{"id":1598,"date":"2022-08-05T13:00:57","date_gmt":"2022-08-05T13:00:57","guid":{"rendered":"https:\/\/shoppy.is\/?p=1598"},"modified":"2025-09-26T08:42:05","modified_gmt":"2025-09-26T08:42:05","slug":"mondo-mobile-perche-investire-in-mobile-nel-2021","status":"publish","type":"post","link":"https:\/\/shoppy.is\/it\/scopri\/mondo-mobile-perche-investire-in-mobile-nel-2021\/","title":{"rendered":"Mobile 2025: il momento giusto per investire"},"content":{"rendered":"\t\t
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Mobile 2025: il momento giusto per investire<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tSe sei un merchant e stai cercando modalit\u00e0 per far crescere le vendite, soprattutto in un contesto competitivo e in cui i margini non sono scontati il mobile marketing resta uno degli asset pi\u00f9 importanti su cui puntare.\n\nPer mobile marketing si intende l\u2019insieme delle attivit\u00e0 di marketing rivolte ai device mobili (smartphone, tablet). Tra queste, l\u2019app marketing \u00e8 uno dei vettori pi\u00f9 potenti, perch\u00e9 consente una comunicazione diretta, personalizzata e persistente con l\u2019utente.\n\nDi seguito trovi i motivi, supportati dai dati pi\u00f9 recenti, per cui nel 2025 vale la pena scommettere, o rafforzare, la propria presenza mobile.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Panorama attuale: Italia e mondo mobile (2025)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In Italia:<\/strong><\/p>

All\u2019inizio del 2025, in Italia erano attive 82,2 milioni di linee mobili, l\u2019equivalente del 139 % della popolazione (dato che include multi-SIM, eSIM, connessioni secondarie) DataReportal \u2013 Global Digital Insights, la penetrazione di internet \u00e8 molto elevata: circa 89,9 % della popolazione italiana accede alla rete<\/p>

DataReportal \u2013 Global Digital Insights. L\u2019utenza social (identit\u00e0 registrate) in Italia conta 42,2 milioni di profili, pari al 71,2 % della popolazione. DataReportal \u2013 Global Digital Insights. Sul mercato mobile italiano, il sistema operativo Android occupa circa 69,8 %, mentre iOS detiene circa 29,8 % (dato aggiornato ad agosto 2025)<\/p>

StatCounter Global Stats<\/p>

Per quanto riguarda il tempo medio speso sugli smartphone, oggi l\u2019utente medio passa circa 4 ore e 37 minuti al giorno utilizzando il telefono (app, navigazione, comunicazione)
Exploding Topics. Questi numeri indicano non solo che il mobile \u00e8 gi\u00e0 entrato nelle abitudini quotidiane delle persone, ma che la saturazione sar\u00e0 sempre pi\u00f9 elevata \u2014 di conseguenza, chi non \u00e8 presente con una strategia mobile rischia di \u201cperdere contatto\u201d con l\u2019utenza.<\/p>

Nel mondo:<\/strong><\/p>

Nel 2024 sono state effettuate circa 218 miliardi di download di app a livello globale, con un +7 % rispetto all\u2019anno precedente
Gourmet Ads, le stime prevedono che il fatturato globale da app (in-app purchases, abbonamenti, pubblicit\u00e0) raggiunger\u00e0 circa 613 miliardi di dollari nel 2025 AdPushup<\/p>

Il mercato delle mobile advertising \u00e8 in forte espansione ed \u00e8 previsto che in breve tempo contribuir\u00e0 in modo decisivo ai ricavi digitali Market.us Scoop<\/p>

Le app gratuite rimangono la maggioranza (modello freemium), con la monetizzazione che deriva sempre pi\u00f9 dall\u2019in-app purchase, dagli abbonamenti, e dalla pubblicit\u00e0 integrata
Gourmet Ads tsttechnology.io<\/p>

