How to ease an omnichannel approach with an app

Managing multiple sales channels is not a walk in the park.

The mobile commerce grew exponentially during the Pandemic, since the smartphone became the only companion we could be sure to make contact with, without risking an infection.


7 tricks to promote your e-commerce app!

7 tricks to promote your e-commerce app!

Do you want to promote the app of your e-commerce, but you do not know where to start from?

I think that I can get how you feel: the day of the launch is coming and you are super nervous. I know that you and your team made a large effort to develop the app of your e-commerce. This is why you have to try not to go mad, otherwise you will take everything down. And you cannot afford that.

There are so many efficient ways to promote the app of your e-commerce. We have written this article to help you find the best for you. First of all, let me give you a tip: it is essential to present your app in every available channel and let anyone know about the upcoming launch. This way, you will capture the users’ attention and many people will look forward to downloading your app. Do you find it difficult? Are you wondering how to do it? Let’s see together the 7 winning strategies to promote the app of your e-commerce.

Follow them step by step and see the wonderful results!


Promote the app of your e-commerce on social media

Spreading the word about the launch of your e-commerce application on social media will most likely interest your loyal customers and bring you many new ones. Your followers, indeed, will be intrigued by the new app and be inclined to promote your products / services to their friends. That is why you should leverage the potential of your loyal clients and ask them to write a review about your products / services. Remember that positive feedback is good publicity!

Plus, you should write posts about your ecommerce app in both feeds and stories to get the most out of your marketing strategy!

Do you want to amaze users and engage them even more? I’ can give you another tip: create an amazing video that shows the main features of your app and insert an effective CTA (call-to-action). That is just what you need!


Create various types of banners on your website to promote your e-commerce app

You can set up different banners in your website, but I suggest you try at least the  following two:

  • A banner that appears in front of your users when they open your website on a mobile device. Its purpose is to encourage users to install the app of your e-commerce. And it is very likely that these users are interested in downloading the app, since they are visiting your site from their mobile or tablet. In addition, the percentage of traffic in online stores that comes from mobile devices is steadily increasing today.
  • A banner with a picture that appears on the desktop version of your website and shows your app persuading the users to download it. This way, a larger share of the market could find out about your e-commerce app. A tip? Create some captivating images of your app that capture your users’ attention. In addition, make sure that the banners style goes well with the style used in your website.


Optimize the presentation of your e-commerce app in the app stores

Improving the presentation of your app in the app stores is essential because it allows the app to gain more visibility and reach a better position in the search. Moreover, considering that users watch how your app is presented, you should put in a lot of effort and make a presentation that smashes! Follow these simple steps to reach your goal:

  • Take some captivating screenshots of your app and insert some brief descriptions of its best features.
  • Write an essential and attractive description of your app, by using the key words of your activity.
  • Write some promotional quotes in the app description and highlight its value.


Leverage the power of e-mail marketing to promote the app of your e-commerce

Take advantage of the potential of newsletter services to promote your e-commerce app and solicite users to install it. Do you not have one? No problem, you can create one linked to your e-commerce web page. And stop thinking that emails are useless because they are no longer a trend, YOU ARE WRONG!

Arrangee an email marketing campaign to promote your e-commerce app and describe its fantastic UX, super-fast payment process, the availability of many discounts, and so on. Users won’t resist!


Work with influencers to make your e-commerce app known to everyone

The so-called influencer marketing has been so popular for years now and brings companies incredible outcomes , not only in terms of promotion of their products, but also of their apps. So, why not try thie strategy too? Try contacting some influencers, tell them about your app and ask to participate in its promotion. They could bring you hundreds of new potential customers!


Offer discounts that are available ONLY in your e-commerce app

Make sure to give users a good reason to download your app, otherwise they will prefer to use your e-commerce website instead of the app! Avoid focusing exclusively on the best UX and other technical features, as they are definitely not enough for everyone.

Do you want to know what a really effective strategy is, to encourage users to make purchases through the app? Offer exclusive discounts! For example, make some discounts available only in the app. For the greatest results, promote your app special offers on every possible channel. This way, your app downloads will increase dramatically!


Promote your e-commerce products EXCLUSIVELY in app

Making some excluisve products available only in the app is another winning tactic to invitee users to installing it. Entice your potential customers with products available in the app only and they will be much more likely to start using it. You already know what happens when we want something so much: we do everything possible to get it because we cannot live without! That is why users will download your e-commerce app! They won’t resist those exclusive products.

