5 obstacles to mobile purchases: here is the solution

5 obstacles to mobile purchases: here is the solution

Users of mobile devices increase every year and this growth has been even more enhanced by the pandemic. Especially 2021 was an essential year for eCommerce owners that saw an increase in visitors coming from smartphones and tablets more that from desktops.

But this frequent use of mobile devices did it bring an economic advantage for eCommerce owners? The answer is, unfortunately, no in most cases.

According to a search of SKIM and Google 7 consumers out of 10 don’t complete the purchase on a mobile device. In this article, we are going to analyze the 5 main causes that hinder the completion of the purchase from mobile.
  1. Stress from scroll
  2. Not clear representation of products
  3. Hard comparison between products
  4. Absence of automatic compilation
  5. Incomplete information

1. Stress from scroll

The screen of a mobile device (smartphone or tablet) is way smaller than a desktop one, for this reason visible products and information are way less. Users are frequently scrolling across all the screen, having the perception of losing time and to not find the information they are looking forThis situation is the first purchase abandonment reason as it generates great frustration to the customer.

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He found a website with lots of products but it's hard to check on all the options on its phone. He slides across the screen from right to left and left to right, in and out of the pages just to check on the website available products. Simone chooses a product to check on its details but he still needs to slide his finger everywhere, which complicates searching for simple information making it harder that it should be. While swiping he loses sight of what he had found before and has the feeling that he will never stop scrolling the page.

2. Not clear representation of products

That’s the case when products are not represented in a comprehensive way, for example through small or low-quality photos or small or not visible description. All these elements can create insecurity to the customer that can decide not to complete the purchase due to the fear or being disappointed.

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When she opens up a website on a mobile device, she feels a bit more overwhelmed. She struggles to change tab or come back to a previous one and she doesn't remember what she saw before. She's not sure about what's the best quality-price ratio option and which are the differences with the other products. Confused and lost she decides to make the purchase another time

3. Hard comparison between products

According to a Kantar research, approximately 90,4% of consumers compares online prices before doing a purchase. But is it so easy to do via mobile app?

The answer is no, comparing prices through smartphone or tablet can be very difficult because usees can’t use easily many tabs like on desktop and it’s pretty hard to switch from one to another. This difficulty may lead the consumer to bewilderment, so much that he could postpone the purchase of the product to the future.

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When she uses her phone she always need to switch screen to compare products. For this reason she usually saves screenshots and calmly covers them, then she goes back to the website she has chosen. On desktop instead she could open more tabs simultaneously. It would be very convenient to be able to compare more products even from mobile.

4. Absence of automatic compilation

This is the most common obstacle. When data is requested, like the ones for shipping or payment, and forms don’t pre-fill, it’s more likely that the user could abandon the purchase for two possible reasons:

  • Requested data unavailable: Increasingly, mobile purchases are made wherever someone is or is from home (or office) as often happens for desktop purchases. For this reason, it is much more likely that at that time customers do not have the required data
  • Compilation difficulty: as previously mentioned, the screen of mobile devices are reduced, for this reason it is difficult for users to digit in the small spaces of forms without making mistakes.

Consequences are easy to imagine. For example a user that wishes to make a purchase on the e-commerce from the smartphone, during checkout could not have the necessary payment data. He could then postpone the purchase or even change website favoring a competitor.

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While Amanda enjoys her daily walk, she decides to give a touch of color to her house with some new plants. She takes the phone and finds a nice vivarium that could make deliveries at home. She selects some plants and proceeds with the payment when she realizes that she doesn't have her credit card. The website doesn't recognize any payment option saved on her phone. Disappointed, she decides to complete the order once back home, but can not find the same site... and eventually buys the plants from a competitor.

5. Incomplete information

You managed to remove all the previous issues: tab switching is fluid, products are represented in a clear way, you have given users the possibility to compare products and it has been easy to set all the payment and shipment information. The user, however, could abandon the purchase due to a last obstacle.

Customers don’t like to receive surprises when they arrive at checkout, often they are faced with information that had not been previously specified, such as product availabilitydelivery times or additional expenses.

How is it possible to eliminate these pain points?

We’ve just seen that all these 5 points contribute to worsen the mobile experience on your eCommerce, hindering sales.

You could have reached potential customers but you may have also lost them for these causes. According to Google 50% of users say that even if they are attracted by a particular brand, they will abandon it if the website is not mobile-friendly.

An innovative tool that can help you not fall into these issues is the Mobile App:

Scroll simplification

The mobile app is designed for small screen devices, so the page scroll and product visualization is optimized. Also, word search, filters and wishlist will make the process of choosing products even easier. Let’s find out how you can improve page scrolling with the mobile app:

  • Suitable components: you can insert the best elements to ease user orientation (header, footer, sidebar, main categories, number of articles loaded, total number of results and possibility to add products to a wishlist).
  • Easier navigation: add a comfortable menu for navigation. In-app you have 2 possibilities: hamburger menu (☰) and tab-bar. The first appears and disappears on the page while, the second is always visible on the bottom of the pages. Don’t overlook this because it’s not just an aesthetic or design issue but it has consequences for the user experience. I advise you to make a mobile app with tab-bar style menu because it is more efficient, visible and accessible. There are two other elements that can simplify navigation: the search bar and the ability to insert filters, almost 40% of consumers use the search bar while 44% use filters [Source: Google];
  • Customization: make the users experience customized. Every customer has different tastes, behaviors and preferences, because of that, thanks to the app, every user can view relevant and personalized content for him.

Clear product representation

On a mobile app product pages are made for a mobile experience, allowing to show a bigger number of elements compared to the web version of a eCommerce. In mobile apps CTAs are always clear and noticeable despite users’ scroll, making conversions easier and more immediate. Last, but not least, images are high-quality and have the possibility to zoom in a reactive and fluid mode, unlike the web.

Remember, then, to add detailed descriptions, high-quality images from different perspectives or videos. If you wish you can even add more sofisticated solutions like 3D images or artificial intelligence.

Easy product comparison

The Mobile App, unlike the web, allows to save users information (like shipping addresses and payment methods) on the device, making them quickly available to the user in the hottest stages of the purchase process. Also the App has cart recovery functionality, that’s not present on the web. The cart remains saved even if the user interrupts the shopping and closes the app.

Automatic compilation

The Mobile App, unlike the web, allows you to save user information (such as shipping address and payment methods) locally on the device, making them quickly available to the user in the hottest phases of the purchase process. In addition, the App has the functionality of cart recovery, not available on the web. The cart remains saved even if the user stops shopping and exits the app.

Communicate complete information

It’s important to be the clearest during the process, providing all the necessary information to the user, so that when he arrives at checkout he doesn’t have any doubt and/or final surprise. On the app you can set all the necessary information for your customers so that they will not be surprised at checkout.

...what now?

I showed you the main reasons why mobile conversion rate is lower than web conversion, but I also showed you the most effective solution to avoid these problems. In addition, with the Mobile App you will have many other advantages besides improving the conversion rate, I recommend this article to discover them all.
Shoppy can be the perfect partner, go find out why.



How the speed of your website can influence profits: 3 reasons that you need to consider

How the speed of your website can influence profits: 3 reasons that you need to consider

As we have seen in this article, site speed is a key component to consider in order not to lose potential sales on mobile devices. We can say that having a website today is essential to not lose potential purchases on mobile, but no more enough. Every brand should have a fast website: the loading time of the pages should not be neglected.
Consumers today don’t want to lose time or wait. On average, whenever page load time takes 1 second longer, purchases decrease by 20% (Source: Google).
What’s the reason? A Google and Deloitte study demonstrated which are the main reasons that hinder a slow website, let’s analyze them:

1. The user doesn't go to the payment step

When the user arrives on a website he starts his path that should lead to a payment. Obviously between pages the user will need to wait some time, depending on how much the website is fast. When this time increases too much it could lead to customer abandoning the website. That’s why slowness of a website can hinder the customer progression through the purchase funnel, diminishing progress to the next step and preventing him from reaching the payment step and therefore the completion of the purchase.

The moment users are most sensible to the loading speed is the transition from the product page to the cart one. In particular, for an eCommerce of retail products, decreasing by only 0.1s the loading of the page “Add to cart”, the rate of progress to the next stage increases by +9.1%.

In conclusion, to make the user do the whole path until the payment completion, it is necessary to reduce the loading time of each page that the user might visit during its path.

