunately, no in most cases.<\/p>\n<p>According to a <a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/it-it\/strategie\/app-e-mobile\/esperienza-cliente-mobile\/\" target=\"_blank\" rel=\"nofollow noopener\" data-wplink-edit=\"true\">search of SKIM and Google<\/a> <strong>7 consumers out of 10<\/strong> <strong>don&#8217;t complete the purchase on a mobile device<\/strong>. In this article, we are going to analyze the 5 main causes that hinder the completion of the purchase from mobile.<\/p>\n<ol>\n<li>Stress from scroll<\/li>\n<li>Not clear representation of products<\/li>\n<li>Hard comparison between products<\/li>\n<li>Absence of automatic compilation<\/li>\n<li>Incomplete information<\/li>\n<\/ol>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b796d2 elementor-widget elementor-widget-heading\" data-id=\"0b796d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Stress from scroll<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a65d425 elementor-widget elementor-widget-text-editor\" data-id=\"a65d425\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The screen of a mobile device (smartphone or tablet) is way smaller than a desktop one, for this reason, visible products and information are way less. Users are frequently scrolling across all the screen, having the perception of <strong>losing time<\/strong> and to <strong>not find the information they are looking for<\/strong>. This situation i<strong>s the first purchase abandonment reason as it generates great frustration to the customer<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-a52a448 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a52a448\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ae689b3\" data-id=\"ae689b3\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-25b95e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"25b95e0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-521239b\" data-id=\"521239b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6481422 elementor-widget elementor-widget-image\" data-id=\"6481422\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/shoppy.is\/wp-content\/uploads\/elementor\/thumbs\/man-ptormyvjbmuvdewik58d426iqy803wzrrmhv9oi428.jpg\" title=\"man\" alt=\"man\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-46dd1ee\" data-id=\"46dd1ee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0caed6d elementor-widget elementor-widget-heading\" data-id=\"0caed6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Simone<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbbe0be elementor-widget elementor-widget-text-editor\" data-id=\"dbbe0be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>He found a website with lots of products but it&#8217;s hard to check on all the options on its phone He slides across the screen from right to left and left to right, in and out of the pages just to check on the website available products<br \/>Simone chooses a product to check on its details but he still needs to slide his finger everywhere, which complicates searching for simple information making it harder that it should be. While swiping he loses sight of what he had found before and has the feeling that he will never stop scrolling the page.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0f3774 elementor-widget elementor-widget-heading\" data-id=\"f0f3774\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Not clear representation of products<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5763cd elementor-widget elementor-widget-text-editor\" data-id=\"f5763cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>That&#8217;s the case when products are<strong> not represented in a comprehensive way<\/strong>, for example through small or low-quality photos or small or not visible description. All these elements can create insecurity to the customer that can decide not to complete the purchase due to the fear or being disappointed.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-152de29 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"152de29\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b99a285\" data-id=\"b99a285\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-baee1c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"baee1c2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-61412cc\" data-id=\"61412cc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd97a8c elementor-widget elementor-widget-image\" data-id=\"bd97a8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/shoppy.is\/wp-content\/uploads\/elementor\/thumbs\/woman1-ptorvgd30sh26oks0ba44f3bt6ealjoj9mio8lx5w0.jpg\" title=\"woman1\" alt=\"woman1\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-93d9a09\" data-id=\"93d9a09\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2112801 elementor-widget elementor-widget-heading\" data-id=\"2112801\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Caterina<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-20ed872 elementor-widget elementor-widget-text-editor\" data-id=\"20ed872\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When she opens up a website on a mobile device, she feels a bit more overwhelmed. She struggles to change tab or come back to a previous one and she doesn&#8217;t remember what she saw before.