{"id":7066,"date":"2022-08-08T08:32:31","date_gmt":"2022-08-08T08:32:31","guid":{"rendered":"https:\/\/shoppy.is\/discover\/in-app-messages-a-step-by-step-guide\/"},"modified":"2022-12-13T09:19:05","modified_gmt":"2022-12-13T09:19:05","slug":"in-app-messages-a-step-by-step-guide","status":"publish","type":"post","link":"https:\/\/shoppy.is\/en\/perfect\/in-app-messages-a-step-by-step-guide\/","title":{"rendered":"In-App Messages: a step-by-step guide"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7066\" class=\"elementor elementor-7066 elementor-1687\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-f32a2c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f32a2c5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ce838a\" data-id=\"4ce838a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83146e7 elementor-widget elementor-widget-image\" data-id=\"83146e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/shoppy.is\/wp-content\/uploads\/2022\/08\/in-app-messages-shoppy-mobile-app-shopify-1000x563-1.jpeg\" class=\"attachment-full size-full wp-image-3886\" alt=\"\" srcset=\"https:\/\/shoppy.is\/wp-content\/uploads\/2022\/08\/in-app-messages-shoppy-mobile-app-shopify-1000x563-1.jpeg 1000w, https:\/\/shoppy.is\/wp-content\/uploads\/2022\/08\/in-app-messages-shoppy-mobile-app-shopify-1000x563-1-300x169.jpeg 300w, https:\/\/shoppy.is\/wp-content\/uploads\/2022\/08\/in-app-messages-shoppy-mobile-app-shopify-1000x563-1-768x432.jpeg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc7f0ac elementor-widget elementor-widget-heading\" data-id=\"fc7f0ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">In-App Messages: a step-by-step guide<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55017c1 elementor-widget elementor-widget-heading\" data-id=\"55017c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The secret to give value to your app<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce99036 elementor-widget elementor-widget-text-editor\" data-id=\"ce99036\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Every effective mobile marketing campaign uses every available tool and strategy to engage users, aiming at enhancing their experience within apps, and ultimately increasing companies&#8217; sales. That&#8217;s why I&#8217;m writing this article about one of the most successful and useful communication channels ever: In-App Messages!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b796d2 elementor-widget elementor-widget-heading\" data-id=\"0b796d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What's in-app messaging?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a65d425 elementor-widget elementor-widget-text-editor\" data-id=\"a65d425\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As the name suggests, <strong>in-app messages are displayed when users are active in your app<\/strong> and have it open On the contrary, push notifications appear on mobile&#8217;s homescreen and are used to nudge users to open the app and perform the suggested action. As for in-app messages, they&#8217;re shown to users when they carry out specific actions in an app. Indeed, as we&#8217;ll see in the following sections, in-app messages are often triggered by users&#8217; actions within the app: the first time they launch the app, put an item in their cart, buy a product, etc. In-app messages may be related to a company&#8217;s news and app updates as well. However, this valuable communication channel is always linked to users, their needs, and interests.<\/p>\n<p>Want to know something cool? You can write <strong>custom in-app messages<\/strong> to your audience, also based on which stage they are in their <em>customer journey<\/em>. You won&#8217;t need any development team to manage in-app messages&#8217; creation and sending, because this can easily be handled by your marketing team using innovative engagement platforms. Plus, you can choose where the in-app message will appear: at the bottom, at the top of the app\u2019s screen, or if it&#8217;s full screen. You can even set a given duration for your message, or make it last until the user interacts with the message. Finally, <strong>in-app messages may include rich media and interactive buttons<\/strong> just like push notifications.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5629de4 elementor-widget elementor-widget-heading\" data-id=\"5629de4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why are in-app messages useful?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5763cd elementor-widget elementor-widget-text-editor\" data-id=\"f5763cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Why don\u2019t you get started and try this great communication channel? Don\u2019t you think it\u2019s worth sending a message to users when they\u2019re already using your app? Well, you\u2019re wrong, trust me! In-app messaging is so special because it is not simply a tool to <strong>engage users again<\/strong> or a normal communication channel, but a <strong>way to improve their experience<\/strong>. Remember that in-app messaging can be used to <strong>add value to your app<\/strong>, instead of reminding people of its existence.<\/p>\n<p>In the last period, <strong>in-app<\/strong> <strong>messages<\/strong> play a central role in mobile marketing campaigns because they <strong>encourage users to interact<\/strong> to do what they want. They have a wide range of uses, allowing companies to:<\/p>\n<ul>\n<li>plan a comprehensive mobile marketing campaign<\/li>\n<li>combine mobile marketing campaigns with news, special offers, sales, etc.