2. The user spends less time on the website

As we previously said, a slow loading can cause frustration to the customer, making him abandon the pages before the time. Because of this the time passed on the site is drastically reduced and consequently also the purchases.

On eCommerce of retail products, decreasing by only 0.1s the loading time, there’s an increment of the AOV (average order value) to 9,2% and of the conversion rate to 8,4%.

3. The user is most likely to visit only one page of the site

The bounce rate is the ratio between one page sessions divided by all the sessions: the percentage of all sessions on the site in which users viewed only one page (Source: Google).
On one site in five, in the category of retail products and luxury goods, reducing loading time by just 0.1s, the bounce rate decreased from 0,6% to 0,2%, a difference of 75%.
What does it mean? It means that slow loading causes high bounce rate, so the brand doesn’t have the opportunity to show more products to the customer and, so, it loses new potential customers.

...what now?

As you’ve just read there are 3 main reasons why speed is an eCommerce key value to not lose sale and revenue possibilities.
A great tool that can solve these 3 issues is the Mobile App. Why?
The Mobile App is a mobile-friendly tool that allows for quick navigation, reducing drastically page loading times and facilitating advancing to the next step during all the purchase flow with mobile devices, starting from the home page to the payment page. This speed will lead users to want to spend more time on the App. Let me give you an example: customers of Saveone, a brand that created its mobile app with Shoppy, spend on average about 20 minutes on the app against 2 minutes from the web, this also translates into increased sales and therefore revenue for the brand 
(I advise you to read the success case of Saveone).
Shoppy could be your perfect ally to make the mobile experience better for your customers and to increase your revenue, visit and book now a free demo with our experts.



2022: the new trends of the Mobile E-commerce

2022: the new trends of the Mobile E-commerce

After a more difficult than ever 2021 due to the pandemic, a new year have just begun and, with it, we can welcome new exciting experiences for our customers. It is, obviously, needed be to updated and on track with the new technologies and market trends as in these last 2 years e-shops had to confront more changes than the last 20 years. Let’s see together which will be the new e-shopping frontiers of 2022 starting with a question:

What has changed since 2021?

During 2020 we learned about how an e-commerce would have helped our business, in 2021 we understood how to manage ads and we prepared to embrace the omnichannel, this year we need to consolidate and enhance. 2021 was a very important year regarding B2C eCommerce, which value almost reached 39 billions of euro, with an increment of 19% compared to 2020 thanks also to the increasing computerization of the population. During 2022 is expected that almost 28 millions of Mobile Apps more than 2020 will be installed (Source: Statista), also in 2027 biometric payments (Face ID and Touch ID for example) could increase over 36 times. (Source: Thepaypers.com)

But, really, what did this 2021 prepared us for? Surely we learnt how to manage our customers’ data but also how to elaborate advertising strategies in a more conscious way. With the coming of iOS 14.5 Zero Party Data has been introduced as a new data collection model. Compared to the “traditional” methods (third party data), in which data is collected by providers not directly involved with the business, now it is the end user to decide which and if their data can be collected. It is expected that due to the introduction of Zero Party Data, approximately 80% of the marketers will abandon customizations by 2025 (Source: Shopify).

Thanks to this new consciousness from users, the data we can use for our campaigns are always less. New York Times tells that 80% of Facebook users decided not to accepts that their data were tracked by the giant of Zuckerberg, causing difficulties not only for Meta but also for those that will use the service for their advertisings. If you want to know more about the impact that iOS 14.5 had on the marketing world, read here.

From 2021 we also need to treasure of the omnichannel strategy, which means guarantee to our customers a seamless experience. This way is the user that is put to the center and this lets him interact with the company regardless of how he does it. In an era where mobile traffic has increased more than 5 times compared to 2016 (source Cisco) omnichannel is definitely the winning growth strategy that allows to greatly improve customer engagement.

What are the new trends?

After al long but necessary introduction, let’s see which will be the new trends for 2022 that are direct consequences of everything we talked about.

Customer engagement

Customer must be the center of everything, because of this engaging him through the whole purchase process has become a fundamental requirement. From a Shopify research we know that the most meaningful factors for customers to choose a brand are an excellent service and the ability to reach the customer through every chosen channel, connecting the “real life” with the online shop. Connecting the offline world with the online one is today possible with modern technologies like artificial intelligence. AI allows to increase sales and it never stops, never needs to rest and can work h24 7 days a week. Starting from the simple product suggestions to the understanding the human language searching products, customization and many other aspects of e-commerce are way more “smart”.

Thanks to AI and Machine Learning it’s already possible to anticipate the customers’ behavior thanks to predictive analytics, suggest targeted and relevant content, and provide 24-hour support with chatbots. Attention for this trend! A Kindly.ai researched tells us that it’s predicted a grow in savings for businesses thanks to chatbots from 6 billion $ in 2018 to 11 billion $ in 2023.

The customization of the experience increases the prestige and brand awareness other than building users loyalty, Augmented Reality will be a key for this. Nike has already integrated this technology in its app allowing customers to measure your foot simply by pointing at the camera and showing the right size of the chosen shoe, which can be displayed as worn on the phone. The sensation of being able to “try” an outfit or visualize a furniture in the room before buying it is really nice. Investing in this technology allow brands to differentiate from the masses it’s the right choice and it is estimated that by 2025 more than 3 out of 10 kids will use AR before any purchase (Snapchat forecast).

If you think that’s not yet your time to apply these technologies it’s absolutely mandatory that you invest in video and podcast contents. According to a recent study by Neilpatel, adding video content can increase sales by 144% because they are the most appreciated media on the web. They are easy to find and funny and enjoyable to watch, they are also a great way to showcase products or services and will represent 82% of online traffic. Let’s not forget that 55% of consumers declared that videos helped them to decide which product to buy or from which brand (Source: Shopify).
Podcasts create a bond with the public and create an active and lively community by giving the brand a voice. According to a Nielsen report made for Audible in 2021 podcast listeners were over 14,5 millions, a number that is destined to increase.

Flexible payments

In an always-changing world that is also very uncertain due to the pandemic, flexibility is very important. In the last years alternative payment methods like Buy Now Pay Later one or the payment by instalments have become more and more popular, allowing customers to worry less about immediate costs and enjoy the product immediately.

Services like ScalapayClearPay or Klarna result in short-term financing to be paid in full in the future or with small interest-free instalments. In 2020 almost 40% of Italians preferred paying by instalments and that in 2025 this percentage will increase bringing up to a 92% increase in consumer spending that will use this mode (Opinion Way research).


Green shopping

Pollution is one of the most discussed topics ever. More and more the need to improve the environmental impact of every human activity is becoming increasingly important, and about this topic users are very sensible. From a Shoppy survey 77% of consumers are concerned about environmental impact of purchased products and 52% are more likely to buy from shops that have important and shareable values, especially if those are linked to environment.  It is therefore worthy to invest more in “green” trade thanks to initiatives such as Treedom or UP2You or by offering the opportunity to customers to withdraw purchases in store. Let’s also consider that 47% of customers have already stated that the presence of a “local” store represented a meaningful factor while choosing a shop.

New ways to go shopping

If you have an Alexa or Google Home smart speaker at home then you know how much those can be useful to gain information at a glance or to control smart devices. But if I tell you that you can also shop with them? The convenience of being able to make purchases simply by speaking is absolute, and thanks to that it’s possible to do cross-selling in a new and innovative way. From a Findstack research we can see that 71% of the consumers prefer to do voice searches instead of typing and that about 55% of families will use smart speakers, against the 13% of 2018.

Other new ways to shop are the social networks. Once simple shop windows, they are now real virtual spaces where you can reach a really huge number of users. InstagramTik Tok and Facebook already have purchase functionalities allowing virtually everyone to be able to sell their products through really popular tools. The prediction sees an incredible increase in purchase numbers through social networks: rising from $559.7 billion in 2020 against a forecast of $2.9 trillion in 2026 (Source: Shopify).
When we talk about social networks we can’t not consider the recent turn of Facebook (and therefor of Meta) towards the virtual world. The perspective of a reality like that of Ready Player One seems to be more and more concrete every day, already many celebrities like Ariana Grande and Travis Scott have decided to embrace this philosophy by doing live events within the game Fortnite. Then why not embrace the future by starting to invest in the Direct-to-avatar? Let’s imagine to sell our clothes and services not to a real person but to avatars inside metaverse, to be able to interact “directly” with these avatar and to be no more in need to get out home to go shopping. As much as it still sounds very “sci-fi”, the future will be based on this, so better get ready.