<br \/>She&#8217;s not sure about what&#8217;s the best quality-price ratio option and which are the differences with the other products<br \/>Confused and lost she decides to make the purchase another time<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-90376bc elementor-widget elementor-widget-heading\" data-id=\"90376bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Hard comparison between products<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80a57db elementor-widget elementor-widget-text-editor\" data-id=\"80a57db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>According to a <a href=\"https:\/\/www.idealo.it\/magazine\/e-commerce\/e-commerce-italia-report-2021-idealo?cmpReload=true\" target=\"_blank\" rel=\"nofollow noopener\">Kantar <\/a>research, approximately 90,4% of consumers compare online prices before doing a purchase. But is it so easy to do via mobile app?<\/p>\n<p>The answer is no, comparing prices through a smartphone or tablet can be very difficult because usees can&#8217;t use easily many tabs like on a desktop and it&#8217;s pretty hard to switch from one to another. This difficulty may lead the consumer to bewilderment, so much that he could postpone the purchase of the product to the future. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-4cf36e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4cf36e0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2b9a06b\" data-id=\"2b9a06b\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-4414e04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4414e04\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cfc2bf4\" data-id=\"cfc2bf4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57842fb elementor-widget elementor-widget-image\" data-id=\"57842fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/shoppy.is\/wp-content\/uploads\/elementor\/thumbs\/woman2-ptorywfs2x6wr7kjvswv9js681eqtld3qomrl4t72o.jpg\" title=\"woman2\" alt=\"woman2\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-55dc319\" data-id=\"55dc319\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d267c7a elementor-widget elementor-widget-heading\" data-id=\"d267c7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Miriam<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-a21ecc4 elementor-widget elementor-widget-text-editor\" data-id=\"a21ecc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When she uses her phone she always needs<br \/>to switch screens to compare products. For this reason she usually saves screenshots and calmly covers them, then she goes back to the website she has chosen On the desktop instead, she could open more tabs simultaneously. It would be very convenient to be able to compare more products even from mobile.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-989ce91 elementor-widget elementor-widget-heading\" data-id=\"989ce91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Absence of automatic compilation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-992ebc9 elementor-widget elementor-widget-text-editor\" data-id=\"992ebc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>This is the most common obstacle<\/strong>. When data is requested, like the ones for shipping or payment, and forms don&#8217;t pre-fill, it&#8217;s more likely that the user could abandon the purchase for two possible reasons:<\/p>\n<ul>\n<li><strong>Requested data unavailable<\/strong>: Increasingly, mobile purchases are made wherever someone is or is from home (or office) as often happens for desktop purchases. For this reason, it is much more likely that at that time customers do not have the required data.<\/li>\n<li><strong>Compilation difficulty<\/strong>: as previously mentioned, the screen of mobile devices are reduced, for this reason it is difficult for users to digit in the small spaces of forms without making mistakes. <\/li>\n<\/ul>\n<p>Consequences are easy to imagine. For example a user that wishes to make a purchase on the e-commerce from the smartphone, during checkout could not have the necessary payment data. He could then postpone the purchase or even change website favoring a competitor.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-7eee4cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7eee4cb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2223ff0\" data-id=\"2223ff0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-d1c98d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d1c98d1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9eaeced\" data-id=\"9eaeced\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fae03d6 elementor-widget elementor-widget-image\" data-id=\"fae03d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/shoppy.is\/wp-content\/uploads\/elementor\/thumbs\/woman3-ptos02qimgst9nv40t72vr3wydm9fz10whzm6l2hao.jpg\" title=\"woman3\" alt=\"woman3\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-740c702\" data-id=\"740c702\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d6bf24b elementor-widget elementor-widget-heading\" data-id=\"d6bf24b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Amanda<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a07c17 elementor-widget elementor-widget-text-editor\" data-id=\"1a07c17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>While Amanda enjoys her daily walk,<br \/>she decides to give a touch of color to her house with some new plants.