<\/li>\n<li>announce updates, app and more<\/li>\n<li>encourage users to leave their opinion or share their content on social media<\/li>\n<li>teach users how to use the app, introducing them to its main features and sections, such as that of favorites<\/li>\n<li>lead users exactly where they want<\/li>\n<li>promote the value of the app<\/li>\n<li>increase <em>brand awareness<\/em><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccaedfc elementor-widget elementor-widget-heading\" data-id=\"ccaedfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"> Different kinds of in-app messages <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80a57db elementor-widget elementor-widget-text-editor\" data-id=\"80a57db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As I&#8217;ve just told you, in-app messages can be sent for multiple purposes. However, we can sum them up in three main categories: <strong>information<\/strong>, <strong>reward<\/strong> and <strong>monetization<\/strong>. Let&#8217;s learn how to make use of this powerful communication channel!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47fd018 elementor-widget elementor-widget-heading\" data-id=\"47fd018\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Informative in-app messages<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-992ebc9 elementor-widget elementor-widget-text-editor\" data-id=\"992ebc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Tutorials for beginners<\/strong> \ud83d\udc69\u200d\ud83c\udfeb\ud83d\udcda<\/p>\n<p>The first time users launch your app, they may need some help to learn how to use its basic functions. Luckily, you can use some tools to support them in their onboarding process. Create <strong>an attractive onboarding page outlining your app main features<\/strong>, so that users know how they can reach their goals through your app. For example, when they click on a new menu section or feature, your app could display an in-app message explaining how it works. <strong>In-app messaging<\/strong> is really useful not only for the onboarding stage but also to <strong>provide<\/strong> other <strong>teaching tools<\/strong>, interactive tutorials, tips-of-the-day, etc. One of the plus points of in-app messages including tutorial info is that after they&#8217;ve been closed, they won&#8217;t appear anymore. This way, this communication channel won&#8217;t have a negative impact on expert users&#8217; experience. On the other hand, usage tips will always be accessible through a help menu when needed.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cd671e elementor-widget elementor-widget-image\" data-id=\"0cd671e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/shoppy.is\/wp-content\/uploads\/2022\/08\/image-upload-2-1.png\" class=\"attachment-full size-full wp-image-3807\" alt=\"\" srcset=\"https:\/\/shoppy.is\/wp-content\/uploads\/2022\/08\/image-upload-2-1.png 1000w, https:\/\/shoppy.is\/wp-content\/uploads\/2022\/08\/image-upload-2-1-300x169.png 300w, https:\/\/shoppy.is\/wp-content\/uploads\/2022\/08\/image-upload-2-1-768x432.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f269fed elementor-widget elementor-widget-text-editor\" data-id=\"f269fed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>App updates<\/strong> \ud83c\udd95\ud83c\udd92<\/p>\n<p>It&#8217;s true that some updates are mainly related to bug fixes and UI improvements. Please, don&#8217;t bother sending users an in-app message for these kinds of updates! It&#8217;d be much more useful to <strong> their attention to some cool new features or layout changes<\/strong> you&#8217;ve just made. So, grasp the opportunity, and <strong>leverage this communication channel to inform your audience<\/strong> as soon as they launch the app after an update. This way, you&#8217;ll contribute to enhancing user experience with your app.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88bf852 elementor-widget elementor-widget-image\" data-id=\"88bf852\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"456\" src=\"https:\/\/shoppy.is\/wp-content\/uploads\/2022\/08\/image-upload-2.png\" class=\"attachment-full size-full wp-image-3805\" alt=\"\" srcset=\"https:\/\/shoppy.is\/wp-content\/uploads\/2022\/08\/image-upload-2.png 1000w, https:\/\/shoppy.is\/wp-content\/uploads\/2022\/08\/image-upload-2-300x137.png 300w, https:\/\/shoppy.is\/wp-content\/uploads\/2022\/08\/image-upload-2-768x350.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c48b39 elementor-widget elementor-widget-heading\" data-id=\"8c48b39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Rewarding in-app messages \ud83c\udfc6\u2708\ufe0f<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48918aa elementor-widget elementor-widget-text-editor\" data-id=\"48918aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You think that rewarding has to do exclusively with games, don&#8217;t you? Well, you might learn something interesting then! On one hand, <strong>in-app messages can be displayed when players complete a challenge and you show them the prize they&#8217;ve won<\/strong>. This way, you&#8217;ll enhance their sense of reward. For players it\u2019s far more satisfying to play when there\u2019s a reward waiting for them. On the other hand, in-app messaging is exploited by several <strong>retail and travel apps<\/strong> which <strong>reward customers for making a certain number of purchases<\/strong>, when they upgrade their loyalty status or fill out their profile. If you manage to send in-app messages to users for their in-app achievements, you&#8217;ll keep them coming back and be rewarded too!