Mobile Purchases

We’ve talked about many trends so far, some of which are almost sci-fi while others are more ground-to-ground, but the most extraordinary and fastest growing insight is the one about mobile purchases.

Online shoppers grow every year, in 2020 they were 2,05 millions while in 2021 the number increased to 2,14 millions (source: Statista); especially Italy mobile traffic increased from 21% (in the last quarter of 2020) to 24% in the first quarter of 2021. Instead, the growth of traffic generated by pc has halved, from 40% to 20% (Source: CorCom).

Let’s face it, our lives go always faster and we spend more time away from home and also considering that the tool we use the most is the smartphone and that’s the one that over 60 millions of Italians (Ansa research), it’s easy to associate trends to the mobile world. As a result, the true frontier of shopping exists on small screens rather than on desktops:

  • Voice search: 71% of consumers prefer to do voice searches instead of typing.
  • Video Content: one of the fastest expanding social networks between 2021 and 2022 is Tik Tok, that’s based on video content. In addition, 55% of consumers said that videos allowed them to decide more consciously which product or from which brand to buy.
  • E-wallets: Within 2024 almost 50% of population will use E-wallets (Apple Pay, Google Pay, PayPal, Samsung Pay, Alipay, WeChat Pay, Grab, and Paytm). E-wallets let everyone pay with the smartphone in total security.
  • Payment options: with m-commerce users can pay with more payment options. For example they can pay by reading barcodes.

Now that you have all this information about the current situation and future trends, you may be wondering what you can do about it. If in 2022 you are ready to expand your mobile presence, our suggestion is to create your Mobile App and ride the wave of all the growing trends.

How can you prepare for all of this?

By using Shoppy you can have a future-proof application for you Shopify store. You will be followed by an Italian team that will help you create your app through a simple but powerful builder, with which you will enhance the style of your brand. Shoppy supports the main Shopify apps integrations and it’s always updated with new functionalities every month (you can take a look at our development roadmap here).

Business world is always moving, stay ahead with Shoppy!




Shoppy VS Tapcart

Shoppy VS Tapcart

If you’re reading this article you may want to increase sales, increase the credibility of your brand, strengthen the relationship with your customers or offer them the best possible mobile experience. There’s a way to achieve these objectives with just one solution: creating a custom mobile app for your brand.

There are a few ways to create it, you can create your app from scratch, but this solution can be pretty costly and time consuming. The second solution is the most cheap and fast: you can use Shoppy or TapCart to make your app but you should consider the differences between these services.

This is an important decision for your brand and its future. In this article you’ll find a comparison between TapCart and Shoppy on some fundamental characteristics that will help you take the best decision. The elements we’re analyzing are:

  • Mobile App Design
  • Support
  • Available integrations
  • Easiness to development through Admin
  • Pricing

Mobile app design

Results – Shoppy wins 4 to 1

Let’s start by analyzing the menu types. It can be seen just as a design element but this choice is also reflected in terms of user experience.


This is one of the hottest UX Designer themes: which navigation approach is the most efficient?
The so-called hamburger menu can be opened by tapping the icon with three lines (☰), also it appears and disappears, the tab-bar instead is always visible on the bottom of the screen.
The first arguments about menus date back to 2014, when the hamburger menu was very used in many famous applications (e.g. Facebook, Spotify).
Here you can read the main reasons why tab-bar navigation is recommended over the hamburger menu one:

  • Efficiency: hamburger menu is less efficient because it requires the user two taps, one to open the menu and another to choose the section to go. By using a tab-bar instead, the user can always visible the main app sections.
  • Visibility: the hamburger menu “hides” the sections that are not immediately visible inside a side menu.
  • Accessibility: As the size of smartphone screens increases, the button to open the menu burger, located at the top right or left, has become less and less accessible.

Push Notifications

Shoppy provides a proprietary push notification service which supports sending automated messages (such the ones for abandoned carts) and also allows you to add so-called in-app messages: messages that appear directly within the application and that can be sent by defining the conditions. For example you can configure a message to appear when a user enters a specific collection.
TapCart on the other hand relies on a third party service: Klaviyo. Even this service permits sending automated messages and permits to send SMS but it doesen’t provide support for in-app messages.

News Section

Shoppy created applications have a specific section where you can send all the news of your shop. This may be very useful to notify your customers of new products or that a new discount code have been created. You can even use this section to publish articles or news about your industry. Also this section may result pretty strategic to maintain customers interested in your store and so make them buy from you regularly.

When a news is published on the app, it is also possible to send a linked push notification. This way users can be tempted to open the application to read the new article.


Being able to customize your app in detail is very important. Shoppy provides way more elements you can add to your homepage compared to TapCart. For example you can add collections or single products, a carousel or a grid of collections/products, news, images, videos, search bar and much more. You can really customize the look and feel of your app. TapCart permits you to customize the product image, Shoppy doesn’t let you do this.


Results – Shoppy wins 1 to 0

Shoppy will guide you step-by-step during the creation of the app for you Shopify store. Shoppy team i s 100% Italian and it has a great experience in the ecommerce field. You can easily book a free demo from this website without obligation.

The Shoppy team will support you from the initial idea until the final release of your app, regardless from which plan you will activate: Seed, Grow or Bloom. You will then receive support whether you are a small business, a growing brand or a structured one.

TapCart offers a support service, but only for the “enterprise” plan (1200$/month)… what about little realities and growing brands? Unfortunately they can’t avail of assistance and receive the attentions that Shoppy could instead give them.


Results – Shoppy ties with TapCart

What is an integration? Integrations are a way to extend the functionalities of your App. It is known that the more features the app has, the more you would be able to create targeted marketing actions and build customer loyalty.

With Shoppy you can install a limited amount of integrations, number that grows with the pricing plan until the Bloom one, where you can add unlimited integrations.

Even Tapcart, increasing the level of the activated plan, increases the number of integrations that can be connected, but what changes? Some integrations are accessible only in the ‘enterprise’ plan, for example:

  • Klaviyo: to create and customize push notifications
  • Algolia: to manage filters and offer targeted and effective queries

These integrations are already included in the Seed Shopify plan.

TapCart has surely the advantage over the wide variety of integrations available but Shoppy is particularly keen on the satisfaction of its partners and customers. Clients can even affect the roadmap at any time by suggesting new integrations.

Admin & Builder

Results – Shoppy wins 2 to 1


Let’s start with the common element between the two services: simplicity. Both tools let you reach the objective without needing for coding skills.


The most boring part of creating an ecommerce is to add products or collections, adjust the settings… will I need to do that also with the app?
If you’ll be choosing Shoppy the answer is NO. Products, collections and settings of your Shopify store will be automatically synchronized on your native app. This will let you use your time to customize your design thanks to our simplified configurator.
“What if I change some settings from my Shopify Store?”
No big issue, on the app it will be all synchronized.


Results – Shoppy wins 1 a 0

Last, but not least, Shoppy price is way more accessible compared to TapCart. Below you can see the comparison between the plan prosed by the two platforms.

Shoppy Tapcart
Seed: 99 €/month (~114 $/month) Core: 250 $/month
Grow: 199 €/month (~230 $/month) Ultimate: 550 $/month
Bloom: 499 €/month (~576 $/month) Enterprise: 1200 $/month

Shoppy studied pricing plans to fit the needs of the shops on Shopify.
The Seed plan is better suited for small realities that search for a simple and easy solution.
The Grow plan is dedicated to expanding brands that want to build customers loyalty.
The Bloom plan on the other hand is dedicated for structured brands that want to take advantage all the potentials of a mobile app.

