Impression Dugoni: A small but mighty reality boosted by its app

47,34%

Retention
rate

60,62%

From the total orders, come from the app

60

Active users every 30 minutes

Industry

Fashion

Location

Modena

Date

November 2021

Website

About

Impression Dugoni is a historic entity in Modena, founded by the Dugoni family in 1963. Originally a shoe store, it later expanded its offerings to include clothing, gaining popularity through the initiative of Marianna, the founder’s granddaughter. Marianna decided to renew the business, leveraging the power of social media to increase the store’s visibility. This enabled her to launch a successful e-commerce platform and, subsequently, an app through collaboration with Shoppy, thereby making the shopping experience more modern and accessible.

The Challenge

Despite having a large follower base, Marianna felt the need to offer something special to her most loyal customers. She wanted to forge a closer bond with them and provide exclusive content to those who downloaded the Impression Dugoni app The challenge was to find an innovative method to engage with customers, especially those who frequently use their smartphones. It was essential to enhance the customer experience and maintain high brand awareness.

The Solution

Shoppy proved to be the ideal choice for Marianna and her team. In a short time, they managed to create a fast, intuitive, and fully customized app. Now, Marianna can boast an average of 60 active users every 30 minutes and a high average browsing session. With 98.15% of users browsing from mobile, the app represents the perfect tool for her business The retention rate is 47.34%, and 60.62% of online orders come from the app. Impression Dugoni’s greatest profit comes directly from the app developed with Shoppy, demonstrating the effectiveness of Marianna’s digital strategy

Shoppy is the perfect app both for consumers and for those who manage it Intuitive, simple, responsive, and constantly evolving The team behind this app is fantastic. Always available, friendly, knowledgeable, and extremely competent Recommended for anyone using Shopify and seeking seamless integration with this CMS

Impression Dugoni Team e-commerce