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30d6b45 elementor-widget elementor-widget-image\" data-id=\"30d6b45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"456\" src=\"https:\/\/shoppy.is\/wp-content\/uploads\/2022\/08\/image-upload-14.png\" class=\"attachment-full size-full wp-image-3887\" alt=\"\" srcset=\"https:\/\/shoppy.is\/wp-content\/uploads\/2022\/08\/image-upload-14.png 1000w, https:\/\/shoppy.is\/wp-content\/uploads\/2022\/08\/image-upload-14-300x137.png 300w, https:\/\/shoppy.is\/wp-content\/uploads\/2022\/08\/image-upload-14-768x350.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8053b1c elementor-widget elementor-widget-heading\" data-id=\"8053b1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Monetizing in-app messages \ud83d\udecd\ud83d\udcb0<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e17068 elementor-widget elementor-widget-text-editor\" data-id=\"9e17068\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This category of in-app messages aims specifically at leading customers to complete their purchase. I know that obtaining a high DAU number is already difficult enough, but satisfying at the same time. However, you need to put a lot of effort into converting users into customers in order to make big money. And for those apps that earn money mainly through purchases rather than ads, it can be even more difficult to gain customers. Today, I&#8217;m in the mood to tell you another tip: <strong>you can leverage deep linking from in-app messages to lead users to a monetization page<\/strong> like a discount, a special offer, a checkout, etc. It&#8217;ll be more likely that they take the action you want them to perform.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6846869 elementor-widget elementor-widget-heading\" data-id=\"6846869\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">When and for what purpose are in-app messages most commonly used?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d2fef1 elementor-widget elementor-widget-text-editor\" data-id=\"5d2fef1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the above section, I&#8217;ve outlined some of the main categories to which in-app messages belong, namely informative, rewarding, and monetizing. Now I&#8217;d like to make some more specific examples of this communication channel use cases.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03cb89c elementor-widget elementor-widget-heading\" data-id=\"03cb89c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Onboarding<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20a2c7b elementor-widget elementor-widget-text-editor\" data-id=\"20a2c7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The onboarding process goal is to show users the main app features and functions, helping them to get started. Create colorful and nice onboarding screens including clear advice on how to use your app, so that users can easily learn. The first time they launch your app, you can send them an in-app message with useful tips. This way, you&#8217;ll engage users with your app, and they&#8217;ll be more likely to keep using it.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-577329b elementor-widget elementor-widget-heading\" data-id=\"577329b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Special offers<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e620cde elementor-widget elementor-widget-text-editor\" data-id=\"e620cde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Has one of your customers abandoned their cart without completing the purchase? You could send them an in-app message with a discount or a free shipping code to nudge them to buy. And what if one of your customers has purchased many products lately? Well, don&#8217;t hesitate to entice them with a special offer, a coupon, or a gift through a rewarding in-app message! They&#8217;ll feel special, and <strong>you&#8217;ll have the chance to strengthen your relationship with them<\/strong>.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7c5a6d elementor-widget elementor-widget-image\" data-id=\"e7c5a6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"456\" src=\"https:\/\/shoppy.is\/wp-content\/uploads\/2022\/08\/image-upload-3.png\" class=\"attachment-full size-full wp-image-3808\" alt=\"\" srcset=\"https:\/\/shoppy.is\/wp-content\/uploads\/2022\/08\/image-upload-3.png 1000w, https:\/\/shoppy.is\/wp-content\/uploads\/2022\/08\/image-upload-3-300x137.png 300w, https:\/\/shoppy.is\/wp-content\/uploads\/2022\/08\/image-upload-3-768x350.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee291c1 elementor-widget elementor-widget-heading\" data-id=\"ee291c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">New features<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31a1b44 elementor-widget elementor-widget-text-editor\" data-id=\"31a1b44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Have you just released a new update? Have you changed your app layout and it looks amazing? What are you waiting to tell users about it? Come on! Create an attractive in-app message and <strong>promote<\/strong> these <strong>new features<\/strong>. This way, <strong>users will be eager to try your app&#8217;s new functions and keep using it<\/strong>. Let me give you some advice: always try to improve your app so that it meets users&#8217; needs, and helps them reach their goals.