Let's recap

Shoppy Tapcart
Menu Tab Bar Hamburger Menu
Customization Design in real-time
Option Layout
Product customization
Design in real-time
No Option Layout
Product customization
Push notifications Unlimited notifications
Rich Notification
Scheduled Notification
User Segmentation
Personalied notifications
Need for external integration
News section
Support Available on any plan, even during free triala Only with enterprise plan (1200$/month)
Integrations 12 available
No restrictions on which integrations to use in the different plans
Extensive development roadmap
20+ available
Some tied to the enterprise plan
Ease of use No Code Skills No Code Skills
Automatic synchronization
Ecommerce - App Mobile
Pricing Seed: ~114 $/month
Grow: ~230 $/month
Bloom: ~576 $/month
Core: 250 $/month
Ultimate: 550 $/month
Enterprise: 1200 $/month
Free trial period 30 days 7 days



Shoppy VS Shopney

Shoppy VS Shopney

Are you ready to boost the relationship with your customers? Maybe you have just decided to make a Mobile App for this reason or to increase sales? Maybe you want to make the sale process from mobile devices easier and smoother?

These are valid reasons to wish to create your Mobile App but, maybe, you already knew this. Also if you’re reading this article it means that you have an innovative brand, very aware for trends.

Now let’s see 2 valid alternatives that will simplify the app creation process: Shoppy and Shopney.

Both services have strengths and weaknesses, that’s why we’re going to analyze every element, so you’ll be able to take the better decision for your business. Let’s go checking:

  • Mobile App Design
  • Support
  • Available integrations
  • Easiness to use through admin console
  • Pricing

Mobile App Design

Results: Shoppy wins 10 to 4


Is it just a matter of design? Absolutely NO! Menu impacts significantly even the User Experience. Efficiency, visibility and accessibility are very important values that distinguish a tab-bar menu from a hamburger menu (☰). The first (the tab-bar) is proposed by Shoppy and it’s the best choice because:

  1. It show all the sections to the users without needing customers to open the menu every time, like it happens with the hamburger menu proposed by Shopney.
  2. The tab-bar is also perfectly fitted for any screen size, contrary to hamburger menu.


Both with Shoppy and Shopney is really easy to customize the mobile app. They user a drag&drop system and every adjustment made from the dashboard will be shown in real-time. Home page of your app can be customized with whatever widget you prefer, there’s no limit to imagination! Well… There are some of them. With Shopney base plan you can only use up to 7 widgets, with Shoppy you can add up to 8. The middle plan includes 18 widgets for Shoppy and 20 for Shopney while all the other plans don’t have widgets limit. This isn’t over, though. Shoppy allows you to customize other app views like the catalog, wishlist or cart. If your target is to customize the app in the smallest details, Shoppy wins.

Push Notifications

Tese are essential! Do not miss the opportunity to engage users through push notifications, they are one of the most important added values of having a Mobile App. Both with Shoppy and Shopney there’s not limit in  the number of push notifications that can be sent. Still there are some element to consider while talking of Push Notifications.

  1. Rich Notification: it’s the possibility to add, for example, images inside notifications. It is possible to do that both with Shoppy and Shopney.
  2. Scheduled notifications: in a world that fills us with news and information, the best way to make users pay attention to us is to communicate with them at the best time. That’s why it’s important to shedule notifications. You’re able to do that both with Shoppy and Shopney.
  3. User Segmentation: with both services you can schedule notifications but only Shoppy permits you to show to your users targeted contents. Thanks to the segmentation you’ll be able to divide customers by demographic information and interests.
  4. Customized push notifications: also in this case this feature is present only with Shoppy. Send interesting contents to your users, schedule them and also add their name. This will make your customers feel important.
  5. Automation: that’s the last, but not least, push notification feature. With Shopney you can only send “abandoned cart” push notifications, Shoppy instead lets you send notifications based to users’ behaviors like after some days of inactivity or on the first app opening…

News secton

this place is available only if you create your app with Shoppy. In this section you can inform users about the latest news, upcoming new products, discount codes…


Results: Shoppy wins 1 to 0

Shoppy support is the same across any user, whatever plan has been activated. The team is 100% Italian and it’s ready to support you across every phase of the creation process, starting from the 30 free trial days.

Shopney instead differentiate support level over the type of plan. For example in any plan (a part from the Enterprise one of 999$/month) there’s no design support.


Result: Shoppy ties with Shopney

Don’t limit yourself while creating your app: you can enhance it with various tools. This way you’ll extend its functionalities.

Shoppy proposes 12 different integrations while Shopney 20. Shoppy is always careful about customers needs, that’s why the team dedicated to the development roadmap is always ready to pay attention to customers and partners. Also Shopney bounds some integrations to specific plans, with Shoppy instead you can add any integration whatever plan you activated.

Admin & Builder

Result: Shoppy ties with Shopney


like I’ve told you before, creating your app wish Shoppy or Shopney is in both cases really easy. Thanks to a Drag & Drop system you won’t need any coding skill.


both solutions permit an automatica synchronization between the mobile app and ecommerce. This is a big advantage because it reduces the creation and setting time for the app.


Result: Shopney wins 1 to 0

Questo è un elemento a cui sicuramente presti molta attenzione, quindi, analizziamolo. 

Shoppy Shopney
Seed: 99 €/month (~114 $/month) Silver Plan: 99 $/month
Grow: 199 €/month (~230 $/month) Gold plan: 199 $/month
Bloom: 499 €/month (~576 $/month) Platinum plan: 499 $/month
Custom Plan Enterprise plan: 999 $/month

Comparing plan to plan we note that Shopney seems to be the most affordable solution.
However, we must not overlook all the elements we have just discussed. In conclusion, then, the prices are lower but with less functionalities available.

All you have to do is make your decision and give it a try. Both services involve 30 free days trial.

Let's recap

Shoppy Shopney
Menu Tab Bar Hamburger Menu
Customization Design in real-time
Option Layout
Design in real-time
No Option Layout
Push Notifications Unlimited notifications
Rich Notification
Scheduled Notification
User Segmentation
Notification customization
Unlimited notifications
Rich Notification
Scheduled Notification
No User Segmentation
No Automation
You can't customize push notifications
News Section
Support Available on any plan, even during free trial Differentiated support regards the plan
Integrations 12 available
No constraints on which integrations to use in any of the plans
Extensive Development Roadmap
20 available
Some integrations bond to some plans
Ease of use No Code Skills No Code Skills
Automatic synchronization between
Ecommerce - App Mobile
Pricing Seed: ~114 $/month
Grow: ~230 $/month
Bloom: ~576 $/month
Custom Plan
Silver Plan: 99 $/month
Gold Plan: 199 $/month
Platinum Plan: 499 $/month
Enterprise Plan: 999 $/month
Free trial period 30 days 30 days



Shoppy VS Vajro

Shoppy VS Vajro

We’re in 2022 and you have an eCommerce but not a Mobile App for your brand. That’s probably why you’re here reading this article. A Mobile App will make you reach many objectives: improve the relationship with your customers, increase the credibility of your brand, raise sales and offer a better and smoother mobile experience to your customers. Do you think that’s enough?

While surfing the web, you might have found out that’s not easy to decide how to make your App. Then, I’m here to help you. There might be two solutions: the first is surely the most costly regarding time and money: creating your app from scratch. The second one might be to create your app with Shoppy or Vajro.

Surely you don’t want to make the worst choice, so I suggest you continue reading this article because we’re going to compare the most important aspects to keep in mind. We’re comparing Shoppy and Vajro about:

  • Mobile app design
  • Support
  • Available integrations
  • Admin tools and builder
  • Pricing

Mobile app design

Results – Shoppy wins 10 to 5


did you know that there are many types of menu that can be used on your mobile app? One is the hamburger menu (☰) while the other is the tab-bar. The first one appears and disappears on screen, the second one is always visible on the bottom of it. Do not overlook this element because that’s not only an aesthetic or design choice but it does affect the user experience. Tab-bar navigation (the one proposed by Shoppy) is the recommended one instead of the hamburger menu (the one that is used by Vajro) for 3 main reasons: efficiency (as we just said the tab-bar is always visible on the bottom of the screen), visibility (hamburger menu needs you to open it to show all items) and accessibility (more the screen size is big and more it is hard to open the hamburger menu).


this will be the first step you’re going to take while creating your app, you’ll be choosing the widgets to add, their order, colors… everything is simplified thanks to the real-time visualization of all the changes. What does this mean? It means that every time that you make a change you can see all the edits directly from the dashboard. This functionality is present both on Shoppy and Vajro.
With Shoppy you have more customization possibilities. Have you ever heard about Option Layout? In addition to being able to insert the widgets you prefer, by creating your Shoppy App you can make it even more personal. For example, you can choose the display layout for the catalog, the wishlist, and the cart. This high level of customization is not possible with Vajro.