To sum up

Are you ready to take the most out of these 7 strategies to promote your e-commerce app? Here is a short summary of these winning tricks:

1. Promote the app of your e-commerce on social media
2. Create various types of banners on your website to promote your e-commerce app
3. Optimize the presentation of your e-commerce app in the app stores
4. Leverage the power of e-mail marketing to promote the app of your e-commerce
5. Work with influencers to make your e-commerce app known to everyone
6. Offer discounts that are available ONLY in your e-commerce app
7. Promote your e-commerce products EXCLUSIVELY in app

... And now? 🤔

Would you like to create a mobile app for your e-commerce, but you have no idea of what to do? No worry, the Shoppy team is here to help 🤝 Start building your app now


Shoppy I migliori temi Shopify

The best Shopify Themes for 2021

The best Shopify Themes for 2021


Have you decided to use Shopify as the platform for your e-commerce? If the answer is still “no”, you should learn more on the numerous benefits that Shopify can give you for creating your e-commerce. If you have already decided, instead, and you are going to take off, this is the right place for you.

I have collected a list of the best performing and well-designed themes of 2020 that I have found on the web. Honestly, know that a lot of free themes exist, but even the possibility to instruct a software developer to design your own theme.

In this article, I want to you show you some good middle grounds: paid themes, at a reasonable price, by means of which you can manage a store professionally. This is not a finished list, hence, I strongly recommend you also do your researches. However, bear in mind my mantra: the difference is in the magic letters S.P.A. (Service, Product, Assistance). If you are eager to know more about it, read this.

Here are my recommendations on the best Shopify themes. If you have any suggestion, please let me know and I will add them. 🙂

10 Best Shopify Themes + 1 Bonus (read until the end)

1 – Wokiee

Wookie is certainly none of my discovery: it has been voted as the best Shopify theme on ThemeForest. The most appreciated feature is its flexibility, which makes it perfect for both a new store and a well-established one. It is surely important to be able to count on a theme that scales your business, right?
Wokiee has many styles and layouts to customize your store according to your taste, without spending an enormous amount of money on developing a personalized theme. Wokiee includes a management systems for the contents, that allows you to change any detail even without having technical skills.

Sales: 7.500
Reviews: 217
Rate: 5/5
Cost: $89
LINK: Wokiee


2 – Ella

Despite being a 6-year old Shopify theme, Ella still rides the wave. It is a theme that adapts to every business and releases monthly numerous “child” themes ready-to-use.
One of its strong points is the use of banners and blocks to highlight the products and promote the sales. Plus, one of the aspects which the developers of Ella focused on the most is the mobile experience: the theme fits, indeed, the mobile screen and makes the customer’s experience more enjoyable.

Sales: 14.200
Reviews: 484
Rate: 4,8/5
Cost: $69
LINK: Ella


3 – Fastor

Fastor is an affordable theme and, maybe for this reason, also quite popular. It was the best-selling theme in 2019. One of the main worries of Fastor is providing a series of free apps to manage easily some fundamental aspects, as the metafield and the Facebook and Whatsapp integrations.
Fastor is also able to handle multiple currencies, cross- and up-selling, discounts and sales banners, 360-degree visuals of the products and other advanced functionalities to give your Shopify store a very professional look.

Sales: 9.700
Reviews: 1.186
Rate: 4,92/5
Cost: $33
LINK: Fastor

4 – Porto

Porto is so much more than a Shopify theme, in fact, it is a real package of features that can give your Shopify store a boost. It offers more than 20 demos for stores operating in different industries, with styles and layouts from which customize your store and make it unique.

In addition to the functional and aesthetically pleasing experience, Porto focuses on management tools for your contents which are easy-to-use and intuitive. For example, you can change the navigation mode, the contents, the images, the products, the collections and many other details rapidly.

Sales: 4.800
Reviews: 206
Rate: 4,83/5
Cost: $69
LINK: Porto


5 – Shella

The message is clear: do you want a super quick and performing website? Shella is what you are looking for. Not only it is fast in showing the site to your users, but also wants to help you be fast in the creation of your ideal store. At the beginning, you are provided with 100+ ready-to-use pages and many advanced features that the other themes do not offer.