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85f1802 elementor-widget elementor-widget-heading\" data-id=\"85f1802\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">User-specific actions<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b559c3d elementor-widget elementor-widget-text-editor\" data-id=\"b559c3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When users take specific actions while using your app, for example, they sign up in your app, opt-in for receiving push notifications, share some products they like on social media, buy something, etc., <strong>an in-app message can be displayed to engage them even more<\/strong>. You could thank them for the actions they&#8217;ve just performed. They&#8217;ll be glad and more prone to keep using your app.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e74a227 elementor-widget elementor-widget-heading\" data-id=\"e74a227\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strategies for creating engaging in-app messages<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55a9789 elementor-widget elementor-widget-text-editor\" data-id=\"55a9789\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Now you&#8217;re probably wondering how you could optimize in-app messages and maximize their effect, right? Let&#8217;s discover it together!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c30c3f7 elementor-widget elementor-widget-heading\" data-id=\"c30c3f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Interactive buttons \ud83d\udc4d\ud83d\udc4e<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5a28e7 elementor-widget elementor-widget-text-editor\" data-id=\"b5a28e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As we&#8217;ve seen in <a href=\"https:\/\/shoppy.is\/it\/scopri\/13-strategie-vincenti-sulle-notifiche-push\/\">this article<\/a>, interactive buttons are really useful and powerful tools, because they allow you to suggest to users an action you want them to take. You can create custom interactive buttons or use out-of-the-box buttons. <strong>Add them to your in-app messages to make calls to action or<\/strong> simply <strong>lead users to specific pages\/sections in your app<\/strong>. Users will be prompted to do what you want them to!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e3a054 elementor-widget elementor-widget-heading\" data-id=\"6e3a054\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">User segmentation \ud83d\udc68\ud83d\udc69\u200d<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a2e9af elementor-widget elementor-widget-text-editor\" data-id=\"9a2e9af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Remember that user segmentation is fundamental for any marketing campaign, and mobile marketing is no exception! So, first of all, you need to segment users based on which stage they are in their customer journey, their interests and needs, their purchase history, and ultimately their behavior and specific actions. Then, you should <em>target them<\/em> on the basis of these criteria, and send them personalized in-app messages. Indeed <strong>you&#8217;ll be more likely to be successful if you send them content that&#8217;s relevant for them<\/strong>. <a href=\"https:\/\/shoppy.is\/it\/scopri\/consigli-vincenti-per-sfruttare-il-customer-lifecycle\/\">This article<\/a> may help you understand the importance of users&#8217; life cycle for your marketing strategy!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc93fed elementor-widget elementor-widget-image\" data-id=\"cc93fed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"837\" src=\"https:\/\/shoppy.is\/wp-content\/uploads\/2022\/08\/image-upload-15.png\" class=\"attachment-full size-full wp-image-3888\" alt=\"\" srcset=\"https:\/\/shoppy.is\/wp-content\/uploads\/2022\/08\/image-upload-15.png 1000w, https:\/\/shoppy.is\/wp-content\/uploads\/2022\/08\/image-upload-15-300x251.png 300w, https:\/\/shoppy.is\/wp-content\/uploads\/2022\/08\/image-upload-15-768x643.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a0f663 elementor-widget elementor-widget-heading\" data-id=\"5a0f663\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Deep linking \ud83d\udd17<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27c0886 elementor-widget elementor-widget-text-editor\" data-id=\"27c0886\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It&#8217;s possible to <strong>exploit in-app messaging to prompt users to visit specific app sections<\/strong>. For example, through deep linking, you could encourage users to do something advantageous for you, like completing a purchase, joining your loyalty program, using a discount to buy a product, etc. Deep linking can also be used to direct users to destinations in your app where they find useful information. These are just some examples of deep linking power! Use your imagination to make the most out of it!