Mobile commerce in 2026: why a native app is now a strategic choice
Market insight · Mobile Commerce Mobile commerce in 2026: why a native app is now a strategic choice 9 min read · Shoppy Academy More than half of all ecommerce purchases now happen on a smartphone. Yet the mobile web converts roughly 1.7x worse than desktop: plenty of traffic, few conversions. If you run a […]
Mobile commerce and loyalty: why app customers spend more
Data-driven · Retention & Mobile Mobile Commerce and Loyalty: Why App Customers Spend More 7 min read · Shoppy Academy A loyal customer spends on average 67% more than a new customer over the same period. Not because they love the brand more — but because they’ve built a purchasing habit. And that habit lives […]
Cart recovery: email vs push — The strategy that wins back 30% of lost sales
Operational · Retention & Mobile Cart Recovery: Email vs Push — The Strategy That Wins Back 30% of Lost Sales 10 min read · Shoppy Academy 85% of mobile carts never make it to checkout. Not because the customer didn’t want to buy — but because they got distracted, compared prices, waited for payday, or […]
How to increase ecommerce sales: a practical guide with mobile strategies and data
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Push notifications and retention: how to use them without annoying your customers
Playbook · Retention & Mobile Push notifications and retention: how to use them without annoying your customers 8 min read · Shoppy Academy A well-crafted push notification reactivates 25% of dormant customers. A badly crafted one gets your app uninstalled within 24 hours. Between these two extremes lies the entire difference between a retention strategy […]
How to Increase Ecommerce Retention: A Practical Guide to Customer Loyalty Through Mobile
Market Insight · Retention & Mobile How to Increase Ecommerce Retention: A Practical Guide to Customer Loyalty Through Mobile 10-minute read · Shoppy Academy 44% of Italian ecommerce companies consider retention a strategic priority in 2026 (source: Osservatorio Polimi Netcomm). Yet most still spend 80% of their budget on acquisition — even though acquiring a […]