Interview with Filippo Bova: Why Q5 is an opportunity no e-commerce business should miss.
In an ever-evolving eCommerce world, learning from the best is essential. That’s why we spoke with Filippo Bova, Founder of Next2Ad and eCommerce Expert, to uncover the secrets of Q5, a period that, if leveraged properly, can truly make a difference for any online business. Why do you think Q5 is a crucial strategic phase […]
How the speed of your website can influence profits: 3 reasons that you need to consider
As we have seen in this article, site speed is a key component to consider in order not to lose potential sales on mobile devices. We can say that having a website today is essential to not lose potential purchases on mobile, but no more enough. Every brand should have a fast website: the loading […]
5 obstacles to mobile purchases: here is the solution
Users of mobile devices increase every year and this growth has been even more enhanced by the pandemic. Especially 2021 was an essential year for eCommerce owners that saw an increase in visitors coming from smartphones and tablets more that from desktops. But this frequent use of mobile devices did it bring an economic advantage […]
Growave: build strong relations with your customers thanks to a loyalty program
Customers are the key for the success. Brand’s objective is to maximize the economic value of every customer. To achieve that you must create a direct and lasting relationship with them. How can you reach that? The answer is to take advantage of the theory of motivation and expectation: someone will do certain things only […]
2022: the new trends of the Mobile E-commerce
After a more difficult than ever 2021 due to the pandemic, a new year have just begun and, with it, we can welcome new exciting experiences for our customers. It is, obviously, needed be to updated and on track with the new technologies and market trends as in these last 2 years e-shops had to […]
Shoppy VS Shopney
For Shopify merchants interested in creating a mobile application, Shoppy and Shopney are two solid and competitive solutions. Both offer specific tools and features, but differ in terms of customization, push notifications, customer support, and cost. Let’s look at the details to better understand which platform best fits your business needs by analyzing : Mobile […]
Shoppy VS Vajro
We’re on 2022 and you have an ecommerce but not a Mobile App for your brand. That’s probably why you’re here reading this article. A Mobile App will make you reach many objectives: improve the relation with your customers, increase the credibility of your brand, rise sales and offer a better and smoother mobile experience […]
4 reasons to develop a Mobile App
Many times websites are not optimized for mobile devices: here comes the Mobile App. Years ago a good strategy might have been to create e-commerce in order to be ahead of the competition and earn growing slices of the market, today it is no more possible. The customer journey is now multi-channel, which means that […]
Brand strategy insights: the effects of an app on the perceived value of your brand
Would you be able to estimate the value of your brand? I give you the answer: no. This is because I have not specified from what point of view. The financial value of your brand, in fact, may often not overlap the value that your customers associate with your brand, which is why we talk […]
12 KPIs to measure the performance of your mobile app
It is common practice to say that users prefer to use a smartphone to shop online because they always have one in their hands. But theories are not enough for a retailer or a trader who has to plan his own strategies. They need to have data on which to develop their marketing campaigns and […]