Nuna Lie is an Italian fashion brand built around a female audience looking for a contemporary, accessible, ever-evolving wardrobe. It’s the go-to destination for women who want the right look for every occasion, drawn from collections designed to keep up with their everyday life.
The brand’s strength starts with retail: over 130 stores in Italy, 3 in Switzerland and 1 in Austria, generating around €70M in offline revenue. On the digital side, the e-commerce business contributes €1.5M in annual revenue and has become a strategic growth lever.
Leading the online channel are Clarissa Mattia, Omnichannel Manager; Elisabetta Durastante, E-commerce Manager, and Martina Bozzini, E-commerce Specialist, who chose Shoppy to extend the customer journey beyond the website.
A website and physical stores were no longer enough to compete in a fashion market where customers live increasingly on their smartphones. Nuna Lie needed a mobile-first tool that could make product discovery immediate, simplify the purchase journey, and open a direct line of communication — one that didn’t depend on third-party algorithms.
There was also a competitive angle. Major fashion players already use the app channel as a touchpoint for loyalty and purchase frequency. Staying out of that territory meant giving competitors a relationship lever Nuna Lie could not afford to lose.
Nuna Lie chose Shoppy because it allowed the brand to turn its Shopify store into a native app without custom development, cutting time, technical complexity and upfront investment. The integration proved simple and fast: on Shoppy’s side, the technical setup was completed in just a few days. The actual launch was pushed back by a few weeks only because of the Apple developer account setup — a process outside the project’s scope, tied to Apple’s own approval timelines.
Today the app is a new sales and direct-communication channel. On one side it makes mobile shopping easier; on the other, it gives the team a way to talk to customers through push notifications on drops, promotions and dedicated content — building engagement without relying on third parties.
The Shoppy team supported Nuna Lie both on the technical side and on customization work, ensuring continuity throughout the product’s evolution.
In its first months, the app reached around 17,000 downloads — evenly split between iOS and Google Play — and generated 2,147 orders for over €160,000 in revenue. Combined with a 4.5% conversion rate and an average order value of €74.73, these numbers describe a channel that now accounts for roughly 20% of online revenue — no longer a companion to the website, but a sales asset in its own right.
The app proved to be more than a communication channel: it’s now a sales channel in its own right, capable of capturing new customers — the majority of weekly purchases come from first-time buyers — while also supporting existing customers, who keep coming back with higher frequency than on other channels.
Elisabetta Durastante — E-commerce Manager, Nuna Lie