Push Notifications

These are essential elements of whatever level is your business on. Push notifications let you engage users and maintain them active on the app. This is, then, a very important element if you’re willing to activate a premium plan but also if your business is growing. Vajro however will let you just create 30 monthly push notifications in the base plan.

Shoppy, on the other hand, thanks to the fact that uses a proprietary push notification service, allows unlimited sending. Also, you must consider other factors regarding push notifications:

    1. Rich notification: you can even send images, videos, or gifs other than the classic text. This functionality is available both on Vajro and Shoppy.
    2. Scheduled notification: with this feature you can schedule your push notifications in advance and send them at a specific time and date (available both on Shoppy and Vajro);
    3. User Segmentation: divide your users based on demographic information or their preferences to show them their favorite content (available both on Shoppy and Vajro);
    4. Automation: send notifications automatically considering users’ behavior and their preferences. An example may be a welcome message the first time users log in, an abandoned cart message, or one when they are inactive for more than X days. This feature is present both on Vajro and Shoppy.
    5. Customized push notifications: 75% of users are more likely to buy from a brand if the messages they receive are customized with their name. Only Shoppy lets you add the name of your customers in push notifications, making them more human-oriented and personal.

News section

Shoppy applications have dedicated places to add all the news of your shop. This may be useful to let your users know about the availability of new products or that a new discount code has been created. You can use this section to publish articles or news regarding your industry. This feature can be pretty strategic to maintain customers’ interest in your store and make them buy regularly.
When news is published you can send a push notification linked to the news in order to encourage users to open the app and read the news. Vajro doesn’t have a news section.


Result – Shoppy wins 1 to 0

Shoppy team is 100% Italian and it is always available to support you starting from the first demo to the final release. Shoppy team is always ready to help you in every situation whatever plan you’ve subscribed to.

Vajro, instead, provides proprietary support only for the customers that have activated the “Premium Premium” plan which is the most complete one.


Result – Shoppy wins 2 to 1

What is integration? Integrations are a way to extend the functionalities of your App. It is known that the more features the app has, the more you would be able to create targeted marketing actions and build customer loyalty.

Vajro has a wide range of integrations available, while Shoppy has fewer of them.
This may be a point for Vajro but Shoppy can still ‘win’ on the integrations front for 2 main reasons:

    1. Shoppy is careful about customers needs, that’s why the team dedicated to the development roadmap is always ready to pay attention to customers and partners;
    2. Despite having a wide range of integrations, Vajro offers the possibility to activate any of these integrations only in the most expensive plan, while in the first two available plans (Startup and Growth) you can activate only some of themes. Shoppy, on the other hand, does not constrain the choice on certain integrations, but the customer decides which one to activate.

Admin & Builder

Result – Shoppy ties with Vajro


In both cases, whether you choose Shoppy or Vajro, creating your mobile app is really easy. In fact, there’s no coding knowledge required in both systems but you’ll need to use a simple Drag & Drop system.


Both systems allow automatic synchronization of eCommerce products onto the app. This is a big advantage as it minimizes the creation and setting time for the app.


Result – Vajro wins 2 to 0

This is something that surely you’re going to pay close attention to so, let’s analyze it.

Shoppy Vajro
Seed: 99 €/month (~114 $/month) Startup: 99 $/month
Grow: 199 €/month (~230 $/month) Growth: 199 $/month
Bloom: 499 €/month (~576 $/month) Power Premium: 399 $/month

We see that Vajro is more convenient, especially for the Power Premium plan. However, we must remember that in all the features analyzed previously Shoppy came out a winner. It’s up to you to decide between quality and price.

Shoppy studied pricing plans to fit the needs of the shops on Shopify.
The Seed plan is better suited for small realities that search for a simple and easy solution.
The Grow plan is dedicated to expanding brands that want to build customers loyalty.
The Bloom plan on the other hand is dedicated to structured brands that want to take advantage of all the potentials of a mobile app.

All you have to do is make your decision and give it a try. Shoppy’s free trial is 30 days, while Vajro’s free trial is 60 days.

Let's recap

Shoppy Vajro
Menu Tab Bar Hamburger Menu
Customization Real-time design
Option Layout
Real-time design
No Option Layout
Push Notifications Proprietary, unlimited notifications
Rich Notification
Scheduled Notification
User Segmentation
Notification customization
Need external integration, 30 notifications/month on the base plan
Rich Notification
Scheduled Notification
User Segmentation
You can't customize push notifications
News section
Support APrioritary support available only in Power Premium plan Supporto prioritario solo nel piano Power Premium
Integrations 12 available
No constraints on which integrations to use in any of the plans
Extensive Development Roadmap
50+ available
Some integrations buond just to Power Premium users
Semplicità d'utilizzo No Code Skills No Code Skills
Sincronizzazione automatica
Ecommerce - App Mobile
Prezzo Seed: ~114 $/month
Grow: ~230 $/month
Bloom: ~576 $/month
Startup: 99 $/month
Growth: 199 $/month
Power Premium: 399 $/month
Periodo di prova gratuita 30 days 60 days



Beyond the limits: how to achieve more from your E-Commerce

Beyond the limits: how to achieve more from your E-Commerce

The rise of the Internet has completely redesigned the concept of communication itself: being able to reach any type of information in real time has represented a decisive change in the human communication system. Even companies have adapted to this new era by exploiting, in a massive way, the mediation of social networks in order to be able to get in touch with the largest number of consumers possible. An example is the introduction of the “explore” page by some of the most important world-known Social Networks which is increasingly growing its relevance. It is a key tool that let your non-followers come across you through a sort of showcase that offers to each user an overview of contents considered by the algorithm of his “interest”, according to his activities and interactions. 

This new feature has intensively contributed to increase the duration of time that each user spend on  applications (the so-called time session), allowing them to enjoy new contents at every “refresh” of the page.

From Social Networks to the E-commerce

We live in the era of social commerce, today more and more users make purchases directly from social networks. For this reason there has been a change in the nature of social media, which if once helped people to discover, connect and communicate with brands, now have consolidated their position in what traditionally represented the last piece of the funnel, the conversion. In particular, Facebook and Instagram are media able to create economic value for companies thanks to the winning combination with the E-commerce.

Consequentially, it becomes much more important to have a native mobile app for merchants who own an E-commerce store. A mobile version of the website is required today in order to involve potential and actual customers. An app can increase sales (considering the raising trend in mobile shopping rather than the desktop shopping) and, at the same time, can promote your E-commerce! In this way users will be aware of unexplored pages of your website, news from their industry world and they can that establish a more direct interaction with the company, also facilitating the loyalty process.  

Involve your users...

The “explore” section of your app can be customised and has a great level of flexibility about which contents to show and how to organise them in the screen. It offers a more interesting experience with news and updates that go beyond the shopping itself, contributing to make users eager to discover more on your app and this will extend their time session. The possibility of using content that are external to the “closed circle” of the shop means that they can join a open and constantly evolving community (which gains extra importance in a period of forced isolation such as the Covid-19 one). They can always find new topics to browse and navigation tips from which they can expand their knowledge. Everything within their smartphones!

The longer it takes for users within the application, to discover your world and your offerings, the stronger the positioning of your brand will be in their mind. This will increase their conversion rate and, therefore, the chance that they will buy your product sooner or later. However, the care and commitment dedicated to develop a perfect mobile experience must be consistent. 62% of people that have a bad mobile experience with you are less likely to become customers in the future! For this reason, it is important to be supported by experts, especially in the development phase in which the most important decisions are taken.

...through the loyalty!

For what concern users, it is important to distinguish between potential customers and actual or loyal ones, that have already bought some of your items and are likely to do it again. Offering an interesting navigation experience through the app can help to shape their vision of you. The economist Palmer was the first to introduce the concept of “corporate identity“, in which there are the image and reputation ideas; the first concept concerns what you, as a merchant, mean to transmit and how you want to be perceived and the second is about what externals actually perceive when they come across your brand. A 360° shopping experience can only be an added value, which is likely to become part of the customers’ idea of your product.

This aspect, combined with other app-exclusive features such as customised notifications or seamless and rapid payment methods, will promote the so-called retention rate which can be simply described as the profitability of your actual users. We’re talking about an investment that can add extra benefits to your offer and, as a consequence, a core value not only to your product, but also to your service. 15% of regular users can be responsible for 50+% of your profits. So, don’t forget about the importance of developing an interesting and captivating application that invites them to access it every time they unlock their mobile device to find out what’s new!

