Have you recently launched your app and you’ve got a lot of downloads? Congratulation! But, pay attention: 39% of people decide to uninstall a mobile app just because they no longer use it. You’ve invested a lot of money and worked so hard, but you’ve lost your users. Indeed, convincing new users to download your app is ONLY the first step in a very long journey. You also need to focus on engaging your users, or you take the risk of losing them.
When you want to release your mobile app, the first struggle is to study a great promotion strategy! Have a look at some tips here. The core marketing strategies to promote an app are focused on increasing the number of installs, but an effective promotion is not the only variable of your app’s success. Some users could decide to uninstall your app. How rude, uh? I warn you: you have to evoke a sense of curiosity to get your users’ attention.
In this article, we’ll analyze the top reasons why people uninstall apps and many ways to solve this problem. Let’s start! 🚀
We can divide the reasons into 3 main categories:
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A mobile app needs to load in 4 seconds or less. If not, guess… your users UNINSTALL!
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Yes, you’ve created an amazing app and adopted a great acquisition strategy, but, wait, you’re not done yet. There’s still a lot to do! The most important step after launching your app is user retention. You must make an app that people love to use. If you don’t do so, it’s impossible to be successful in the market. That’s why I’ve outlined some of the main reasons why people uninstall apps. I’d like to help you and prompt you to take action and prevent this from happening. After making sure that people love your app, you’ll see that your monetization and user acquisition retention strategies will give better results.
Yes, you’ve created an amazing app and adopted a great acquisition strategy, but, wait, you’re not done yet. There’s still a lot to do! The most important step after launching your app is user retention. You must make an app that people love to use. If you don’t do so, it’s impossible to be successful in the market. That’s why I’ve outlined some of the main reasons why people uninstall apps. I’d like to help you and prompt you to take action and prevent this from happening. After making sure that people love your app, you’ll see that your monetization and user acquisition retention strategies will give better results.
It’s not that easy, I know. But if we follow my suggestions, you’ll be more likely to achieve your goal. Try also to focus on these steps:
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