For example, Shella prides on having a really efficient collection filtering system. Like many other themes, it pays a lot of attention to the integration with the most popular Shopify apps, including Oberlo to ease the creation of dropshipping websites.

Sales: 3.800
Reviews: 100+
Rate: 4,97/5
Cost: $59
LINK: Shella


6 – Kala

Kala focuses on simplicity. Not in the sense that everything has to be “standard”, but in the sense of creating unique well-designed combinations. Kala provides a large amount of ready-to-use sections, which you can modify and customize to make your store captivating and pleasing for your audience.

Of course, Kala pays great attention to the responsiveness, the promotion (with well-visible banners) and the products configuration, including the complementary products to help your customers find the most similar items to the ones that they are observing.

Sales: 3.800
Reviews: 160+
Rate: 4,86/5
Cost: $48
LINK: Kala


7 – Gecko

Gecko is a modern theme with a very minimal look. As in the majority of themes out there, it suits for every merchandising category, but has chosen to place itself in the niche of clothing and stores that bring traffic from the Instagram.

Gecko offers many advanced features but keeps the focus on mobile; indeed, it offers a quick and easy integration with the Instagram feed, a function to create a modern and fascinating lookbook, a link with your Instagram page to sell your products directly and so far more.

Sales: 3.600
Reviews: 260+
Rate: 4,97/5
Cost: $69
LINK: Gecko


8 – Electro 5.0

As in the name, Electro has specialized in stores that sell electronic articles and tech gadgets in general. As always, it is possible to selle anything by using this theme, but its focus makes it more suitable for certain specific product niches.

Electro provides some ready-to-use demo stores to create your store quickly. Moreover, it allows you to personalize all sections in each page, not only in the home. With a few control tools, you can customize your store in every detail and make it unique, fast and performing.

Sales: 3.000
Reviews: 150+
Rate: 4,89/5
Cost: $59
LINK: Electro 5.0


9 – Basel

Basel can be described in three words: minimal, easy, friendly. In a very few clicks, you can personalize the theme to sell anything as you want.

Basel offers many optimized sub-categories for different product typologies, in addition to some standard layouts to start from, in order to build your store. Even with no technical skill, you can create an easy-to-navigate website and provide advanced and performing research functionalities.

Sales: 2.600
Reviews: 180+
Rate: 4,66/5
Cost: 69$
LINK: Basel


10 – Handy

Handy is the last of my list, but it is growing rapidly, also due to the recurring updates that its development team is bringing to life. The main focus is on providing a series of ready-to-use demo websites to optimize the store building step.

Handy includes some default appications that allow you to manage many different aspects of your shop (from the wishlist to the cart optimization) without spending hundreds or thousands of money on apps to integrate next.

Sales: 1.700
Reviews: 80+
Rate: 4,78/5
Cost: $59
LINK: Handy


Please, do not hate me, this section is not a smoke and mirrors. It is something that I believe in and I want to give you my honest point of view. As all the businesses, an e-commerce is serious stuff, doing it by using Shopify, other platforms, custom websites, or whatsoever. However, you must not make the mistake of focusing too much on tools, themes, apps etc.

My advice is to begin with the essential: go wrong, measure, optimize and try again. There are no stores able to take off in a day; and if they happen to exist, it is thanks to a person that has made mistakes with other 10 stores/products/strategies before. Hence, my tip: do not stop at the building stage. Think, do, test and change. Utilize a lean approach that allows you to make a mistake, learn from it and build a performing store.


shoppy Come scegliere il tema più adatto per il tuo negozio Shopify

How to choose the best theme for your Shopify store

How to choose the best theme for your Shopify store


Whether you have just opened your first Shopify store or simply looking for a new look, the question is always the same: which theme should I choose? Free or paid? Developed by Shopify, bought on Themeforest, or had it developed by a pro?

My advice: I think you should… no, I will tell you the advice at the end. In the meantime, let’s try to define some basic aspects so as to be all aligned.

What is a theme?

In very few words (and in a somewhat simplistic way, I must admit) a theme is nothing more than the look that a Shopify store takes on. Changing the theme means, in a nutshell, changing the look of your store. By look I mean not only the colors, but also the way the elements are organized on the page. The look is very important because it gives certain characteristics to the shop, as well as giving an air of reliability and professionalism to your business.