<br \/>She takes the phone and finds a nice vivarium that could make deliveries at home<br \/>She selects some plants and proceeds with the payment when she realizes that she doesn&#8217;t have her credit card. The website doesn&#8217;t recognize any payment option<br \/>saved on her phone.<br \/>Disappointed, she decides to complete the order once back home, but can not find the same site&#8230; and eventually buys the plants from a competitor.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-d774894 elementor-widget elementor-widget-heading\" data-id=\"d774894\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Incomplete information<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48918aa elementor-widget elementor-widget-text-editor\" data-id=\"48918aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You managed to remove all the previous issues: tab switching is fluid, products are represented in a clear way, you have given users the possibility to compare products and it has been easy to set all the payment and shipment information. The user, however, could abandon the purchase due to a last obstacle. <\/p>\n<p>Customers don&#8217;t like to receive <strong>surprises<\/strong> when they arrive at checkout, often they are faced with information that had not been previously specified, such as <strong>product availability<\/strong>, <strong>delivery times,<\/strong> or <strong>additional expenses<\/strong>. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6846869 elementor-widget elementor-widget-heading\" data-id=\"6846869\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How is it possible to eliminate these pain points?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d2fef1 elementor-widget elementor-widget-text-editor\" data-id=\"5d2fef1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We&#8217;ve just seen that all these 5 points contribute to worsen the mobile experience on your eCommerce, hindering sales.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ced3b7 elementor-widget elementor-widget-image\" data-id=\"4ced3b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"306\" src=\"https:\/\/shoppy.is\/wp-content\/uploads\/2022\/08\/google-1.png\" class=\"attachment-large size-large wp-image-3904\" alt=\"\" srcset=\"https:\/\/shoppy.is\/wp-content\/uploads\/2022\/08\/google-1.png 923w, https:\/\/shoppy.is\/wp-content\/uploads\/2022\/08\/google-1-300x115.png 300w, https:\/\/shoppy.is\/wp-content\/uploads\/2022\/08\/google-1-768x294.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-511ffb9 elementor-widget elementor-widget-text-editor\" data-id=\"511ffb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You could have reached potential customers but you may have also lost them for these causes. According to <a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/app-and-mobile\/what-users-want-most-from-mobile-sites-today\/\" target=\"_blank\" rel=\"nofollow noopener\">Google<\/a> 50% of users say that even if they are attracted by a particular brand, they will abandon it if the website is not mobile-friendly. <\/p>\n<p>An innovative tool that can help you not fall into these issues is the Mobile App:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b47d652 elementor-widget elementor-widget-heading\" data-id=\"b47d652\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Scroll simplification<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-705cb8f elementor-widget elementor-widget-text-editor\" data-id=\"705cb8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The mobile app is designed for small screen devices, so the page scroll and product visualization is optimized. Also, word search, filters and wishlist will make the process of choosing products even easier. Let\u2019s find out how you can improve page scrolling with the mobile app:<\/p>\n<ul>\n<li><strong>Suitable components<\/strong>: you can insert the best elements to ease user orientation (header, footer, sidebar, main categories, number of articles loaded, total number of results and possibility to add products to a wishlist).<\/li>\n<li><strong>Easier navigation<\/strong>: add a comfortable menu for navigation In-app you have 2 possibilities: <em>hamburger menu<\/em> (\u2630) and <em>tab-bar.<\/em> The first appears and disappears on the page while the second is always visible at the bottom of the page. Don&#8217;t overlook this because it&#8217;s not just an aesthetic or design issue but it has consequences for the user experience. I advise you to make a mobile app with a tab-bar style menu because it is more efficient, visible, and accessible. There are two other elements that can simplify navigation: the search bar and the ability to insert filters. In fact, almost 40% of consumers use the search bar while 44% use filters. [Source: <a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/it-it\/strategie\/app-e-mobile\/creare-app-dispositivi-mobili\/\" target=\"_blank\" rel=\"noopener\">Google<\/a>];<\/li>\n<li><strong>Customization<\/strong>: make the users experience customized. Every customer has different tastes, behaviors, and preferences, and because of that, thanks to the app, every user can view relevant and personalized content for him.