Want to keep them updated? Send a new notification!

If you want to capture the attention of your users and act in order to entice them to open your app, take advantage from push notificationsnotify them every time you upload a news that might be interesting for them for a win-win strategy. In this way, they can be sure not to miss anything and you can take advantage from their presence on your mobile store! Be careful about not being too intrusive, it is important to find the right balance to ensure that the user’s curiosity is really aroused and to prevent the customer from deleting the app, irritated by the notifications.

If you are looking for tips on how you can improve your E-commerce, here there is an article that can help you.


How to increase merchant-user interactions with a news feed? And how to create an app (just in case you’re still missing this essential opportunity to do business)?

All this questions have a common answer: Shoppy.

Available on the Shopify App Store, Shoppy is an app that allows you to move your collections from your Shopify-based website to mobile, following your creative process from the beginning to the end and renewing your brand perception. In addition to the “explore” section, you will be able to communicate more directly with your users, to offer a multi-language and multi-currency service and much more.

The business world is constantly evolving.

Keep up with Shoppy!



14 Top App Marketing Strategies: The Ultimate Guide

14 Top App Marketing Strategies: The Ultimate Guide

After weeks of hard work spent developing and testing, you’ve finally come up with a fantastic app. All your struggles seem to be gone, and you can’t wait to see your app in the app stores. You’re already imagining hundreds of thousands of users who will download it. WAIT. That’s where the trouble starts. And that’s also why you need a successful app marketing strategy! I’ll briefly tell you why.

Your fantastic app will have to make its way through millions of other apps available in the stores, trying to grab users’ attention. Two recent reports, both issued by Statista, highlight that the mobile apps’ market is ever-growing (Sources: first report by Statista, second report by Statista). As there is a really wide range of mobile apps, it’s very difficult for developers to get users to choose their app instead of millions of others. 

That’s precisely why you should adopt a great app marketing strategy! Now I’ll show you some data about the mobile apps’ market and user behavior, which may be useful for your marketing campaign:

  • users spend 30 hours, on average, on their apps (Source: Think With Google);

  • 25% of downloaded apps are never used (Source: Think With Google);

  • the average app tends to lose 77% of its DAUs (daily active users) in the first 3 days after download and 90% within 30 days after download (Source: @andrewchen);

  • 30% of users claimed they’d restart using an app if they got a discount, and 24% of users claimed they’d do it if they got bonus or exclusive content (Source: Think With Google).

A bit terrifying, ain’t it? But I think you should be aware of the challenges you’ll need to tackle before starting working on your app. You should adopt successful app marketing strategies to encourage users to install your app instead of competitors’ apps. So here’s the ultimate guide with the 14 best app marketing strategies!

App marketing strategies before the launch campaign

1. Add prospects to your email list

Your email list plays a key role in your marketing campaign. Indeed, you could send emails to prospects to ask them for feedback on your app features as well as update them on the future app’s launch. That’s why it’s crucial to increase your email list’s number of prospects during the pre-launch stage. How can you do it? Follow these 2 simple tips:

  • Create a CTA to invite users to subscribe to your app webpage. Remember to highlight the benefits of subscribing for users.
  • Be as clear as possible, and explain what your app is meant for and its main features.

2. Invite prominent people to promote your app

Wanna know a really effective app marketing strategy? Providing prominent people, like influencers and industry expertswith your app’s exclusive preview! Indeed, those people can write their feedback on your app in several communication channels, contributing to promoting your brand. This way, a lot of people can get to know your app and be prompted to try it. So, start reaching out to as many influential people as possible via email and any kind of social network. You can ask them to write about what they think of your app and what its main advantages are. Encourage them to spread the word!

3. Make an awesome demo video

Videos are a really powerful tool when it comes to amaze people and make your product unforgettable. You can create a video to better introduce your app to potential customers. It’s far more effective than writing a well-crafted text. Believe me! Plus, you can exploit videos in many different contexts, for example, when you launch your app in the app stores or when you want to promote it via social networks. Videos have a really wide range of use and are important for your marketing campaign. Here’s some advice to adopt this marketing strategy:  

  • Focus on showing your product to potential customers. So, make a video of your app in action. That’s the best way to promote it!
  • Go straight to the point, and show your app’s most interesting features.
  • Tell people what your app is meant for, how they can benefit from using it, and what problems it can solve for them.
  • Make your video enjoyable, and be funny if that is the case.

4. Write an exciting story for the press

In this stage, you have to focus on the ways through which your app can solve people’s problems and benefit them. First, I suggest you do a bit of research on competitors’ apps similar to yours and think about your app’s main distinctive features. Then, you can throw yourself into writing a fantastic story about how your app is the secret to improve people’s lives. Remember to highlight all the advantages users may take by using your app. You can also personalize your story by telling the challenges you’ve tackled when building your app and what you’ve learned from your mistakes. In the end, all you have to do is send this story to the press to make it public. This is another effective marketing strategy! Indeed, people will have more chances to get to know your brand and may be interested in trying your app.

5. Content marketing is the key

Writing blog posts, white papers, and infographics is a successful strategy to promote your brand, increase the organic inbound traffic to your webpage, and improve your SERP ranking. Focus on writing relevant and interesting content, trying to help people deal with specific problems. The best idea would be to share your content across all your digital products, in this way you’ll have the chance to build trust with users and raise your brand awareness.

App marketing strategies during the launch campaign

6. Run a viral marketing campaign

Don’t know what a viral campaign is? Don’t worry! Now I’m gonna tell you what it’s all about. I’d say it’s a particular kind of marketing strategy because it focuses on prompting other people to promote a company’s product or service, like your app for example, through modern communication channels, like social networks. The key to a successful viral launch campaign is to create fantastic and interesting content with the purpose of engaging as many people as possible. You should put a lot of effort into crafting such special content that people can’t help but share it on the Web. I know what you might be thinking. Sometimes it’s difficult to grab people’s attention, and their reactions are a bit unpredictable. But I think this strategy is really worth a try! With a viral marketing campaign, it’ll be more likely that many users discover your app and also spread the word with their friends. 

However, if you prefer a strategy focused on users’ behavior, interests, and journey, this article will help you!

7. Encourage users' feedback

A really effective strategy to promote your app is prompting people to spread the word. Wanna know another way you can do that? Through users’ feedback! Leverage all sorts of communication channels, like  your social networks, website, blog, email, and so on. By adopting an omnichannel strategy, it’s easier to reach and engage users. Invite people to share their thoughts about your app! 

8. Exploit online communities

Online communities are another powerful tool that can contribute to your app marketing campaign. Start sharing relevant and useful content on blogging platforms, like Medium, Reddit, and GrowthHackers, NOW! This way you’ll be part of a large community of users, who will likely share their feedback on your product. Avoid blatantly promoting your app’s launch campaign. Instead, write about your struggles when developing it and the problems you’ve dealt with. Remember also to ask other users for advice or feedback on your app in order to make it better. They’ll likely feel more engaged and try to help you.

9. Start an ad campaign

I know exactly what you’re thinking right now! This is an old school strategy that isn’t worth it. Well, you’re wrong! Paid ads are still an effective marketing strategy. You’ve also a wide selection of different communication channels in which to run your ad campaign. For example, you could opt for Google or Facebook ads or even radio or print ads if you’re more traditional. Facebook ads may be particularly successful because they can finely target users. Whatever tool you choose, remember to track its performance and be ready to make some changes if necessary.

10. Display your app on billboards

Billboards are expensive, I know. But they’re still a really successful marketing strategy! Indeed, they promote your app to tons of people passing by the streets they’re placed in. So, choosing the right place for showing your product is key. Making your billboard funny is another important thing! 

App marketing strategies after the launch campaign

11. Encourage loyal users to share their feedback

Sharing our personal experiences with others, whether they’re positive or negative, is a deep need characterizing human beings. With the rise of social networks, we’ve got used to write about our feelings and share our thoughts on topics we’re interested in. So, take advantage of this attitude, and spur your app’s loyal users/customers to share their feedback with friends. They’ll become your brand ambassadors and contribute to your app marketing strategy with positive reviews, suggesting others try your app. Provide special customers with discounts, prizes, and additional points for their loyalty programs to further encourage them to promote your app. 