An online shop follows different procedures from a physical one, of course; but it is equally true that some basic principles always remain valid. The external appearance of a shop, with well-kept windows, a certain type of sign, a well-kept set-up are characteristics that convey confidence in those who pass and observe. They can make a difference in terms of the number of people who decide to stop, look at the store and decide to stick their heads in.

Likewise, a well-curated theme that fits the type of customer you have identified as the ideal one for your business can be a determining factor. In many cases, you can tell if you are doing a good job in this regard by analyzing some fundamental metrics.

The truth is that what I have told you so far is correct, but only a small part of the speech. Let’s see what I haven’t told you about yet.

Why is the theme important?

A theme is not just a “look”, just as a shop window is not just a means to embellish a shop. The theme you choose, first of all, says a lot about who you are and, even better, about who your ideal customer is. Like all businesses, if you are too focused on yourself and your passion, it will be difficult for you to be able to build a successful business. Of course, dealing with something you know is very important and can immediately give the user experience proof; the trap you do not have to fall into is to build a shop that is pleasant for you, without taking into account the characteristics of your customers.

Does your store sell trendy tech accessories? Find a young, modern theme, with colors that recall technology. Do you sell gifts for women? Build a man-proof site, to make it easy for the partner / husband who has to give her a gift to her. Do you only sell wooden watches? It uses a minimal theme, with colors complementary to the brown of the wood, with a reference to ecology (such as green, blue). Use photos with backgrounds of parquet, wood, trees, leaves. Recall the values ​​your customers appreciate and reflect in.

Okay, you have a couple of directions now. The most important point is that Shopify handles a few simple functions very well, but everything else happens through A) applications that you can integrate into the marketplace or B) functions included in the professional theme you decide to buy. So reducing the theme to just the look is extremely reductive. I will explain why.

What to look for in a Shopify theme

I have already told you about the look but I also told you that it is not all. The look is very important to give a certain image of you, your products, your brand. Beyond that though, a top-tier theme also allows you to expand the basic features Shopify offers and turn it into a top-tier ecommerce.

I could write for hours about all the themes out there, but I don’t want to bore you. If you want to take a look at some professional (but not expensive) themes that I have selected for you, I have written about them here. In that article I also refer to some advanced features that the themes offer, but let me give you a couple of examples here, to let you understand what I mean.

  • Mobile / tablet viewing (responsive): most of the advanced themes, created with modern technologies and according to the best software development standards, offer a high-level experience even when the user accesses the shop from a mobile or tablet.
  • Fonts and icons management: the most common themes integrate Google Fonts and different icon providers so that you can easily customize these aspects of your shop without having to put your hand to the code.
  • Custom Menus: Want a super modern mega menu to confuse your users and make them run away? (sorry, I’m not a fan and it’s only fair that you know) With

many professional themes you can add it!

  • Instagram shop: do you have a strong presence on Instagram (or do you use it for sponsored advertising?). Some themes offer product integration with your page so you can directly sell your products within the photos you post.
  • Featured products: some themes offer more advanced ways, either from the point of view of style or from that of functionality, to highlight your products. For example, banners to highlight discounts, sliders to show best-selling products, etc.

Well, I think you got it! It seems clear to me that the advanced themes have a reason to exist; indeed, they actually have thousands of them, a bit like the features they can offer you. It is important that you remember one thing: custom themes can be more or less simple to use, more or less dedicated to your niche, more or less loaded with features. The important thing is how you use it. I have something to tell you about it.

My advice

Based on the reviews that you find online, evaluate a theme quite thoroughly, listen to the advice of people you trust but, in the end, take the leap and do not look back.

The success of a shop is not due to the theme it used; if well managed, even a free theme offered by Shopify can give some results to get started. Clearly, over time, some themes may offer more interesting advanced features, but this exploration is useful as long as it does not become an excuse to postpone launch time.

We do not know who the original author of the saying “fact is better than perfect” is. Some see it as an adaptation of Benjamin Franklyn’s expression “well done is better than well said”, others attribute it to Mark Zuckerberg who made it a Facebook mantra. In any case, regardless of the father, the concept is very powerful.

In our case, we can simply translate it into “better a store that sells with a mediocre theme than a store with a crazy theme and zero turnover”. I know, a little long, but it has now become the phrase I repeat to myself most often.