Il modello generativo (es. app basate su AI, chat, contenuti personalizzati) sta alimentando una sorta di \u201csecondo boom\u201d delle app, grazie alla maggiore attenzione verso esperienze intelligenti e assistite. In alcuni mercati si segnalano decine di miliardi di download di app AI gi\u00e0 nel 2024 – The Economic Times<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Perch\u00e8 investire nel mobile oggi (non domani)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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1. Il mobile \u00e8 ormai \u201ctavolo principale\u201d nel rapporto con l\u2019utente:<\/strong><\/p>

Lo smartphone non \u00e8 pi\u00f9 un canale secondario: \u00e8 il dispositivo principale attraverso cui le persone navigano, cercano, comunicano, acquistano. Averne presenza significa essere presenti nella vita quotidiana dell\u2019utente, non solo come \u201cvetrina\u201d, ma come touchpoint interattivo e proattivo.<\/p>

2. Engagement profondo e persistente:<\/strong><\/p>

Le app permettono funzionalit\u00e0 che il web mobile da browser non sempre gestisce bene: notifiche push, sincronia offline\/online,geolocalizzazione, personalizzazioni,fidelizzazione tramite gamification, messaggistica in-app, ecc. Questi strumenti aumentano la \u201cprofondit\u00e0\u201d dell\u2019interazione con l\u2019utente rispetto a un semplice sito.<\/p>

3. Monetizzazione diversificata:<\/strong><\/p>

Non basta avere l\u2019app: serve un modello integrato. In 2025:
Le in-app purchases e gli abbonamenti rimangono leve chiave per monetizzare utenze attive Gourmet Ads tsttechnology.io<\/p>

La pubblicit\u00e0 mobile (in-app ad) continua a crescere come fonte di ricavo ibrida, soprattutto nelle app freemium
Market.us Scoop<\/p>

In mercati maturi, molti utenti si aspettano che alcune funzionalit\u00e0 base siano gratuite, ma sono disposti a pagare per esperienze premium o contenuti esclusivi<\/p>

4. Crescente competizione e barriere d\u2019ingresso<\/strong><\/p>

Con la maturazione del mercato mobile, molti brand stanno ridefinendo le proprie strategie digitali attorno al mobile-first. Chi non inizia ora, rischia di trovarsi in ritardo rispetto a competitor che investono UX, performance, integrazione omnicanale, AI, personalizzazione.<\/p>

5. Innovazione tecnologica al servizio dell\u2019app:<\/strong><\/p>

Le app oggi possono sfruttare:
5G, che riduce latenza e abilita funzioni avanzate in tempo reale<\/p>

Intelligenza artificiale e modelli generativi, che permettono contenuti, chat, assistenti all\u2019interno delle app edge computing, AR\/VR, per esperienze immersive<\/p>

SDK e strumenti modulari, che riducono il time-to-market e permettono aggiornamenti continui.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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E ora?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ti sar\u00e0, quindi, ormai chiara l’importanza di possedere un’app mobile per poter rafforzare il rapporto con i tuoi utenti. Contatta il team di\u00a0Shoppy\u00a0<\/a>e progetta la migliore applicazione per il tuo brand con il supporto guidato del nostro team di esperti italiani!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Share<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Se sei un merchant e stai cercando modalit\u00e0 per far crescere le vendite, soprattutto in un contesto competitivo e in cui i margini non sono scontati il mobile marketing resta uno degli asset pi\u00f9 importanti su cui puntare. Per mobile marketing si intende l\u2019insieme delle attivit\u00e0 di marketing rivolte ai device mobili (smartphone, tablet). Tra […]<\/p>\n","protected":false},"author":1,"featured_media":1600,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-scopri"],"yoast_head":"\nMobile 2025: il momento giusto per investire - Shoppy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shoppy.is\/it\/scopri\/mondo-mobile-perche-investire-in-mobile-nel-2021\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile 2025: il momento giusto per investire - Shoppy\" \/>\n<meta property=\"og:description\" content=\"Se sei un merchant e stai cercando modalit\u00e0 per far crescere le vendite, soprattutto in un contesto competitivo e in cui i margini non sono scontati il mobile marketing resta uno degli asset pi\u00f9 importanti su cui puntare. 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