Did you know that a push notification with a discount can increase conversion rates? We’ve talked about this (and much more) here

12. Leverage deep links to your content

You can create deep links for 2 different purposes:

  • engaging users with your app;
  • promoting your app to prospects.

If you want to further engage users with your app, create deep links in some app’s sections to lead users to have a look at other interesting and useful content. In-app messages are another really effective tool to further engage users. Discover it here!

If you want to promote your app to prospects, integrate deep links with your SEO strategy for web searches. This way, when users look for something on the Web using their mobile, they can click on a deep link that leads them directly to the corresponding content in your app. Powerful, uh? Now you might be wondering “what if they don’t have my app installed?” They’d be invited to download it. AWESOME!

13. Try to win mobile app awards

I’m pretty sure you’ve already seen one of these prizes in apps’ descriptions in the app stores. Companies and developers put a lot of effort into winning these awards. Indeed, mobile app awards ensure your app’s quality and contribute to enhancing its visibility.

14. Ask for a review to app review sites

Another great marketing strategy for your app is submitting to app review sites. There are hundreds of websites whose only purpose is to rate mobile apps. I suggest you first ask some of the most influential ones for their review. Positive reviews will increase your app’s visibility and show everyone its value.

Wrapping up

Uuuh, that’s a really looong article, I know. I hope I haven’t tired you out! To make things easier, I’m gonna sum up the main points you should bear in mind for a winning app marketing strategy:

  • App marketing strategies before the launch campaign:
    • Add prospects to your email list;
    • Invite prominent people to promote your app;
    • Make an awesome demo video;
    • Write an exciting story for the press;
    • Content marketing is the key.
  • App marketing strategies during the launch campaign:
    • Run a viral marketing campaign;
    • Encourage users’ feedback;
    • Exploit online communities;
    • Start an ad campaign;
    • Display your app on billboards.
  • App marketing strategies after the launch campaign:
    • Encourage loyal users to share their feedback;
    • Leverage deep links to your content;
    • Try to win mobile app awards;
    • Ask for a review to app review sites.



Omnichannel strategy: everything you need to know

Omnichannel strategy: everything you need to know

Nowadays, a buyer no longer experiences shopping as the simple satisfaction of a need. We are talking about a real shopping experience, which begins when a user approaches your product or your ecommerce for the first time and buying is just a distant idea. The need to have that product must be awakened and the experience has not to end with the completion of an order, indeed, it is from that moment that it starts again and has to be continually improved.

If until a few years ago we couldn’t even think of buying a product online, today we expect the network to recommend the most suitable one for us.

This is why we started talking about omnichannel strategies that can involve one or more company functions, including those of marketing and technology.

It is important to know what it is, in order to understand if it is appropriate to adopt a similar approach for your business model. In this article we will see what an omnichannel strategy is, how it differs from a multichannel strategy, what advantages it can offer and its practical applications.

Omnichannel strategy: what is it?

Through an omnichannel marketing strategy integrated communications are offered to the consumer in order to eliminate the stops between the departure and arrival of his customer journey, transforming it into a seamless journey.

  • Uniformed communication between channels: We are talking about coordinated management of activities relating to the different touchpoints between the company and the customer. One of the objectives of an omnichannel approach is to standardize the information that a user is able to receive offline (physical store) and online (ecommerce, mobile app, social, ads and so on). For example, if he reads on the Internet about an offer that is valid in all your physical stores, he would expect to go into any point of sale and find this promotion immediately available. If this were not so, his credibility towards your brand would decrease, until he was convinced that it would be better to buy from one of your competitors. According to “How Brand Experiences Inspire Consumer Action”, a Google survey, 62% of users who have a bad mobile experience with a seller prefer to turn to a competitor for their next purchases. If the negative experience happens in-store, adding the physical movement the customer had to make, they are even less likely to come back to you in the future.
  • Data-driven communication: How to optimize the management of all the touchpoints with the customer and the interaction in all phases of his customer journey? Through the data. One of the key points of an omnichannel strategy is to collect, aggregate and analyze data, in order to outline personas, similar consumer groups, for which to design targeted campaigns. Adopting an omnichannel marketing approach is not possible except through a data-driven marketing strategy. Among these, the most collected are those concerning customer data, contact data, offline purchase history, online behavior on websites, apps and other digital assets. This is not an easy-to-manage approach, as demonstrated by the data collected by the Osservatori del Politecnico di Milano, according to which, in 2020, companies with a data-driven approach to omnichannel are around 40%. Of this 40%, only 14% are able to valorise and integrate the data collected in their activities.
  • Tailored communication between company and people: You can offer contents that are not only interrelated, but also highly personalized, and this is one of the strengths of an omnichannel strategy, as well as one of the most critical to be implemented. By exploiting the data, you can create a strategy that focuses on the customer with his preferences and habits. By unifying the different channels, it is possible to use the information recorded, for example online research activity, and to base the communication via email, sms or through the app on these.
  • Automated communication: For the right information to reach the right user through the right channel, it is necessary to adopt an approach that, in addition to relying on data, is able to exploit them to the maximum. Therefore, an automation marketing strategy cannot be missing; the use of the collected data is automated and it is based on the behavior, actions and needs of the customer. Data processing, in order to return the desired information to the user, can now be improved also thanks to machine learning and artificial intelligence, which are able to optimize its performance.

Omnichannel VS Multichannel

If you have heard about an omnichannel strategy at least once in your life, you will inevitably come across the so-called multichannel strategy as well. It is characterized as a marketing approach that moves on two or more channels independently. So, unlike omnichannel, these channels are not connected to each other.

Basically, if a company adopts a multi-channel marketing strategy, it uses different channels to better interact with each of its customer segments, with a view to maximizing communication at a bidirectional level. On the contrary, by adopting an omnichannel approach the communcation is built ad hoc for the customer on all channels, exploiting his activities and preferences.

They are two quite similar strategies, but they have a substantial difference in the way they are conceived. The omnichannel strategy, in fact, focuses on maximizing the customer experience in qualitative terms, putting the customer at the center. On the other hand, the multi-channel approach favors the optimization of each channel of interaction, often running the risk that they follow completely different routes.

It should be emphasized that if the management fails to involve all the channels at the same time and the integration between them is zero or inconsistent, an omnichannel strategy turns out to be inefficient. In such cases, in order to avoid confusion in the consumer’s mind, a multichannel strategy may be chosen, which requires less effort and a lower degree of involvement, and the level of integration may be increased progressively. Less is more, if done right.

Omnichannel VS Proximity Commerce

When we talk about an effective omnichannel strategy we immediately think about the most important players in the ecommerce world, who have knowledge, resources, financial and managerial availability of a high level. In fact, integrating and coordinating communication everywhere and with anyone is not everyone’s business. Does this mean that the small digital shops are doomed to fail and be swallowed by bigger sharks? Absolutely not. Very similar to the concept of omnichannel, in fact, is the proximity commerce. Not always a customer is willing to buy from a large international distributor that, because of its structural complexity, most of the time can not guarantee immediate shipping or impeccable service. Taking advantage of these needs, small retailers can open up to digital commerce, exploiting a potential that, although less, still manages to satisfy those who want to buy from the shop around the corner but not physically.

The 4 main advantages of an Omnichannel strategy

In addition to those derived from personalized and effective customer-oriented communication, we can recognize other tangible and non-tangible benefits to the application of an omnichannel strategy. 

1. Consistency/coherence of communication messages

Consumers adopt different survey techniques when they need to understand where and how to buy. There are those who need inspiration and those who already know what they want, those who prefer surfing the net and those who cannot give up the experience of physical shopping. To avoid hindering the process of acquiring information about the products or services that the customer is looking for, it is important that communication messages are coherent with each other.

Through an omnichannel strategy, in fact, information is shared by all touchpoints, ensuring the same quality of the message on all channels. So, if a user has read on social media a discount code for his favorite product, he already knows that through online purchase he will enjoy that discount and, he won’t need to search for confirmations on the site or contact the customer service. 

This strategy makes more efficient both the process of acquisition of information by the customer, and that of implementation of marketing communications by the seller.

