{"id":6952,"date":"2022-08-08T09:44:44","date_gmt":"2022-08-08T09:44:44","guid":{"rendered":"https:\/\/shoppy.is\/discover\/2022-the-new-trends-of-the-mobile-e-commerce\/"},"modified":"2022-12-06T16:17:22","modified_gmt":"2022-12-06T16:17:22","slug":"2022-the-new-trends-of-the-mobile-e-commerce","status":"publish","type":"post","link":"https:\/\/shoppy.is\/en\/discover\/2022-the-new-trends-of-the-mobile-e-commerce\/","title":{"rendered":"2022: the new trends of the Mobile E-commerce"},"content":{"rendered":"\t\t
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2022: the new trends of the Mobile E-commerce<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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After a more difficult than ever 2021<\/strong> due to the pandemic, a new year have just begun and, with it, we can welcome new exciting experiences<\/strong> for our customers. It is, obviously, needed be to updated and on track with the new technologies and market trends as in these last 2 years e-shops had to confront more changes<\/strong> than the last 20 years Let’s see together which will be the new e-shopping frontiers of 2022 starting with a question:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What has changed since 2021?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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During 2020 we learned about how an e-commerce would have helped our business, in 2021 we understood how to manage ads and we prepared to embrace the omnichannel<\/strong>, this year we need to consolidate and enhance<\/strong>. 2021 was a very important year regarding B2C eCommerce, which value almost reached 39 billions of euro, with an increment of 19% compared to 2020 thanks also to the increasing computerization of the population. During 2022 is expected that almost 28 millions of Mobile Apps more than 2020 will be installed (Source: Statista<\/a>), also in 2027 biometric payments (Face ID and Touch ID for example) could increase over 36 times. (Source: Thepaypers.com<\/a>)<\/p>\n

But, really, what did this 2021 prepare us for? Surely we learned how to manage our customers’ data but also how to elaborate advertising strategies in a more conscious way. With the coming of iOS 14.5<\/a> Zero Party Data<\/strong> has been introduced as a new data collection model. Compared to the “traditional” methods (third party data<\/em>), in which data is collected by providers not directly involved with the business, now it is the end user to decide which and if their data can be collected. It is expected that due to the introduction of Zero Party Data, approximately 80% of marketers will abandon customizations by 2025<\/strong> (Source: Shopify<\/a>).<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Thanks to this new consciousness from users, the data we can use for our campaigns are always less. New York Times<\/em> tells that 80% of Facebook users decided not to accept that their data were tracked by the giant of Zuckerberg<\/em>, causing difficulties not only for Meta<\/em> but also for those that will use the service for their advertising. If you want to know more about the impact that iOS 14.5<\/strong> had on the marketing world, read here<\/a>.<\/p>\n

From 2021 we also need to treasure of the omnichannel strategy, which means guarantee to our customers a seamless experience. This way is the user that is put to the center and this lets him interact with the company regardless of how he does it. In an era where mobile traffic has increased more than 5 times compared to 2016 (source Cisco<\/a>) omnichannel is definitely the winning<\/strong> growth strategy that allows to greatly improve customer engagement.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Why are in-app messages useful?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Why don\u2019t you get started and try this great communication channel? Don\u2019t you think it\u2019s worth sending a message to users when they\u2019re already using your app? Well, you\u2019re wrong, trust me! In-app messaging is so special because it is not simply a tool to engage users again<\/strong> or a normal communication channel, but a way to improve their experience<\/strong>. Remember that in-app messaging can be used to add value to your app<\/strong>, instead of reminding people of its existence.<\/p>\n

In the last period, in-app<\/strong> messages<\/strong> play a central role in mobile marketing campaigns because they encourage users to interact<\/strong> to do what they want. They have a wide range of uses, allowing companies to:<\/p>\n