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-693a307 elementor-widget elementor-widget-heading\" data-id=\"693a307\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Clear product representation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eea63da elementor-widget elementor-widget-text-editor\" data-id=\"eea63da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>On a mobile app product pages are made for a mobile experience, allowing to show a bigger number of elements compared to the web version of a eCommerce. In mobile apps<strong> CTAs are always clear and noticeable<\/strong> despite users&#8217; scroll, making conversions easier and more immediate. Last, but not least, images are high-quality and have the possibility to zoom in a reactive and fluid mode, unlike the web.<\/p>\n<p>Remember, then, to add <strong>detailed descriptions<\/strong>, <strong>high-quality images<\/strong> from different perspectives or <strong>videos<\/strong>. If you wish you can even add more <em>sofisticated<\/em> solutions like <strong>3D images<\/strong> or <strong>artificial intelligence<\/strong>.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3e4021 elementor-widget elementor-widget-heading\" data-id=\"b3e4021\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Easy product comparison<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c18a473 elementor-widget elementor-widget-text-editor\" data-id=\"c18a473\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Mobile App, unlike the web, allows to <strong>save users information<\/strong> (like shipping addresses and payment methods) on the device, making them quickly available to the user in the hottest stages of the purchase process. Also the App has <strong><em>cart recovery<\/em><\/strong> functionality, that&#8217;s not present on the web. The cart remains saved even if the user interrupts the shopping and closes the app.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e13ba72 elementor-widget elementor-widget-heading\" data-id=\"e13ba72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Communicate complete information<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-805d814 elementor-widget elementor-widget-text-editor\" data-id=\"805d814\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It&#8217;s important to be the clearest during the process, providing all the necessary information to the user, so that when he arrives at checkout he doesn&#8217;t have any doubts and\/or final surprise. On the app you can set all the necessary information for your customers so that they will not be surprised at checkout.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f537f52 elementor-widget elementor-widget-heading\" data-id=\"f537f52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">...what now?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d0f425 elementor-widget elementor-widget-text-editor\" data-id=\"2d0f425\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I showed you the main reasons why mobile conversion rate is lower than web conversion, but I also showed you the most effective solution to avoid these problems. In addition, with the Mobile App you will have many other advantages besides improving the conversion rate, I recommend <a href=\"https:\/\/shoppy.is\/it\/scopri\/4-motivi-per-cui-dovresti-sviluppare-la-tua-app-mobile\/\" target=\"_blank\" rel=\"nofollow noopener\">this article<\/a> to discover them all. <\/p>\n<p><a href=\"https:\/\/shoppy.is\" target=\"_blank\" rel=\"nofollow noopener\">Shoppy<\/a> can be the perfect partner, go find out why. <\/p>\n<section>\n<section>\n<div> <\/div>\n<\/section>\n<\/section>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-f06d04a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f06d04a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ea50b5d\" data-id=\"ea50b5d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e68c3ea elementor-widget elementor-widget-heading\" data-id=\"e68c3ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Share<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6074e8f\" data-id=\"6074e8f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-913e965 elementor-share-buttons--view-icon elementor-share-buttons--skin-framed elementor-share-buttons--shape-circle elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"913e965\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Users of mobile devices increase every year and this growth has been even more enhanced by the pandemic. Especially 2021 was an essential year for eCommerce owners that saw an increase in visitors coming from smartphones and tablets more that from desktops. But this frequent use of mobile devices did it bring an economic advantage [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3903,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-6901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-discover"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 obstacles to mobile purchases: here is the solution - Shoppy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shoppy.is\/en\/discover\/5-obstacles-to-mobile-purchases-here-is-the-solution\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 obstacles to mobile purchases: here is the solution - Shoppy\" \/>\n<meta property=\"og:description\" content=\"Users of mobile devices increase every year and this growth has been even more enhanced by the pandemic. Especially 2021 was an essential year for eCommerce owners that saw an increase in visitors coming from smartphones and tablets more that from desktops. 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