2. Personalized communication

By studying the activity of customers, you can create a personalized communication that considers their recent research, their most frequent purchases, or their preferences expressed anywhere on the net. When browsing your ecommerce, do they focus on a specific collection? Or do they frequently search for a specific product? Or maybe one of them searched your social media store and went to look the same post over and over again… Conveying promotional messages, push notifications, emails, ads on that product or collection is the perfect solution to make customers feel “heard”. The idea that the trader can read the mind of every consumer emphasizing exactly what the user wants, is slowly beginning to develop. It is not a tailor-made communication, you would never be able to communicate with each of your consumers. But for each one of them, it is as if it were. And nothing could make them feel more important.

3. Increase in conversions

The conversion rate measures the effectiveness of any strategy adopted to guide users towards a certain action (purchase, subscription to a newsletter…). It can be measured in this way:

An integrated communication, such as the one that can be achieved by adopting an omnichannel approach, allows you to better follow customers and encourage them to carry out the action that you suggest to them. For example, you can send a notification when their in-app cart is full, prompting at least a portion of all those undecided users to complete their purchase. Or, if you need to give more visibility to your physical shop, which after the pandemic or for other reasons is poorly valued, you can send customers a discount code spendable in-store that can be used just for that specific product present in their virtual cart.

4. Customer satisfaction/loyalty

Conveying to your customers the idea that you know how they feel and what they want is a winning asset. It’s just what makes the difference when you choose to take an approach to omnichannel marketing. And how does it translate into benefits for your company? In a greater appreciation of your brand by customers, they will not hesitate to buy back from you if their first experience was satisfactory. This means a progressive increase in the loyalty rate of your brand, which is made possible by a high level of brand coherence and readiness to respond to the diversified needs of customers.

The advantages of an omnichannel strategy are many if compared to the resources invested to implement it.

The practical applications of an Omnichannel Strategy

One of the most important considerations remains to choose what to aim for, do it to the maximum of your abilities and satisfy the needs of the customer without him asking. Here’s everything you need to know to decide whether to implement a Ominichannel strategy and how. The options are really endless, but let’s see some:
  • In-app messages + push notifications + email + sms: The combination of in-app messages, push notifications and email (and possibly even sms) is a classic example of an integrated communication strategy application. What distinguishes it from a multichannel approach? The level of customization and consistency between the content that a user receives.
  • Click & Collect: The Click & Collect service (also known as Pick-Up) is one of the most common omnichannel applications that, by synchronising in-app purchasing and in-store pick-up activities, facilitates the most “busy” customers, who often don’t shop online for fear of not being home when the courier arrives. How does it work? You place an order, look for the nearest pick-up point and it’s done. The item should not be lost, because another dealer picks it up in place of the customer and keeps it in stock for a period in his shop. The fact that the pick-up point is usually a commercial activity located close to the place where the customer lives or who usually attends and with whom he is familiar, contributes to create trust and credibility around the brand. The pick-up point becomes the final distributor for the customer, who feels even more confident in his purchase.
  • Selling through app: Selling via app may again seem like a multi-channel marketing strategy. It emerges how thin the line separating the different approaches is. Mobile commerce can be exploited as a tool that opens and closes the circle along which the customer moves in his life cycle. Here are the three basic stages:
    1. Acquisition: an advertising banner sponsors your app and invites a user to download it; or, a dedicated section on your ecommerce site announces the imminent launch of your app with an invitation for users to download it as soon as it is available;
    2. Conversion: once the app has been installed, taking advantage of the customer preferences inside (recent searches, wishlist) and outside the app (products saved on social media, response mode and interaction with the different ads proposed), push notifications may remind the user to complete a pending order in the shopping cart or to purchase a specific product, after having searched and observed it again and again;
    3. Retention: a purchase is not enough, you have to push the customer to make more. You can take advantage of the possibility to publish news and blog posts from the web or from your ecommerce site to increase the involvement of a user within the app. Futhermore, make its use a habitual and pleasant operation, up to make him loyal through points collections, offers, exclusive discounts that can be advertised via email, push notifications and in-app messages. 

Omnichannel strategy: an example

Speedd, an Italian seller of shoes and clothing, uses the combination of instant messaging (sms), email, push notifications and in-app messages to engage its users and customers with personalized messages based on their behaviors and preferences.

How to capture the attention of their users? Suppose one of these adds a product to the cart without completing the purchase. It doesn’t matter from which platform this action is performed, whether from website or via app: Shopify records this information that can be used later to segment its users.

Subsequently, thanks to app integrations such as Klaviyo for email services, Smsbump for instant messaging and Shoppy for sending push notifications, Speedd is able to use the audience provided by Shopify and send an exclusive communication, personal and coherent to users who have abandoned a full cart.

Thanks to this retargeting action, Speedd can customize its communication in a fully automated way, integrating its own channels with each other. It doesn’t matter from which platform the user connects: it can always be reached.



Mobile world: why invest in mobile in 2021

Mobile world: why invest in mobile in 2021

If you are a merchant and you are wondering how to increase your sales when they seem to be going through a stalemate, investing in mobile marketing can be a viable and very effective option. 

When we talk about mobile marketing we mean the set of marketing activities with the object of mobile devices, such as smartphones and tablets.

The main categories of mobile marketing include app marketing activities, which consist in the use of mobile apps to communicate directly with users. It is a particularly effective channel in terms of potential customers and the consequent economic return for companies. Here are some data that show why it’s important to invest in the mobile world

Statistics in Italy in 2020

How much is the smartphone present in our lives?

The Global Connectivity Index, measured by Huawei, has highlighted very interesting numbers, showing very high levels of smartphone penetration and broadband penetration in our country. In the two indicators, indeed, Italy scores 9 out of 10, ranking among the leading countries in the world for bandwidth distribution, as well as among the most advanced in the development of 5G. The propensity to use apps has also proved to be a very important factor, where the number of new apps installed is distributed in a ratio of 1 to 1 of the total population.

Statistics in the world in 2020

Very useful, for our analysis, are also the statistics recorded by App Annie on the mobile landscape of last year. 2020 saw the word “mobility” assume an increasingly technology-oriented meaning rather than the movement of people. Considering the 218 billion apps downloaded from the main app stores, within which more than 140 billion dollars have been spent, mobile becomes the new watchword for retailers who want to increase (or at least maintain constant) its positioning in the minds of consumers.

Thanks to this channel, which saw only Android users spend 3.5 trillion hours on their mobile phones, companies have experienced an increase in terms of “mindshare” (or its spread) that would not have been possible otherwise. Only mobile, indeed, is able to reach certain levels of depth of engagement, configuring itself as the most effective tool to communicate directly with its users and stimulate them.

According to Crunchbase, organisations would benefit from increased mobile presence even in strictly financial terms. 26% of the total funding that took place in 2020 is made up of investments in companies with at least one mobile solution.

Therefore, owning an app today becomes an essential value, if you want to not only satisfy your demand, but also extend your audience.

Mobile marketing in 2021

More specifically, the study conducted by the Observatories of the Polytechnic of Milan on the behavior of mobile surfers in these early months of 2021. Research reveals a strengthening of the renewed habits acquired during the pandemic phenomenon, which seem to be increasingly consolidated and destined to continue even in the post-covid era.

The increase in video-calls during working hours is considered one of the many factors that affect new purchasing behaviour. It is important to work on the affinity between app and industry, to minimize the time required for a CTA (Call To Action) by the consumer and satisfy their requests at any time.

The study highlights a “under use” of mobile channels as promotion tools, as well as acquisition and retention of users. Indeed, only 41% of the most important Italian retailers (out of a sample of 286 companies) have at least one app connected to their core business activities. For those who own at least one app, the sales within this account for about 55% of the total. A number apparently not very significant. But if we consider that 76% of the top American retailers have an application and that in-app sales represent “only” 71% of the total, we can see the importance and that, therefore, owning one is not enough. Another figure supports this last consideration: 39% of consumers found themselves in 2021 having to use apps from different brands, as a result of usability problems. There is an improvement compared to 2020, where this percentage was 7 points higher, although there is still much work to be done. The UX (User Experience), on which the usability of each app depends, significantly affects the increase in use by users, contributing to an agreement of results towards their business objectives.

The conclusion is that, to succeed today, we need to reshape our strategic approaches more and more in a customer-driven perspective, putting the product in second place to the customer.

And now?

You will, therefore, now clear the importance of owning a mobile app to strengthen the relationship with your users. Contact the Shoppy team and design the best application for your brand with the guided support of our team of Italian experts!