13 tactics to boost your app conversion rate
The conversion rate is one of the most important aspects of any business’s success. Nowadays, it’s become increasingly difficult to convert users into customers or simply nudge them to take the action you suggest to them. Marketers need to adopt several different strategies for any stage of users’ life cycle by paying attention to their […]
Why users uninstall your mobile app
Have you recently launched your app and you’ve got a lot of downloads? Congratulation! But, pay attention: 39% of people decide to uninstall a mobile app just because they no longer use it. You’ve invested a lot of money and worked so hard, but you’ve lost your users. Indeed, convincing new users to download your […]
6 tips on how to retain your customers with a mobile app
In the twenty-first century, launching a new product can be a challenge. Fortunately, the key to success lies elsewhere: the customer. Viewing your end users as the starting point, not the destination, for designing your service is essential to ensure they engage with you repeatedly over time. You’ve probably already read somewhere that even just […]
Mobile 2025: the right time to invest
If you are a merchant looking for ways to grow sales, especially in a competitive context where margins are far from guaranteed, mobile marketing remains one of the most important assets to focus on. Mobile marketing refers to the set of marketing activities targeted at mobile devices (smartphones, tablets). Among these, app marketing is one […]
4 businesses that cannot go without a mobile app
The benefits of a mobile presence are many for everyone, but for some they are even more. There are situations in which having a mobile app is particularly profitable, based on the intrinsic characteristics of the business we are referring to. And that is why I want to show you when and how an app […]
What is Shopify?
Intro There are a lot of sophisticated products, that only a few experts manage to handle properly, ending creating many more problems than solving. Shopify is the exact opposite, and in this article I want to tell about its pros and how you can start using it. Not before telling you something about its story, […]