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83b36e7 elementor-widget elementor-widget-heading\" data-id=\"83b36e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Landing pages \ud83d\udcc4<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ce2c0a elementor-widget elementor-widget-text-editor\" data-id=\"8ce2c0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In digital marketing, a <em>landing page<\/em> is a webpage that&#8217;s specifically created to get web traffic, and ultimately convert users. That&#8217;s why this tool is at the core of many mobile marketing campaigns. For example, marketers can design a landing page where users buy products, get in touch with app owners, sign up for events, subscribe to a newsletter, etc. It&#8217;s possible to send users an in-app message with a link to a landing page. Interesting, isn&#8217;t it? Remember that a landing page goal is to <strong>convert users into paying customers<\/strong>. In order to make landing pages more appealing and draw visitors&#8217; attention, you can add any kind of rich media.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4233cc5 elementor-widget elementor-widget-heading\" data-id=\"4233cc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Mobile marketing automation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-382782c elementor-widget elementor-widget-text-editor\" data-id=\"382782c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>By segmenting your user base and figuring out users&#8217; life cycle stages and behavior, you can create <strong>personalized in-app messages<\/strong> to be sent to <strong>sent to specific target groups<\/strong>. For example, you can send a welcome message to all new users who open your app for the first time. When you release an update and want users to discover it, you can send them an in-app message to inform them. These are all instances in which it&#8217;s possible to run an automated marketing campaign, where in-app messages are triggered by specific actions or behaviors which are common to some targets.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-680ac29 elementor-widget elementor-widget-heading\" data-id=\"680ac29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sharing on social networks \ud83d\udce3\ud83d\udcf1<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-024383b elementor-widget elementor-widget-text-editor\" data-id=\"024383b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In digital marketing, a <em>landing page<\/em> is a webpage that&#8217;s specifically created to get web traffic, and ultimately convert users. That&#8217;s why this tool is at the core of many mobile marketing campaigns. For example, marketers can design a landing page where users buy products, get in touch with app owners, sign up for events, subscribe to a newsletter, etc. It&#8217;s possible to send users an in-app message with a link to a landing page. Interesting, isn&#8217;t it? Remember that a landing page goal is to <strong>convert users into paying customers<\/strong>. In order to make landing pages more appealing and draw visitors&#8217; attention, you can add any kind of rich media.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7bde69 elementor-widget elementor-widget-image\" data-id=\"b7bde69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"759\" src=\"https:\/\/shoppy.is\/wp-content\/uploads\/2022\/08\/ask-for-feedback.png\" class=\"attachment-full size-full wp-image-3762\" alt=\"\" srcset=\"https:\/\/shoppy.is\/wp-content\/uploads\/2022\/08\/ask-for-feedback.png 1000w, https:\/\/shoppy.is\/wp-content\/uploads\/2022\/08\/ask-for-feedback-300x228.png 300w, https:\/\/shoppy.is\/wp-content\/uploads\/2022\/08\/ask-for-feedback-768x583.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f36d4be elementor-widget elementor-widget-heading\" data-id=\"f36d4be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How in-app messaging creates value for your brand <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdaba92 elementor-widget elementor-widget-heading\" data-id=\"cdaba92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Get to know your users<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08881e2 elementor-widget elementor-widget-text-editor\" data-id=\"08881e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>First off, you need to <strong>gather<\/strong> as much <strong>detailed information<\/strong> as possible <strong>about your app users<\/strong>, for example, what they&#8217;re interested in, what they like doing, their favorite music, their most-shopped clothing brands, and the like. <strong>This <\/strong>useful bunch of data <strong>will help you implement a successful mobile marketing campaign<\/strong> by setting tags and sending more relevant messages across your multiple channels, including push notifications, in-app messages, message center messages, emails, etc. Don&#8217;t forget that customized and interesting content for your users reduces app churn and boosts app retention!