{"id":7070,"date":"2022-08-08T07:24:23","date_gmt":"2022-08-08T07:24:23","guid":{"rendered":"https:\/\/shoppy.is\/discover\/7-user-retention-strategies-for-mobile-apps\/"},"modified":"2022-12-13T10:25:32","modified_gmt":"2022-12-13T10:25:32","slug":"7-user-retention-strategies-for-mobile-apps","status":"publish","type":"post","link":"https:\/\/shoppy.is\/en\/perfect\/7-user-retention-strategies-for-mobile-apps\/","title":{"rendered":"7 User Retention Strategies for Mobile Apps"},"content":{"rendered":"\t\t
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7 User Retention Strategies for Mobile Apps<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Are you struggling to find out the right strategies to keep users coming back to your app? Let me guess how it went. You and your team have worked so hard and got to develop a great app. Maybe, you’ve also promoted it in the most famous communication channels and got hundreds of users. But after a while, many of them suddenly stopped using it. Am I right? Well, then, you need to focus on successful mobile app retention strategies to engage users and push them to use your app again and again. Don’t worry, we’re here to show you how to do that!<\/p>\n

As you might have already noticed, in the mobile app market, competition is fierce. Data shows that only 40% of customers keep using a mobile app they’d downloaded the month before. You know what? Unfortunately, it gets worse and worse as time goes by. Indeed, after 6 months, only 10% of customers keep using an app, and after a year, only 4% of them do. (Source: HubSpot<\/a>)<\/p>\n

Your goal is exactly to avoid this! Your goal is exactly to prevent that from happening. Together, we will try to understand how to encourage users to continue to use your app and increase its loyalty rate through 7 User Retention strategies for Mobile Apps.<\/strong><\/p>\n

Let’s start with the basics.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What's app retention rate?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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As the name suggests, the app retention rate<\/em> represents the number of users who keep using your app<\/strong> for a certain amount of time after they’ve downloaded it.<\/p>\n

As for mobile apps, the number of users opening your app within 2 days after install plays a key role in your app’s future. In a recent survey by Statista<\/a> we’ve discovered that 25% of all the apps downloaded worldwide are opened only once. This means that the apps’ churn rate is extremely high in the first 2 days after download.<\/p>\n

Do you see? User retention rate is the key to your app’s success<\/strong>, and it’s even more important than acquiring new users! What are thousands of new users for if you can’t keep them in the long run? If you can’t earn any money?<\/p>\n

Let’s find out why a great mobile app retention strategy is crucial!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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User retention is the secret to business growth<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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If your app has a high user retention rate<\/strong>, it means that many users are loyal to your app<\/strong> and your brand. And that’s precisely what boosts your business success! Indeed, loyal customers trust your brand and are likely to frequently buy your products\/services. They may also recommend and promote your app to their friends, leading you to potentially acquire new users.<\/p>\n

Notwithstanding the importance of app retention rate, many companies keep exclusively focusing on user acquisition. They waste too much money on that, without even making any profit because of their poor mobile app retention strategy User acquisition is<\/strong>, of course, the first important step in any marketing strategy.<\/strong> If you wish to explore you can find here (LINK top app marketing strategies) some advices. However, you better also adopt successful strategies to retain the users you’ve struggled to acquire<\/strong>: remember that retaining existing customers is less expensive than acquiring new ones. So, focus on spurring them to keep using your app, rather than looking for new users! Plus, by increasing user retention by 10%, your revenue will increase by more than 30%. (Source: Bain & Company Study<\/a>)<\/p>\n

Let’s discover 7 successful mobile app retention strategies!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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1. Adopt a successful onboarding strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Users’ first impression of your app is terribly important for its success. So, make sure to provide users with an awesome and engaging experience when they open your app for the first time. How to do that? Adopt an outstanding onboarding strategy, and teach users how they can make the most out of your app.<\/strong> Try to make it simple and enjoyable<\/strong>.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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There are actually 3 kinds of onboarding for mobile apps:<\/p>\n