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9edc781 elementor-widget elementor-widget-heading\" data-id=\"9edc781\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Nudge users to opt-in for push notifications \u2705<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19bfb2c elementor-widget elementor-widget-text-editor\" data-id=\"19bfb2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>In-app messages can be used to ask users to opt-in for your push notifications<\/strong>, which are another crucial element in any mobile marketing campaign. Avoid displaying the standard OS opt-in prompt when users launch your app for the first time. That would be a really bad choice! Why should they ever accept to receive your messages without knowing your app well and how it can help them? Luckily, I have another tip for you: <strong>once users have got more familiar with your app<\/strong>, you could <strong>send them an in-app message highlighting the value of opting in<\/strong>. Then, if they say &#8220;Yes&#8221;, the standard OS prompt will be displayed. Instead, if they click on the \u201cRemind me later\u201d button, the OS prompt won&#8217;t be shown and a re-trigger for a later time will automatically be set. You can follow this approach also to encourage users to let you track their location. Finally, remember that if users refuse your request a given number of times, you shouldn&#8217;t send them that message anymore.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2198f1f elementor-widget elementor-widget-heading\" data-id=\"2198f1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Show users the benefits of signing up to your app \ud83c\udf81<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b56d8f1 elementor-widget elementor-widget-text-editor\" data-id=\"b56d8f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>In-app messaging is a smart tool you can use to ask users to sign up to your app<\/strong>. If they accept, you can collect really useful user data that can be exploited in all your channels to optimize your mobile marketing campaign. It&#8217;s wise to ask users to register at the right time! Remember to <strong>show them the advantages of signing up for your app<\/strong>, such as the chance of receiving special offers, new product updates, managing their orders, etc. Let them know that by registering to your app, they&#8217;ll enjoy an enhanced user experience. You could also offer users a little discount to entice them to sign up. Moreover, if they suddenly stopped using your app, you could still leverage the valuable information you&#8217;ve gathered to reach them on other channels. That&#8217;s why it&#8217;s also important to adopt an omnichannel marketing strategy!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17e3f71 elementor-widget elementor-widget-heading\" data-id=\"17e3f71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Encourage users to take the action you suggest \ud83d\ude80<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41af6a9 elementor-widget elementor-widget-text-editor\" data-id=\"41af6a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As I&#8217;ve already explained, in-app messages can include interactive buttons to prompt users to take a specific action. Remember to display a given in-app message at the right time, based on users actions and behavior. This way, you&#8217;ll have the chance to boost user engagement and get them to perform the action you&#8217;ve suggested.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-119b4b9 elementor-widget elementor-widget-heading\" data-id=\"119b4b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What's next?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e09f7b elementor-widget elementor-widget-text-editor\" data-id=\"0e09f7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Implement in-app messages in your location-based marketing strategy to engage users even more! Can&#8217;t begin? <a href=\"https:\/\/shoppy.is\/it\/scopri\/6-strategie-vincenti-di-location-based-marketing\/\">This article<\/a> will help you!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-f7e81b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f7e81b6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-32ba241\" data-id=\"32ba241\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0548a18 elementor-widget elementor-widget-heading\" data-id=\"0548a18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Share<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9092a94\" data-id=\"9092a94\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43ea5da elementor-share-buttons--view-icon elementor-share-buttons--skin-framed elementor-share-buttons--shape-circle elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"43ea5da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The secret to give value to your app Every effective mobile marketing campaign uses every available tool and strategy to engage users, aiming at enhancing their experience within apps, and ultimately increasing companies&#8217; sales. That&#8217;s why I&#8217;m writing this article about one of the most successful and useful communication channels ever: In-App Messages! What&#8217;s in-app [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3886,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-7066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-perfect"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>In-App Messages: a step-by-step guide - Shoppy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shoppy.is\/en\/perfect\/in-app-messages-a-step-by-step-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"In-App Messages: a step-by-step guide - Shoppy\" \/>\n<meta property=\"og:description\" content=\"The secret to give value to your app Every effective mobile marketing campaign uses every available tool and strategy to engage users, aiming at enhancing their experience within apps, and ultimately increasing companies&#8217; sales. 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